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Workshop

5 easy tips to send the best holiday gifts to your freelance clients

December is a bit like the Valentine’s Day of freelancing - a chance to show appreciation to your significant clients for everything they’ve done for you since you first met. This may involve sending freelance holiday cards, gifts and...

Posted by: Antonino Lupo
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Inspiration

How to make the most of your Christmas holiday in 2019

Christmas is a time for friends, family and a nice break away from the office for most people, and this year, festive loving workers are using a holiday hack to maximise the period in 2019. The two popular options are either 12 days or 16 days...

Posted by: Creativepool Editorial
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Leaders

TMW Unlimited ask if technology is ruining holiday sex

To test the theory that an addiction to technology (smartphones particularly) is the reason sex on holidays often does't live up to the expectations of modern couples, Durex has launched a social experiment, devised by TMW Unlimited, which tears...

Posted by: Creativepool Editorial
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Leaders

RKCR/Y&R convince Brits to holiday at home

It has been said that we've explored almost as little of our own seas as we have of the great unknown void of outer space, and much the same can be said of our own country. Whilst many enthusiastic holiday goers jet off to warmer pastures every...

Posted by: Benjamin Hiorns
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Inspiration

Creativepool Picks: The 2015 Holiday Gift Guide

It’s the most wonderful time of the year. If you’ve got all your presents sorted that is. Otherwise it’s the most stressful as you rush to buy thoughtful, fun and imaginative gifts whilst trying to support lesser-known artists,...

Posted by: Kate Lewin
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Leaders

Holiday Inn teams up with IDEO to bring in SmartTech

Holiday Inn's Express chain of affordable hotels is undergoing an exhaustive redesign. The brand has been working with IDEO and Forpeople to develop brand new interior designs for its hotels that use “Smart technology” to make guests'...

Posted by: Creativepool Editorial
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Features

Do Brands Still Believe in Love? #ValentinesDay

Valentine’s Day is a holiday beloved by few. For many of us, it’s little more than a cynical stopping gap between Christmas and Easter to claw at our pockets. There appears to be a disconnect, however, between how much we care about...

Posted by: Benjamin Hiorns
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Inspiration

5 Work Resolutions for Creative Freelancers in 2024 #PredictionsMonth

A new year often brings with it a chance to sweep the slate clean and make healthier choices when it comes to the work we accept and the work we don’t. Indeed, it could be argued that the perpetual curse of the freelancer isn’t so much...

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow Louisa O’Connor, Managing Director at Seen Presents

Tell us a bit about your role! Is there a “typical” day? As the head of a brand experience agency, it's a blend of jumping into new business meetings, hashing out creative strategies for ongoing projects, and throwing in some...

Posted by: Creativepool Editorial
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Features

How will 2023 be remembered by creatives? #YearInReview

2023 will hardly be remembered as a banner year for may of us as the cost-of-living crisis started digging deeper and the political spectrum on both sides of the atlantic started to devolve into a cynical and hateful mess. For creatives from all...

Posted by: Benjamin Hiorns
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Features

The most creative campaigns of 2023 #YearInReview

2023 has been a lot of things. It’s been a year that saw great divisions widen and a year that seemed to almost revel in chaos, but it was also a year in which creativity continued to shine, even as it stood on the precipice of potential...

Posted by: Benjamin Hiorns
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Features

Should I Work Over the Holidays as a Freelancer? #HolidaysMonth

Christmas is something of a mixed bag for me and has been ever since I made the decision to go freelance almost two decades ago now. On one hand, everyone else if off work so it’s tempting to take the opportunity to cool the jets for a week or...

Posted by: Benjamin Hiorns
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Leaders

How to cultivate culture and success this #MentalHealthMonth

During the pandemic, the London-based agency Joint created the “Working from Joint Experiment” as the first shot across the bow for what they saw as the evolving landscape of the post pandemic world. As an agency that’s always held...

Posted by: Benjamin Hiorns
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Inspiration

Blowing the whistle on Whistlejacket | #CompanySpotlight

This week, we spoke to Richard Morris, Partner at independent creative company Whistlejacket. He spoke about the humble beginnings of the agency just under 10 years ago, its recent pivot to a hybrid working model and how us creative humans MUST...

Posted by: Creativepool Editorial
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Inspiration

How Barbie can inspire brands to get creative with cinema #PurposeMonth

Legendary characters and stories are having a moment in film. Iconic pop culture video game Super Mario Bros. had a box office hit with its animated film amassing $1 billion globally earlier this year, meanwhile, Greta Gerwig’s highly...

Posted by: Creativepool Editorial
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Features

The Coronation of King Charles III in Advertising #Top10

Regardless of your opinions on the British Monarchy, it’s undeniable that the coronation of King Charles III was something of a historic event and something that deserved chronicling and (of course) parodying. With that in mind, I’ve...

Posted by: Benjamin Hiorns
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Features

Good Eggs: The 10 most ‘Eastery’ Easter ads of all time

Easter is traditionally a time for family, friends, tradition, and eggs. Lots and lots of eggs. But for advertisers, it's also an opportunity to flex their creative muscles and capture the spirit of the holiday. From chocolate bunnies to egg hunts...

Posted by: Benjamin Hiorns
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Features

The reign of the deinfluencer is upon us

It was really anyone’s guess that what started with a few young teenagers talking to their webcams in the noughties, would become a serious business in 2023, fuelled by brand and book deals, gifts, press trips, and more. Believe it or not,...

Posted by: Creativepool Editorial
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Features

Is Amsterdam’s anti-Brit ad campaign a step too far for Nimbyism?

Brits abroad can be a lot. I’ll be the first to admit it. Indeed, who amongst us hasn’t felt their souls wither a little at the sight of a shirtless drunken brawl instigated by pasty ‘lads’ while enjoying a family holiday on...

Posted by: Benjamin Hiorns
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Industry

2023 Digital Marketing Trends | #PredictionsMonth

Worldwide, global content marketing revenue is expected to hit $137 billion by 2026. That’s no doubt down to its proven effectiveness: targeted content, relevant to the reader’s position in the purchase process, yields 72% higher...

Posted by: We Are Amnet

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