Displaying 253 - 288 of 2195 results
Freelance content strategist Alicia Rother offers a deep and compelling dive into the world of branding. A strong brand identity plays an important part in the success of a business or organization. Your brand determines how your customers,...
Posted by: Creativepool Editorial
“Ground Dog Day” aims to reframe Dogs Trust as a charity that supports owners and their dogs through all stages of life. With the charity receiving an alarming 1,000 calls a week from worried owners who feel like they have no choice but...
Posted by: Creativepool Editorial
January marked the end of Future Publishing and M&S’s four-month campaign titled, ‘Make a Style Statement.’ Running since September 2022, the campaign built on the retailer’s already high brand awareness with a strategic approach to raising...
Posted by: Creativepool Editorial
By CEO and Co-Founder of leading digital marketing agency Go Up, Edward Coram-James It’s fair to say that the world has been a pretty tumultuous place recently. The pandemic and resulting recession, Brexit and the shockwaves caused by the...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? A creative’s day is never “typical”, that is why we love doing what we do! No matter what the day brings, my goal is to guide our branding work to become iconic....
Posted by: Creativepool Editorial
To underline just how far we have come and have yet to travel as far as inclusivity in advertising is concerned, the LGBTQIA+ advocacy group quite cleverly called Outvertising, recently unveiled a major campaign to coincide with LGBT History Month....
Posted by: Creativepool Editorial
You wouldn’t let an employee loose on your core IT systems without training, so should your media outreach be any different? Amy Stone, Senior Communications Consultant at Hard Numbers discusses her surprise and frustration at how many times...
Posted by: Creativepool Editorial
Whereas graphic designers operate solely with stationary media and animators literally like to keep things moving, multimedia designers need to effectively be masters of both trades. Multimedia designing combines different media formats to send...
Posted by: Creativepool Editorial
Thierry Albert is a French Director and Creative Director based in Amsterdam who writes and directs music promos, advertising campaigns and documentaries for the likes of The Pet Shop Boys, Dazed, Instagram, Duke Dumont, Format B and Uber. A fan of...
Posted by: Creativepool Editorial
How did you get into the industry? Creativity and image making pulls at me like a magnet. I’ve tried out other paths but it’s the only thing that I feel like I truly connect with. When I was a kid I was obsessed with all the illustrated...
Posted by: Creativepool Editorial
With the start of 2023 just behind us and new year’s resolutions in full swing, consumers are looking for brands like Bulk to help them along their fitness journey. Through the launch of the new campaign, Initials was tasked with helping Bulk...
Posted by: Creativepool Editorial
Avon’s refreshed brand created in partnership with Wunderman Thompson UK showcases ‘Embrace your Power’, a new global platform, visual identity, creative approach and integrated campaign. For over 135 years, Avon has stood for...
Posted by: Creativepool Editorial
Valtech is a global transformation company, powered by digital innovation. They empower customers to build impactful experiences, improve human lives, and accelerate business growth. As managing director, Chris Daplyn talks to us about...
Posted by: Creativepool Editorial
How you feel about February 14th is going to depend on a few important factors, including your relationship status and general levels of cynicism. For advertisers, however, it represents the second holy grail of the month (the first being The Super...
Posted by: Benjamin Hiorns
The Reed Group , the UK’s leading recruitment and careers provider, has launched a brand-new TV ad as part of its long standing ‘Love Mondays’ campaign to help Brits find a job they’ll love in 2023. The cheerful ad depicts a...
Posted by: Creativepool Editorial
This week’s member spotlight shines on Constantine Lourdas, a UK-based award-winning photographer, motivated and versatile creative professional that’s been working within the photographic and media industry for twenty one...
Posted by: Creativepool Editorial
Be sure to personalise your emails! Data: Collect, analyse, optimise, repeat! Video content and podcasts are IN! Feel like you’ve heard this all before? You’re not alone. Over the past few years, the usual suspects in marketing trends...
Posted by: Creativepool Editorial
St Luke’s has kicked off its first work for credit app, TotallyMoney with a TV & Online campaign that demonstrates how with the right guidance and support, people can climb higher and reach their goals. Recent TotallyMoney research found that...
Posted by: Creativepool Editorial
People often assume creativity is inherent and that you are ‘born creative’. However, Cavell Ord-Shrimpton, Head of the School of Design at Arden University would disagree. Touching on how the creative mind is built upon confidence,...
Posted by: Creativepool Editorial
For this week’s behind the idea feature, we’re focusing on a playful little campaign from leading pet care brand Hartz and their creative and media agency of record, Cutwater for Delectables, the wet cat treats. The "Deliciously...
Posted by: Creativepool Editorial
Aiesha Duncan is a designer and recent University graduate currently work as Digital Learning Co-Ordinator at the V&A Dundee Museum. Her experience includes web-development, UI/UX design and video/photography of conceptual work and products for a...
Posted by: Creativepool Editorial
Last year, BUCK worked with Transportation Alternatives to bring attention to Spatial Equity NYC, a new tool created with MIT's Norman B. Leventhal Center for Advanced Urbanism to map the (in)equity of space and how it impacts our health,...
Posted by: Creativepool Editorial
Two-thirds of businesses in the UK have no kind of plan for sustainable operations. This is hardly a surprising statistic - in the current economic climate, enterprises across all industries are looking to reduce their outgoings and avoid any kind of...
Posted by: Creativepool Editorial
Uniform call on the nation’s boys to help support the effort in menstrual education. 72% of boys have never had a lesson about periods. So, is it any wonder that 1 in 5 women have felt period shame due to comments from a male friend? 21% of...
Posted by: Uniform
There’s been a lot said about the metaverse over the last few years and, let’s be honest, little of it has been resolutely positive, at least as far as Facebook and Mr Zuckerberg are concerned. But there are companies out there looking to...
Posted by: Benjamin Hiorns
Ever wish you could just cut all the middlemen out of marketing and get straight to the point? Direct marketing is your answer. As the name suggests, direct marketing is a means of marketing directly to your customers via multiple channels. Direct...
Posted by: Creativepool Editorial
For this weeks behind the idea feature, we’re turning back the clock to Halloween last year when Fanta took over Piccadilly Circus with a unique and scarily silly Halloween experience that made the public the star of their own horror film on...
Posted by: Creativepool Editorial
The old maxim that ‘data is the new oil’ has become true in more ways than one. Although, like oil, data is of abundant value in our digital age, its costly environmental impact welcomes less favourable comparisons too. On some...
Posted by: Creativepool Editorial
At what point does a genuinely interesting experiment become an “affront to artists everywhere?” That’s the question I shall aim to answer over the next 500 or so words. It’s a quandary that revealed itself to me when perusing...
Posted by: Benjamin Hiorns
For this week’s company spotlight, we focus on The Frameworks, an independent design consultancy and frequent Creativepool contributors. We caught up with James Trowman, Partner and General Manager, to discuss the origins, challenges and future...
Posted by: Creativepool Editorial
Sexual wellness brand Durex, launched its decidedly cheeky #FitMatters campaign last year to educate people on the importance of using a correctly fitting condom. The campaign, created by VaynerMedia EMEA, was released after Durex’s own...
Posted by: Creativepool Editorial
For most people, fonts are not something to spend a lot of time considering. Yes, most of us have a perfectly rational hatred for comic sans but aside from that, a font is surely little more than an afterthought for a designer, right? Not at...
Posted by: Benjamin Hiorns
Genie - the intelligent matchmaking service for creative industries - launched a campaign last year to encourage employers to be more transparent with their budgets. Led by Genie’s female founders Nicky Badneoch and Bonnie Harold and endorsed...
Posted by: Creativepool Editorial
For many agencies, January is a time of maximising budget spend for the first quarter, but it’s also when planning for the year ahead’s growth takes place in earnest. Smaller agencies often struggle with planning for growth, and a key...
Posted by: Creativepool Editorial
Victoria's Secret unveiled its brand refresh earlier this year in a desperate bid to keep administrators at bay...but as we delve deeper into a global downturn - which big retailer will be next to rebrand - and more importantly, will it survive the...
Posted by: Creativepool Editorial
Earlier this year, Leeds Health and Care Partnership, on behalf of NHS West Yorkshire Integrated Care Board released a health campaign to raise awareness around the illegal practice of female genital mutilation (FGM). The campaign aimed to encourage...
Posted by: Creativepool Editorial