Displaying 1 - 36 of 3283 results

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Industry

Discovering natural softness with Lambi and Great Guns - #BehindTheIdea

Emotions are the key of compelling stories and powerful storytelling. When Hasan & Partners approached director Guy Aslan from Great Guns for a new Lambi spot, they knew the director loves to work with emotions - and it paid off with a fantastical...

Posted by: Creativepool Editorial
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Leaders

Awards Highlights: McCann’s great week, SXSW, & YoungGuns

A roundup of the most important news of the week in the advertising awards world. SXSW After closing the PanelPicker public vote, SXSW has selected the sessions for the 2017 edition of the festival. More than 750 sessions have been announced...

Posted by: TheNextGag
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Leaders

John Lewis puts away the big guns for Christmas

Last year, Sainsbury’s came under a lot of criticism for their World War II-inspired Christmas ad. Some agreed that it was a tear jerker, while others - in spite of the great attention to detail in terms of period costume accuracy and so on -...

Posted by: Ashley Morrison
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Workshop

How to hire a great graphic designer - 5 useful tips

The best graphic designers inhabit that space between the creative and the business-minded; the tangible and the intangible. It would be quite easy (and reductive) to simply take the phrase literally and describe a graphic designer simply as...

Posted by: Benjamin Hiorns
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Industry

How to hire a great Illustrator - 5 top tips

While many of the creative arts have been shaped and moulded by the passage of time and the gentle thrum of technology, illustration is, at its core, still the same art form that it was hundreds of years ago. It’s also an incredibly...

Posted by: Benjamin Hiorns
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Industry

How to hire a great creative director - 5 top tips

“Heavy is the head that wears the crown.” That’s the well-worn cliche that continues to hold billions back from greatness every single day but for some, the crown seems to fit pretty naturally. Such is the case with all the best...

Posted by: Benjamin Hiorns
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Inspiration

The great humility of Tanya Brookfield, CEO of ELVIS - #AnnualSpotlight

Remember the Golden Goobilee? You should. It was the brilliant ad that enraged conservatives back in February, to the point that an anti-LGBT petition tried to stop it from circulating online. Obviously they failed, and the beauty of that ad remains...

Posted by: Creativepool Editorial
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Industry

How to hire a great copywriter - 5 top tips

The written word is a funny thing. It’s something `almost all of us have a basic understanding of and use every day to reply to emails, forward distracting memes to our co-workers and message our significant others about dinner. But how often...

Posted by: Benjamin Hiorns
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Leaders

The key to great client relationships? Don’t forget your toothbrush

How do you ensure a healthy client-agency relationship? There is no hard and fast rule of course, and different approaches may work for different teams. Some are content with keeping client relationships to just feedback calls and general meetings....

Posted by: Creativepool Editorial
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Workshop

Creating the Planet's Great Reset with Iris

Picture the blank page, staring at you right before a new drawing, story or project. Scary, isn't it? The big blank page can be daunting. It is up to creatives to fill it with all the amazing ideas we are known and paid for, driving change with our...

Posted by: Creativepool Editorial
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Workshop

Art Direction in Isolation with Great State

Who said you need a full crew and exotic locations to make a successful social campaign? What started as a bet with Great State's MD quickly turned into one of the funniest and most creative projects we've seen during lockdown. Using nothing but...

Posted by: Creativepool Editorial
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Inspiration

Great Ideas & Where to Find Them

If those four walls are getting a little overfamiliar how about a blast of creative refreshment? Two FREE places to any creative professional who's lost their job since the lockdown began. Special discount of 25% for Creative Poolers with the code...

Posted by: Richard Holman
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Leaders

Great customer experience adds value and makes our lives better

A conversation with David Shulman, chief experience officer of VMLY&R on how his recent visit to India shaped his opinions on the significance of customer expereince. The often-ignored subject of customer experience is gradually becoming an...

Posted by: David Shulman
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Inspiration

Member Spotlight: Malane Newman's cartoons make America look great

Imagine going to a theme park that caters to different generations with each ‘land’ representing a different decade and a “little bit of Disney magic”. Life in the 50s - Generation Land is a realisation of that place in poster...

Posted by: Creativepool Editorial
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Leaders

5 great Champions League ads

It’s hard to believe it’s been almost four months since the UEFA Champions League (UCL) Final took place in Madrid but Europe’s biggest club competition is back. All 32 teams are ready to go for the first round of group stage games...

Posted by: Creativepool Editorial
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Leaders

Why great design needs great copy

Resplendent in a white silk dress and crimson cape, the Queen steps gracefully down from her golden chariot and begins a slow, dignified walk into Westminster Abbey. Accompanied by the ancestral Mistress of the Robes and Archbishop of Canterbury, the...

Posted by: Woven Agency
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Leaders

#techtuesday: Harry Potter coding kits, 3D-printed guns and other stories

Creativity, code and magic with Kano’s Harry Potter Coding Kit Kano, a company best-known for its build-it-yourself computers and coding kits, has launched a new tool teaching kids and adults to code through the magical world of Harry Potter....

Posted by: Creativepool Editorial
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Leaders

What makes a great UGC campaign?

Since its inception more than 10 years ago, user-generated content (UGC) has had a storied career. From a few videos on a then little-known website called YouTube in 2006 to full-blown media campaigns harnessing the power of real people, the...

Posted by: Lobster
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Leaders

Adland Responds to the Great Kendall Jenner Pepsi Debacle

When Pepsi dropped their no-doubt incredibly expensive and undeniably ambitious new ad earlier this week, they probably had no idea that, by week's end, the spot would have dominated global headlines, which is particularly impressive, given the...

Posted by: Creativepool Editorial
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Workshop

5 Steps to becoming a great Web Developer

Cogs work with developers on a daily basis and over the years they have developed a clear understanding of what sets apart the ‘amazing’ and the ‘average’. If you can make sure you are doing all of the below, then you will...

Posted by: Cogs Agency
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Leaders

krow and DFS celebrate Great Brits in Team GB brand film

Throughout the upcoming Rio Olympics, DFS will be promoting their official Team GB partnership by celebrating the hard work that goes into getting to the top of your game. The campaign is based around a new brand film, created by krow communications,...

Posted by: Creativepool Editorial
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Leaders

Benefit and ODD create the perfect brow with The Great Browdini

Benefit Cosmetics has partnered with ODD, the creative agency that specialises in helping the world's best-loved fashion and lifestyle brands translate their ambitions into results, to introduce “The Great Browdini.” This fashionable...

Posted by: Creativepool Editorial
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Leaders

Space Explorer: The Great American Desert launches in East London

Thursday 5th May sees the launch of a pioneering new public art initiative in Hackney. Created by the documentary photographer Robin Mellor, Space Explorer is a new, free, art-based app platform intended to encourage people to explore the urban...

Posted by: Space Explorer
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Leaders

Is Shit for Trump great satire or is it just shit?

Like him or loath him, Donald Trump is big news right now. With his extremist right wing views and terrifyingly persuasive rhetoric, the man has carved a path through the American presidential circus with a fire and fury that have even made us Brits...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: From a Great Green Wall to Google Ventures

Venturethree - United Nations Venturethree has branded an ambitious United Nations project to create a green wall across the breadth of Africa made up entirely of plants and trees. The Great Green Wall campaign launched earlier this week at the UN...

Posted by: Creativepool Editorial

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