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Leaders

British Airways rope in major celebrity cast for pre-flight safety video

An enviable cast of major British celebrities pop up in a new safety instruction video for British Airways flights, which also introduces the Flying Start charity that supports Comic Relief. Given the ties to Comic Relief, the six-minute film is a...

Posted by: Benjamin Hiorns
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Leaders

MEC using real-time data for TfL Road Safety Campaign

MEC UK is launching a new data-driven campaign for Transport for London (TfL), in order to help reduce road collisions across the capital. Working in partnership with TfL and Kinetic, MEC has created an innovative OOH campaign, which uses real-time...

Posted by: Creativepool Editorial
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Leaders

Proximity promote water safety this summer

This week sees the start of a second summer for Beach Smart, the communications programme from the RNLI (Royal National Lifeboat Institution) that targets young families and educates children about safety on the beach, which will prove especially...

Posted by: Creativepool Editorial
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Leaders

Let Nyan Cat teach you about airplane safety

Internet memes are rarely seen as high culture. Indeed, they're rarely seen as even legitimate forms of entertainment, instead being little more than placeholders used by Facebook trolls with no original thoughts and little inclination to develop...

Posted by: Benjamin Hiorns
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Leaders

Car safety innovation designed by kids to save their parents

A new campaign from Volkswagen New Zealand and Colenso BBDO aims to answer the question; “Can a simple child's drawing make their parents drive safer?” The answer would appear to be a clear and resounding yes. Volkswagen, of course, has...

Posted by: Creativepool Editorial
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Leaders

'Mythbusting' what you know about work health and safety

Later today, a campaign will be launched in London at the House of Commons to attempt to cull the number of deaths related to occupational cancer. The campaign, organised by the Institution of Occupational Safety and Health (the IOSH), which is the...

Posted by: Benjamin Hiorns
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Industry

The Best Unbox Ever - #BehindTheIdea

Ready for the Best Unbox Ever with little Cayden? Then you should sit tight, for the video campaign from Chelsea Pictures for States United to Prevent Gun Violence is unlike anything you've seen before. Using the trend of online unboxings as...

Posted by: Creativepool Editorial
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Industry

Unpausing life with O2 and the excitement of technology - #BehindTheIdea

The pandemic crisis has brought most of the world to a halt, at least when it comes to planning and the most social activities. Arguably, we have stopped doing the simplest of things too - like buying a new piece of technology or enjoying the thought...

Posted by: Creativepool Editorial
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Inspiration

Blending photography and graphic design - #MemberSpotlight

Freelance photographer Dean Dorat has a particularly distinctive style. As a creative who was used to playing around with all sorts of portraits, words, signs, shots from the street and other types of creations, her work has always been incredibly...

Posted by: Creativepool Editorial
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Industry

Creativepool Annual 2021: Committed to Change for the 8th Year in a Row

Where to start with the past 12 months? The year 2020 AD has been... interesting to say the least. There isn't a single person, company, agencies or otherwise who can claim not to have been affected by Covid-19. And as we all wait for the vaccines...

Posted by: Creativepool Editorial
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Industry

How Fedrigoni led 19 artists against Covid-19 - #BehindTheIdea

Creativity can change the world. Every creative professional knows that, and you will hear that notion more and more this year, especially after a year as tumultuous as 2020. Knowing that, Fedrigoni set off to actually try and change the world for...

Posted by: Creativepool Editorial
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Inspiration

From a seaside town to filmmaking in Central London - #MemberSpotlight

If there's one thing you will learn from all of these Member Spotlights of ours, it is that ambition can get you anywhere. No matter where you are coming from, or where you want to go. This was the case of Corry Raymond. Born and raised in a seaside...

Posted by: Creativepool Editorial
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Leaders

The value of collaboration in creative work

How do you establish a collaboration-friendly infrastructure in your team, especially in these corona times? Among the many things the pandemic has done for us, losing team meetings and face-to-face interactions was a hard blow to all of us, and few...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: Homosexuals are Still Revolting

If your first reaction to the headline above was of pure shock amidst some confusion, clearly Martin Firrell and Clear Channel have done an amazing job. ‘Still Revolting’ is a OOH project featuring three artworks by public artist Martin...

Posted by: Creativepool Editorial
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Leaders

Learning start-up culture with the Global CCO of BrandOpus

Unconventional, yet remarkably intuitive. This is the philosophy guiding each and every creative strategy, thought and move for BrandOpus, born as a start-up and now boasting offices in London, Melbourne, Chicago and New York. Like many great...

Posted by: Creativepool Editorial
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Industry

Behind the Brand: the wild experimentation of Desperados

When looking for examples of boldness in branding, a few names usually come to mind. Heineken, Coca-Cola, Burger King... Desperados. A brand like Desperados has wild experimentation in its very DNA. Born 25 years ago, Desperados thrives in...

Posted by: Creativepool Editorial
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Leaders

How to nail your brand's purpose

Purpose is a buzzword we've heard quite a lot in recent years. To some it's just a nice-to-have, a pleasant addition to the mission of your brand and a good complement for your products. For others, purpose is something else. It is direction,...

Posted by: Creativepool Editorial
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Industry

Most freelancers will need nearly a year to recover from the COVID crisis

Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...

Posted by: Creativepool Editorial
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Workshop

Good agencies are better than in-house brand teams – Here's why

Jordan Lonsdale has been in the game long enough to live the two, often discussed sides of the same industry: in-house teams and agencies. According to the Wonderhatch account director, there are several misconceptions thrown into the mix when...

Posted by: Creativepool Editorial
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Workshop

How to Protect Your New Website From Cyber Attacks

Websites power the world. With over 1.8 billion sites (or even much more now) on the web, you can find sites that do just about everything. Whether you’ve designed a new blog, an eCommerce platform that will someday rival Amazon, or anything...

Posted by: Creativepool Editorial
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Features

How neuroscience can save Christmas for brands

Yes, it's September, and you're not the only one wondering where the year went right now. Excuse the 'C' word, but Christmas is around the corner, at least for consumers. Brands will already have most of their planning ready for this year, and they...

Posted by: Creativepool Editorial
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Leaders

Abi Pearl on overcoming the impostor syndrome

We tend to forget how important it is to take care of ourselves, especially during a world-wide pandemic that makes us busier than ever. The story of giffgaff head of advertising Abi Pearl is as inspiring as it gets. If there is one thing you should...

Posted by: Creativepool Editorial
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Leaders

Katie Lee on leading from the centre of a circle

What makes a great leader? Some believe leadership is about having the best ideas, but we've already busted that myth. CEO of Lucky Generals Katie Lee believes the best leaders guide a team from the centre of a circle, learning just as much from...

Posted by: Creativepool Editorial
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Features

Retail in the near future

Since the Government published its Coronavirus recovery strategy, we have been moving quickly through the relaxation of lockdown in ‘steps’ and are now celebrating the large milestone at which non-essential businesses are permitted to...

Posted by: Posterscope
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Workshop

Fighting the Rise in LGBTQ Abuse with The Gate London

Not all the consequences of COVID-19 make the headlines. A simple sentence, enough to have us focus in on one of the unspoken issues of the pandemic. LGBTQ abuse has risen tremendously during lockdown, and social distancing has pulled off the plug...

Posted by: Creativepool Editorial
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Inspiration

Phillip Powdrill's Love for Learning

Luck is an important factor at any given time in life. There is always a certain degree of planning ahead, but you would be surprised by the amount of sheer luck that is needed to actually break through. Now, you could argue that opportunities don't...

Posted by: Creativepool Editorial

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