Displaying 6949 - 6984 of 8166 results
After a short time spent without a dedicated advertising agency, Grolsch, the Dutch premium lager brand, has given its UK account to VCCP. Grolsch gave VCCP the business without a pitch, and the resulting campaign will air in 2015 to coincide with...
Posted by: Benjamin Hiorns
A startup led by former Marker Studios vice president of branded entertainment, and industry veteran, Fran Solomita; Mozaic Branding is an innovative firm, which will provide unprecedented service capabilities for brands seeking collaboration with...
Posted by: Benjamin Hiorns
There were some quite exciting moves in LA adworld yesterday. For starters, it was announced that Mark Peters has joined TBWA\Chiat\Day's LA office as creative director. Peters joins TBWA\Chiat\Day from Deutsch LA, an agency he joined in 2010 after...
Posted by: Benjamin Hiorns
In a creative role-reversal, BBDO has teamed up with NBA superstar Chris Paul to create a new TV spot which shows Paul , the LA Clippers point guard, asking his young fans for photographs; a unique twist on the modern trend of fans taking 'selfies'...
Posted by: Benjamin Hiorns
I think I've only ever met two people who never swore. One for moral and religious reasons, the other had taught herself not to, because she thought she was doing it too much. I admired them both for their self-control and adhering to something they...
Posted by: Magnus Shaw
United Airlines recently became the first airline in the US to offer its customers the ability to check in for international flights using their smartphones. Passengers can simply scan their passports and check in with their iOS or Android devices,...
Posted by: Benjamin Hiorns
After a recent heated shootout for ideas to refresh the McDonald's brand, Leo Burnett walked away with the prize, and are expected to put this idea to the test in a significant campaign later this year or early next year. Leo Burnett is already on...
Posted by: Benjamin Hiorns
Hot on the heels of Toyota's intensive social media campaign for the new Sienna Minivan, Toyota has unveiled the follow-up to its infamous “Swagger Wagon” ad, which was a viral hit back in 2010, clocking in over 12 million views. The original ad...
Posted by: Benjamin Hiorns
The Mobile Marketing Association has announced that it will be publishing a tool for brands and agencies called The Mobile Marketing Playbook, in partnership with adidas, the sporting goods giants. The playbook acts as a step-by-step, start to finish...
Posted by: Benjamin Hiorns
Coca-Cola bought its first 18% stake in Innocent in 2009. Four years later, in 2013, the soft drinks giant upped its ownership of the smoothie brand to 90%. Why was Coke so keen to spend hundreds of millions buying Innocent? We have a pretty good...
Posted by: bluemarlin
The other day, a friend asked me to proofread their covering letter for a job they were going for. And before you go all Stephen Fry on me and ask who the hell I am to proofread other people’s work when I end a sentence with a preposition,...
Posted by: Ashley Morrison
A new digital project by AKQA seeks to “Explore the stories of Levi wearers” and invite users to add their own. “Live In Levi's” is a digital experience that has been designed to “Engage and activate the expansive global...
Posted by: Benjamin Hiorns
Gwyn Jones shocked adland yesterday when it was announced he will be stepping down as CEO of Bartle Bogle Hegarty after 27 years with the agency, and 2 years after a 51% stake in the agency was acquired by the Publicis Groupe. Jones has spent his...
Posted by: Benjamin Hiorns
Advertising might be only one aspect of the great social media boom, but it's a pretty large one and it's only going to get larger. In fact, by 2017, Mintel, the leading global supplier of consumer, product and media intelligence, has predicted that...
Posted by: Benjamin Hiorns
'Solve a problem.' That's what they teach you at advertising school - and it's not a bad lesson. If one can identify, spotlight and fix a problem a consumer is enduring, then you really have a selling point. Really it's the 'What's in it for me?'...
Posted by: Magnus Shaw
It was announced yesterday that Publicis Worldwide has acquired a minority stake in Arcade, the home grown ad agency based in Singapore. The agency also has offices in Shanghai, Tokyo, Jakarta and Indonesia (the Indonesian office was opened recently...
Posted by: Benjamin Hiorns
In another new ad for the iPhone 5s, Apple has decided to remind their users that they are more powerful than they think by encouraging them to “Dream” up ways in which they could be using their smartphones in their respective jobs. The...
Posted by: Benjamin Hiorns
Alan Lafley, Procter & Gamble's chairman and CEO announced last Friday after a fiscal fourth-quarter earnings call, that the consumer products giant are planning to shed up to 100 brands to help make P&G a more efficient and streamlined company....
Posted by: Benjamin Hiorns
Boston-based furniture retailer Bernie & Phyl's has named the New York agency DeVito/Verdi as its agency of record. The award-winning agency was granted a seat at the company's table by Rob Rubin, Bernie & Phyl's president of merchandising and...
Posted by: Benjamin Hiorns
Kevin Roberts, Saatchi & Saatchi's Lancaster-born global chief executive, is to be one of the hosts at this years 'Be Inspired Business Awards', Lancashire's leading business awards ceremony. Roberts will be one of the featured hosts at the event,...
Posted by: Benjamin Hiorns
Starcom MediaVest announced last week that it is to split and launch MediaVest as a separate agency. The Publicis Group agency made the decision just a week after it was announced that Diageo, the alcoholic beverages company, decided to move their...
Posted by: Benjamin Hiorns
A new campaign will be launched by Nissan this week for their line of rugged commercial vans in conjunction with TBWA/Chiat Day, which stars American rockstar and Poison frontman, Bret Michaels. The campaign, called “Tough Love”, is...
Posted by: Benjamin Hiorns
ViralGains, the viral video marketing firm, announced yesterday that they have raised $2.8 million of what is expected to be a $3.3 million seed round of funding. They will be using these funds to grow the supply and demand sides of its business and...
Posted by: Benjamin Hiorns
DigitasLBi Chicago will be bringing in writers from Buzzfeed, the web's foremost social news and entertainment website, to help generate more effective social advertising campaigns. Writers will be brought in through the “Buzzfeed in...
Posted by: Benjamin Hiorns
Digitas LBi Chicago, the digitally-focused agency, has created a new brand identity for the Chicago Park District's “Night Out In The Parks” program. The program involves a series of events happening in the evening all over the city with...
Posted by: Benjamin Hiorns
Other than reckless and reluctant banks, what would you say is the biggest hindrance to small business, in the UK? High rents? Punitive rates? How about broadband? You would imagine the internet has been nothing but a boon to business, what with the...
Posted by: Magnus Shaw
London-based consumer goods giants Unilever has teamed up with US-based intermediary MediaLink in a formal, global digital agency review in an effort to (seemingly) completely revamp its global digital roster. Agencies who are currently on Unilever's...
Posted by: Benjamin Hiorns
M&S uploaded three new “Back to School” TV spots to its Facebook Twitter and YouTube channels yesterday, as well as an exclusive online video called “Both Getting Picked”. The ads form part of a campaign, which will focus on...
Posted by: Benjamin Hiorns
We had the chance to speak to Italian Fotolia Contributor Danilo Sanino to ask him about his signature of illustration which is extremely popular, having found the target market for his work as well as his equation for success whilst still enjoying...
Posted by: Fotolia
Today, Jaguar will launch FEEL XE, a platform created to harness the “Spirit of British creativity and innovation” using inspiring figures from the creative worlds of music, film and design. The unveiling of the FEEL XE platform coincides...
Posted by: Benjamin Hiorns
It was announced yesterday that Phil Buehler has been named as the new executive vice president/ global director of strategic planning at Porter Novelli. In this role he will be leading the public relations agency's award-winning analytical team, who...
Posted by: Benjamin Hiorns
The Ad Council, North America's largest PSA producer, announced yesterday at its 61st Annual Public Service Award Dinner, which is to be hosted by comedian and satirist Stephen Colbert, will be honouring FedEx chairman and CEO, Frederick W. Smith....
Posted by: Benjamin Hiorns
McKinney announced recently that the SPENT game they produced back in 2011 for the Urban Ministries of Durham (UMD) can now be played on smartphone and tablet devices. The game has been played more than 4 million times by over 2 million people in 218...
Posted by: Benjamin Hiorns
The CEO of Tesco, Philip Clarke, is now the ex-CEO of Tesco. He left the job last week, having failed to turn the retailer's fortunes around. Indeed, some would argue that he was actually the catalyst for the decline in the store's success. These...
Posted by: Magnus Shaw
Hello, my name is Denis Voronin, I'm 27 years old , I have a beautiful wife and two cool children, a son and a daughter. I was born and live in Russia and I think in the future and I will stay in Russia.I started working with Fotolia at the beginning...
Posted by: Fotolia
In this article certified Photoshop expert Eric Renno, aka TipSquirrel takes us through some of the functions of a free mobile app, Snapseed. Over to you Eric: Snapseed has been around for a while and many readers may remember it as a desktop...
Posted by: Fotolia