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Leaders

The value of collaboration in creative work

How do you establish a collaboration-friendly infrastructure in your team, especially in these corona times? Among the many things the pandemic has done for us, losing team meetings and face-to-face interactions was a hard blow to all of us, and few...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: Homosexuals are Still Revolting

If your first reaction to the headline above was of pure shock amidst some confusion, clearly Martin Firrell and Clear Channel have done an amazing job. ‘Still Revolting’ is a OOH project featuring three artworks by public artist Martin...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: Start with Connection and a bit of Juice

Short deadline, teams scattered around the world, a pretty challenging theme to transfer on screen. This may sound like the perfect recipe for failure to some, but not when Polish studio Juice enters the stage. Start with Connection is a powerful...

Posted by: Creativepool Editorial
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Features

The Consumer Trends that will define 2021

How’s the new year treating you? Feel any different yet? Well, according to some reports, consumer habits have changed quite a bit in the last year and you could arguably speculate that a global pandemic may have helped with that. With people...

Posted by: Antonino Lupo
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Workshop

How young creatives can build a career in 2021

A young graduate looking to enter the industry in the middle of a pandemic? Well, you're not alone. According to the BBC, there are at least seven ways in which young people employment (or lack thereof) has been affected by the Covid crisis, either...

Posted by: Antonino Lupo
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Industry

Behind the Idea: Saving Bros with Movember & Sky Media

It's hard to say 2020 was a simple year for mental health - and, well, health in general. Even in this climate, charities and fundraisers have been hard at work to improve health all across the globe, beyond the damages that COVID-19 was already...

Posted by: Creativepool Editorial
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Inspiration

2021: Predictions for an Unpredictable Year

One thing we can predict for the year ahead is that what will have unfolded 12 months from now is most likely unpredictable. Our shift online has undoubtedly accelerated across the board - markedly with older generations who are typically slower in...

Posted by: Wolff Olins
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Inspiration

The heroes of a Production Designer - #MemberSpotlight

Ever wondered who makes all those beautiful buildings and sets you see in films, TV shows and on stage? That would be the careful, precise and beautifully creative job of a Production Designer. Hakan Yoruk has been designing sets for six years, and...

Posted by: Creativepool Editorial
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Inspiration

The Best Creative Work of 2020

2020 sucked in so many ways. And yet in spite of all that happened – or maybe in some ways because of all that happened – we saw some great creative work. Here’s my round up of some of the best advertising to come out of one of the most...

Posted by: Richard Holman
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Inspiration

Best Brands of 2020

The best and most inspiring brands that made this 2020 more enjoyable. Thinking about the 12 months that just passed, I bet few actually realise how lucky we are to live in the era of brand purpose. With most brands now focused on making a...

Posted by: Antonino Lupo
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Industry

Behind the Idea: how AMV BBDO celebrates 'Xmess'

We can all relate with the young man in the Merry Xmess Christmas ad. It is the ones we love the most that make the biggest mess at Christmas time. Parents, lovers, siblings, other relatives - but that's exactly what makes Christmas special. We are...

Posted by: Creativepool Editorial
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Inspiration

In Memoriam Enzo Mari

When I design an object and people say, ‘Oh, well done!’, I unfailingly ask myself, ‘Where did I go wrong?’ If everybody likes it, it means I have confirmed the existing reality and this is precisely what I don’t...

Posted by: Richard Holman
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Workshop

How freelancers can prepare for Brexit today

And what the self-employed need to know about leaving the EU. That’s right, I used the dreaded ‘B’ word. As you can imagine, Brexit will have a certain impact on freelancers in the UK, and to an extent, to those working from Europe...

Posted by: Antonino Lupo
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Leaders

Learning self-love with BJL Creative Director Richard Pearson

We are genuinely struck by the humility of Richard Pearson. A caring teacher, a conscious professional, an experienced creative. Richard is the Creative Director of BJL and, even with all his interests and experience, he believes there is no way he...

Posted by: Creativepool Editorial
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Inspiration

Making music in the streaming age – #CompanySpotlight

When the advent of streaming unleashed pretty much what looked like a catastrophe on the music industry, many were forced to adapt or die. Founder of Syncsmith Gavin Mee was placed in an uncomfortable position - but he managed to make that harshness...

Posted by: Creativepool Editorial
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Features

Is Covid killing the holding agency model?

In the middle of what some analysts have defined the worst recession since Second World War, this year we have sadly grown accustomed to all the bad news of layoffs, pay cuts, redundancies, furloughed workers and such. It comes to no surprise that,...

Posted by: Antonino Lupo
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Industry

Behind the Idea: Christmas is this "Very" Moment

We've seen so many Christmas ads that by now we are used to all the unboxing, red-dressed gift-bearers and poignant moments that we so deeply link to Christmas. That's why Very and Grey London wanted to do something different. Something focused on...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: That time Blue Zoo embraced all Shapes

The word 'puberty' can evoke quite a varied range of bad memories in the minds of us all. It is a time of change and self-realisation. It is a time in which we become aware of our own selves, bodies and sexual identities. It is also the most...

Posted by: Creativepool Editorial
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Inspiration

Classy Creativity: a Chat with Cheddar Creative

It takes guts to find the courage to start from scratch. It can go either way. Too many have fallen under the weight of poor planning, but those who have succeeded give us hope that we can do the same. Cheddar Creative is a prime example of that. In...

Posted by: Creativepool Editorial
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Workshop

5 Sectors to find Creative Jobs after the Pandemic

Clearly, this has been an interesting year for everyone in the creative industry. Whether you are in the music industry, in live events, production or freelancing (aka: trying to hold onto your clients), 2020 has brought a new, unprecedented range...

Posted by: Antonino Lupo
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Features

How the music industry is winning Covid

Around this time last year, I was getting pumped up to go to a Nightmare Before Christmas live concert on the night of the 5th of December. Danny Elfman was there. Pretty much the entire cast was there. Tim Burton wasn't, but that's okay. It was one...

Posted by: Antonino Lupo
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Leaders

How to nail your brand's purpose

Purpose is a buzzword we've heard quite a lot in recent years. To some it's just a nice-to-have, a pleasant addition to the mission of your brand and a good complement for your products. For others, purpose is something else. It is direction,...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: How the Sainsbury's 2020 Christmas Ads came to life

Six years ago, Sainsbury's made one of the most unforgettable and compelling ads in the history of advertising. 1914 is quite easily one of the best Christmas ads ever made, showing the power of stories bringing people together - even in...

Posted by: Creativepool Editorial
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Leaders

Choose chaos, not stability - With Strategic Planner Manabu Kudo

"Mistakes have always been my best friend." We've talked at length about how stepping out of your comfort zone is one of the best ways to stimulate creativity. Playing safe isn't always the best option, and it is sometimes necessary to take risks in...

Posted by: Creativepool Editorial
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Inspiration

Freelancing to avoid burnout

The dream of working at a big corporation or agency may soon fade out as you realise that burnout is always around the corner. It's scary. It's frightening. It makes you feel lost. But freelancing is here to make up for that - at least for freelance...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: Where Next for the Glenfiddich stag?

"Personal growth comes from embracing risk" Glenfiddich isn't new to taking risks. Its iconic stag is the symbol of this spirit, the personification of ambition and the will to dare. Space Agency was tasked with bringing all of this to life - and it...

Posted by: Creativepool Editorial
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Inspiration

Why collaboration is the key to effectiveness

Some agencies help brands succeed with cutting-edge, disruptive campaigns that will leave a mark in the industry forever. But no matter what kind of brand it is, they all have to start somewhere. It is the task of agencies like B&B Studio to help...

Posted by: Creativepool Editorial
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Industry

Supporting underrepresented talent with Daniella's Guestbook

There is clearly a problem with representation in the creative industry. With mostly white males and females holding a position of power, Asian, Latinos and Black creatives are very few and far in between. This leads to a plethora of underrepresented...

Posted by: Creativepool Editorial
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Inspiration

Why passion trumps talent - With Global CCO Matt Eastwood

You'd be surprised how many doors just being naturally curious can open for you. Curiosity and passion can push you farther than any creative director ever could. Proof of that be the journey and ventures of McCann Health Global Chief Creative...

Posted by: Creativepool Editorial
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Features

All creatives are plagiarists

If we strictly look at the meaning of the word, plagiarism means taking someone else's work and claiming it is your own. It is not just stealing; it is more vicious and twisted. Like admitting you have no ideas for yourself. Yet most creatives are...

Posted by: Antonino Lupo

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