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Workshop

Why good agencies shouldn’t fear recession

“The marriage of imaginative flair for business creativity and the diligent application of process is a match made in heaven to drive growth.” It’s no secret that the UK economy is in deep trouble. A botched mini-budget, consequent...

Posted by: Creativepool Editorial
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Inspiration

Putting the POP in pop culture with Hannah Gillingham | #MemberSpotlight

Hannah Gillingham is a UK based freelance digital illustrator and artist. Working with a conceptual approach to illustration, she creates painterly illustrations of her favourite characters from pop culture and design illustrated posters, exploring...

Posted by: Creativepool Editorial
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Inspiration

Lost and found - Rediscovering the sound of smiling

I’m a bit OCD, so I have specific pockets for everything: keys, wallet, phone, gloves, notes, tissues. And I think losing things is a bad omen. Which is why the last time I lost my keys I refused to go on holiday the next day. My wife,...

Posted by: Chris Turner
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Inspiration

Samsung and the world’s first folding billboard | #BehindTheIdea

Samsung recently announced the launch of its folding billboard OOH campaign, created by Iris, to drive awareness around the release of its new Galaxy Z Flip4 , and the entire Samsung foldables range. This is the first billboard - used by a...

Posted by: Creativepool Editorial
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Inspiration

The kinetic visual compositions of VJ Jamie Shaw | #MemberSpotlight

Jamie Shaw is a freelance Motion Designer with a background in Fine Art, specifically abstract painting and drawing but his passion has always been in VJing. Working initially within the events industry, he developed a specialism in projection...

Posted by: Creativepool Editorial
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Workshop

How to Enhance Brand Awareness with Digital Marketing

Did you know that 46% of consumers in the US only buy from businesses they can trust? Only after they do research and read reviews to get familiar with the company do they consider buying. The first step in all this is finding out about your brand....

Posted by: Alina Tytarenko
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Inspiration

Overcoming the Paralysis Paradox

We are a society entrenched in pessimism, compounded by a lack of leadership and lack of trust. The future requires long-term goals and forward thinking. We need to aim forward and work backwards. This is what was proposed at the LS:N Future...

Posted by: LEAP
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Industry

Creating the unforgettable with Taxi Studio | #CompanySpotlight

Brand expression agency Taxi Studio is an independent design business based in Bristol that’s home to a collective of global talent - without unnecessary hierarchy or inflated titles. Founded in 2002 by three friends, they have grown to work...

Posted by: Creativepool Editorial
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Workshop

How to hire a great retoucher – 5 top tips

The job of a retoucher is far more complicated and exciting than just making exceptionally pretty people even prettier. Editing images and videos, or photographic retouching, helps the creative present his or her project in the best light...

Posted by: Creativepool Editorial
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Inspiration

Bringing plant-based beats to life through TikTok | #BehindTheBrand

Plant-based snack brand Harvest Snaps and digital creative agency of record Cutwater have teamed together to bring to life a music-driven TikTok branded effect designed for college students throughout the US. The branded effect, entitled “Snap...

Posted by: Creativepool Editorial
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Inspiration

Proving that Moonpig is more than just a card company | #BehindTheIdea

Moonpig, the UK’s leading online greeting card and gifting platform has created its latest advert featuring the Moonpiglets and this time they are promoting the wide range of gifts the brand offers. The campaign continues Moonpig's journey...

Posted by: Creativepool Editorial
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Inspiration

The design industry declares a climate emergency

With so many other emergencies circling us right now it can be unfortunately easy to forget that the most critical existential crisis remains the environment. Thankfully, the design industry hasn’t forgotten. Or at least that’s what...

Posted by: Benjamin Hiorns
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Leaders

Top 10 most exciting creative directors on Creativepool

Design guru. Master mediator. Highly skilled multitasker and delegator. A good Creative Director is all these things and more. They are the calm head on top of the creative shoulders that bring focus and identity to a company. They are, in essence,...

Posted by: Creativepool Editorial
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Inspiration

Colour us impressed - Designing for colour blindness

When Transport for London released an infographic highlighting which trains were affected by the rail strike, they’d have been forgiven for thinking most of the discourse around the graphic would be linked to the rail strike itself. However,...

Posted by: Creativepool Editorial
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Features

How to hire a great studio manager – 5 top tips

Studios are busy and often chaotic environments that need to be run like the tightest of ships if they want to achieve their goals and produce quality work at scale and at speed. That’s why studio managers play such an integral role. According...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow the unique creative mindset of George Gottl

LA-born George Gottl is the Chief Creative Officer and Co-Founder of UXUS, a leading global strategic design consultancy. But it’s so much more than that. When Gottl and his team are working with a client they are cultivating a one-of-a-kind...

Posted by: Creativepool Editorial
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Inspiration

When the sky’s the limit, how do you find your creative niche? 

Whether you’re opening your creative business in a unique industry, or a saturated market, it’s important to recognise what makes you different from your competition. But in a world where anything seems possible, how do you focus on the...

Posted by: Creativepool Editorial
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Features

Why one director swapped Miami for Manchester | #MemberSpotlight

For this week’s member spotlight, we’re getting to know an award-winning creative producer with a proven track record in everything from documentaries to music videos, commercials, and everything in between. David Morris, the head of...

Posted by: Creativepool Editorial
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Features

Why neurodiverse entrepreneurs are running the world

Some of the most famous and successful entrepreneurs of the twentieth and twenty-first centuries have been individuals who consider themselves within one or more neuro identity groups. With this in mind, the team at Business Name Generator have...

Posted by: Creativepool Editorial
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Industry

Celebrating creativity at the Creativepool Annual 2022 launch

The creative industries ‘most’ awards celebrates its lucky seventh edition this year. And what a year it’s been, with the new work from home environment brining with it a disruption and uncertainty that couldn’t be overstated....

Posted by: Creativepool Editorial
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Inspiration

Peperami shakes up a wedding and breaks the internet | #BehindTheIdea

In the first piece of work by Forever Beta for meat snack brand Peperami, the world’s first Peperami wedding took place. A couple from Leeds tied the knot with classic wedding features such as the dress, the cake and the decorations all with...

Posted by: Creativepool Editorial
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Inspiration

How can I maintain brand relevance during uncertain times?

Evolving your brand to stay relevant, futureproofed and profitable is a key challenge for today’s business leaders. In this article, Carlo D’Alanno, executive creative director at design and technology agency Rufus Leonard, shares three...

Posted by: Creativepool Editorial
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Features

A rallying cry for pubic hair justice | #BehindTheIdea

Gillette Venus from P&G has launched its latest salvo from Grey New York to de-stigmatize pubic hair. This month it premiered the song “It’s Time to Care (For Your Pubic Hair)” featuring female rapper Princess Nokia. The brand...

Posted by: Creativepool Editorial
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Workshop

SEO corner - The story of great copy

Ever since our ancestors first gathered around campfires, listening in silent wonder to spoken history, people have always loved stories. We’re hardwired to adore a tale well told - which is one of the many reasons great copy is critical to...

Posted by: The Being Group
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Workshop

How we ate our own dog food and turned it into magic | #CreativeCaseStudy

The greatest creative departments are filled with exceptional talent. We use AI to match creative minds with the best briefs in the business - which is why our Chairman Sir John Hegarty observed that Genie could possibly be the greatest creative...

Posted by: Creativepool Editorial
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Inspiration

Why accessibility must be the very foundation of design

With over 39 years' experience, Peter Knapp, Group Chairman at Landor & Fitch, has an exceptional breadth and depth of industry knowledge. He works with the global executive team to establish Landor & Fitch's creative vision and deliver a truly...

Posted by: Creativepool Editorial

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