Leaders
In early January, Mastercard dropped its name from its logo, and a number of industry commentators picked up their pens to discuss the meaning of the move.
The financial brand cited the removal of the wordmark as a move towards greater digital...
Posted by: Creativepool Editorial
Inspiration
This November - just like every November in recent years - the nation waited in anticipation for their favourite Christmas ad to officially usher in the beginning of the festive season.
Below, Greg Clark, MD of Sheffield-based creative agency,...
Posted by: Über Agency
Leaders
Isobar ups Gill, Sytsma
Isobar has elevated Simon Gill (pictured above, front, alongside CEO Steven Moy) to chief experience officer for EMEA and Daniël Sytsma to chief design officer of EMEA with immediate effect.
They will be critical in...
Posted by: Creativepool Editorial
Leaders
Mother - MoneySuperMarket
MoneySuperMarket is back on our TV screens this week, as two Sindy dolls save money on their household bills and break out of “Sindyville,” in a humorous homage to “Thelma & Louise.” The 60-second...
Posted by: Creativepool Editorial
Leaders
BBH London - Burger King UK
Burger King UK has appointed BBH London as its first creative agency, without a pitch, following the UK’s franchise’s buyout at the end of 2017. The UK franchise was acquired by private equity firm Bridgepoint...
Posted by: Creativepool Editorial
Leaders
AKQA
Chris Wallace joins AKQA as Client Partner of media in the San Francisco studio. Chris has 15 years’ experience in a variety of digital strategy and global client leadership roles focused on data-driven decision making, innovation and...
Posted by: Creativepool Editorial
Leaders
Mother - Greenpeace
Dame Emma Thompson, backed by a host of other famous names, has taken aim at big brands including Unilever, Nestle and Mondelez, as Greenpeace releases a powerful new 90-second animation that highlights how orangutans are being...
Posted by: Creativepool Editorial
Leaders
Jones Knowles Ritchie - Dunkin’ Donuts
Dunkin’ Donuts has announced its partnership with global creative business Jones Knowles Ritchie (JKR) to manage its brand identity and branding strategy. JKR will work alongside Dunkin’...
Posted by: Creativepool Editorial