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Advice

9 Golden Rules by The Pop Up Agency

Lessons we’ve learned along the way that has manifested into our guidelines which we today apply in all areas of our work. Goal Define a clear goal and make sure that all actions reflect the goal. Same page Make sure that everyone is on the...

Posted by: Maksimilian Kallhed
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Trends

5 Golden rules for soft drinks branding

Naturally I assume that your product is great tasting, offers something new and interesting for a specific consumer, and keeps its promises. But wait…. is that enough? Creating top-drawer branding and packaging for any new drink has never been...

Posted by: Steve Osborne
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Trends

Why? & The Golden Circle

I was reminded recently, whilst watching the various political party election kick-offs, of a book by Simon Sinek called “Start with why”. As David and Ed start kicking metaphorical lumps out of each other, it occurred to me just how far...

Posted by: BWP Group
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Features

How the golden age of pop videos threw up a glorious abberation

The golden age of the pop video brought us a buffet of treats, didn’t it? Who could forget Simon Le Bon lashed to a windmill sail in ‘Wild Boys’? Or Paula Abdul flirty dancing with a cartoon cat in ‘Opposites Attract’....

Posted by: Magnus Shaw
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Advice

10 Golden Rules for Freelancers

Mark interviewed leading freelancers from the fields of 3D illustration, animation, visual effects, games and architectural visualisation to uncover their strategies for success. These were his key findings... 1. Test the market first Make sure...

Posted by: Creativepool
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Entertainment

Shutterstock Staffer takes two-faced portraits of Hollywood's finest

With social media and the mainstream news outlets still falling over themselves to celebrate Meryl Streep's bold and oddly subtle defamation of the incoming US president (he who shall not be names) at the Golden Globes, Hollywood is once again in the...

Posted by: Benjamin Hiorns
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Inspiration

Focal Point: Getting text heavy with Andrei Robu

Andrei Robu is a designer and artist who focuses on experimental typography. With over 15 years of experience as a brand designer, Robu has worked with many big names including Bloomberg, Nike Jordan, Wired, ESPN, The Golden Globes and Visa. His work...

Posted by: Kate Lewin
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Advertising

ANDY Awards 2016: The Big Winners

The 2016 International ANDY Awards took place in New York on Tuesday night, April 12th, and we have the lowdown on all the big winners, who were recognised at the prestigious awards for their bravery and creativity in the advertising and marketing...

Posted by: Industry Updates
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Entertainment

The BAFTAs: the award goes to...the dinner jacket

So, it looks we have a winner in the Eton versus Harrow battle. Yes, Eddie Redmayne toddled off with the BAFTA for Best Actor last night, leaving Benedict Cumberbatch with a more enigmatic expression of stiff-upper-lippedness than ever. Oh, sure, I...

Posted by: Ashley Morrison
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Advertising

Account Wins of the Week

UM - iZettle UM has won a four-way competitive pitch to become the exclusive UK media agency and lead agency for Europe for financial technology company iZettle. UM will handle all planning and buying for iZettle on an ongoing basis. This is...

Posted by: Industry Updates
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Advertising

Top Hires of the Week

CHI&Partners CHI&Partners has added three new multi-award-winners to its creative department, bringing in Howard Green and Kate Allsop from Grey London and Alice Burton from Y&R London. At Grey, Allsop was part of the team behind News UK’s...

Posted by: Industry Updates
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Advice

The power of storytelling in a video-first world

According to Mark Zuckerberg, we’re entering a golden age of video, and in five years most of what people consume online will be exactly that - video. By 2019, 80% of the world’s internet traffic will be video. Cisco Study, 2015...

Posted by: Nicola Thompson
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Advertising

Above+Beyond embrace a Modular approach to new classic movie campaign

Betway, the global online betting company, is launching two new episodes under its “For the Love of the Game” platform, taking inspiration from the golden age of cinema. Created by Above+Beyond, the campaign broke on 6th August in the UK...

Posted by: Industry Updates
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Advertising

Top 10 Account Wins of the Week

Cheetham Bell/iris/MEC/mSIX - Great British Bakeoff Channel 4 has announced that Lyle’s Golden Syrup and Dr. Oetker as the broadcast sponsors of The Great British Bake Off, set to return to screens this autumn for the eighth series. In its new...

Posted by: Industry Updates
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Inspiration

Trailblazers: Letting inspiration guide the way at MisoSoupDesign

After graduating in Architecture, Planning and Preservation from Columbia University, Daisuke Nagatomo and Minnie Jan worked with TEN Arquitectos and Fxfowle Architects before gradually starting the process of establishing their own office in Taipei,...

Posted by: Kate Lewin
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Inspiration

Beach Meets: Ryan De La Hoz

We’ve followed the work of San Francisco Native Ryan De La Hoz for a while now - his fine art/collage practice especially - but it was only recently that we put two and two together and realised he also runs one of our best-selling (because...

Posted by: Beach London
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Design

OMA design Facebook: The Village

Given its relatively humble beginnings (see the film “The Social Network” for proof), and its general brand identity as the cool, calm cousin to Google's hyperactive uncle, Facebook is not a company that one would expect to possess the...

Posted by: Benjamin Hiorns
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Events

Cannes Lions 2017: Drinks at sunset with Creativepool

It was a pleasure to bring together the Creativepool community for our annual drinks at sunset during Cannes Lions Festival of Creativity 2017. The sun-kissed, floral terrace of Le Canberra and a cold glass of champagne away from the frenzy of La...

Posted by: Creativepool
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Trends

Licensing Nostalgia

Advertising is no stranger to nostalgia driven marketing with sentimental ads resonating particularly well with millennial audiences. Harnessing the power of your audience’s favourite childhood memories may not deliver the culture changing,...

Posted by: Greenlight
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Advertising

Top 10 Ads of the Week

TBWA/RRAD - Amnesty International Current political tensions have led to Arabs and Muslims being mistreated at airports in the USA and Europe because of their passports. Behind this, there is a strong misconception that all Arabs and Muslims are...

Posted by: Industry Updates
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Advertising

McCoy's offer £10,000 prize in Win Gold campaign

McCoy’s, the UK’s number one ridged crisp, is back on TV screens with a £1m campaign to launch the brand’s “Win Gold” competition. Fans of money and crisps will love the new McCoy’s Win Gold competition, giving McCoy’s lovers the...

Posted by: Industry Updates
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Features

What a beauty salon can teach you about politics

A weekly roundup of the most important news from the advertising awards world ADC*E The Art Directors Club of Europe honored “We Are The Superhumans” for Channel 4 by 4Creative with a Creative Distinction Award. The prize was created...

Posted by: TheNextGag
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Advertising

Wieden+Kennedy create AI spokesperson for Soylent

Health food producer Soylent has partnered with Wieden+Kennedy for overall brand development, marketing strategy and product campaigns, with the agency celebrating this new partnership by treating the brand to a genuine first for the category; an AI...

Posted by: Industry Updates
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Advertising

Top 10 Ads of the Week

Smörgåsbord - Visit Wales Welsh actor Luke Evans, who will star as Gaston in the new Disney remake of Beauty and the Beast, is starring in an atmospheric new TV ad for Visit Wales, designed to promote the country’s 2017 Year of...

Posted by: Industry Updates
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Social Media

La La Land was robbed at the Oscars according to Social Media

Global media agency Carat analysed consumer sentiment around the Oscars on social media to determine the ‘audience votes’ ahead of the big announcement made on 26th February, when the underdog “Moonlight” walked away with the Best Picture...

Posted by: Industry Updates
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Inspiration

Trailblazers: Up close and personal with Nastia Cloutier

Nastia Cloutier-Ignatiev is a 19 year old portrait, fashion and beauty photographer based in Montreal. Despite her young age, she already has a roster of successful clients and an impressive Instagram following all captivated by her unique, highly...

Posted by: Kate Lewin
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Design

Rebrand Roundup: Last.fm, Alan Turing, E-Cigs, Popcorn and other stories

O Street - Last.fm O Street has given music platform and recommendation service Last.fm a new look, with the aim of making its content more distinctive and recognisable. The brand refresh comprises an image treatment inspired by sound waves, which...

Posted by: Industry Updates

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