Displaying 37 - 72 of 9306 results
Last week saw the launch of Channel 4’s Diversity in Advertising Award-Winning campaign, with an emotive and powerful ad about a young girl with autism premiering during Gogglebox. Created for Vanish by Havas London, the campaign was crowned...
Posted by: Creativepool Editorial
Easter is traditionally a time for family, friends, tradition, and eggs. Lots and lots of eggs. But for advertisers, it's also an opportunity to flex their creative muscles and capture the spirit of the holiday. From chocolate bunnies to egg hunts...
Posted by: Benjamin Hiorns
What’s the first thing you notice about this image? For International Women’s Day, we’re highlighting a huge issue we’ve been tackling within the industry. There’s a rather noticeable lack of women. This article takes a...
Posted by: Uniform
Thierry Albert is a French Director and Creative Director based in Amsterdam who writes and directs music promos, advertising campaigns and documentaries for the likes of The Pet Shop Boys, Dazed, Instagram, Duke Dumont, Format B and Uber. A fan of...
Posted by: Creativepool Editorial
Are trends dying? One of the most traditionally accepted fashion trend cycle theories is that it lasts 20 years and undergoes 5 phases: Introduction Rise Peak Decline Obsolescence This 20-year cycle is still present today for macrotrends,...
Posted by: WMH&I
Loab has set the internet alight in recent months. The haunting, AI-generated woman isn’t the first piece of art created by artificial intelligence, but she might be the scariest. Supercomposite, the musician who ‘discovered’ her...
Posted by: Creativepool Editorial
It’s been the most competitive Christmas ad season ever. People want a reason to smile, and brands have pulled out all the stops to provide it with a series of feelgood festive ads. Advertising effectiveness company System1 have unveiled their...
Posted by: Creativepool Editorial
As we leave November behind at fully embrace the Christmas season, Josh Pearce, Creative Director at Dark Horses, talks us through the festive ads that stood out among the glut of so-so offerings this year. Like looking in the fridge on December...
Posted by: Creativepool Editorial
For its Christmas appeal this year, UNICEF enlisted the talents of Banjoman’s Dermot Malone to direct ‘Just A Little’, a moving campaign that takes a fresh look at the gift of giving. The spot centres on Hannah, a child struggling...
Posted by: Creativepool Editorial
As the holiday season creeps up on us once more, the country braces itself for another round of Christmas adverts, from the humorous to the heart-wrenching. But which brands have got the festive formula down and have helped cement themselves as...
Posted by: Creativepool Editorial
Holly Moore, CEO of the female founded, Manchester based full-service events agency, Make Events, launched a brand new podcast with an impressive line-up of familiar industry faces this summer. After recovering from a 5-year battle with OCD - a...
Posted by: Creativepool Editorial
“To write is human, to edit is divine.” These are the words of Stephen King, arguably one of the most successful novelists of all time and he certainly has a point. The best copy editors, after all, exist to sharpen the edges, make sense...
Posted by: Creativepool Editorial
B-Reel is a modern creative partner that believes in balancing creativity, innovation, and business understanding. Since their inception in 1999 they have shared a singular vision - to offer fully integrated solutions to the smartest and most...
Posted by: Creativepool Editorial
The video games industry is comparable to other industries, but also entirely unique. Video games can draw huge fan bases, in the same way popular football teams can. But they also offer individually unique experiences, that can take you on a...
Posted by: Creativepool Editorial
Budding entrepreneurs come from all walks of life and that includes famous actors, with many movie stars moving beyond their ‘day jobs’ and investing in their own side hustles. Just like anybody else, some brands and businesses thrive,...
Posted by: Creativepool Editorial
The world of marketing has graced us with countless unforgettable (albeit controversial) campaigns over the past decade spanning a range of industries, from fast food to male grooming and women’s health. Recently, women’s health brand...
Posted by: Creativepool Editorial
Jo Webb, Creative Director at Merkle B2B, joined the agency last year and has 20 years of experience in the advertising industry. Former Campaign magazine ‘Face to Watch’ and an award-winning copywriter, Jo has had a successful freelance...
Posted by: Creativepool Editorial
While marketing to diverse groups has always been a successful strategy for some brands in order to sell products, it’s now become a priority for all major brands who want to stay relevant. But how well do brands navigate the difficult...
Posted by: Hanover
For almost 70 years now, the Cannes Lions International Festival of Creativity has represented the high point on the creative calendar for agencies, studios and artists of all persuasions. The pandemic, however, might have been something of a...
Posted by: Benjamin Hiorns
The first work for Virgin Atlantic created by Lucky Generals launched last month introducing the the new endline “See the world differently”, which acknowledges the travel industry is entering a new era. The campaign is headlined by a...
Posted by: Creativepool Editorial
When Grey received an open brief from Pantene from 2022, the only thing they knew was that they would have to craft one of the most compelling and impactful stories ever made in support of the LGBTQ+ community this year. In the end, the agency stuck...
Posted by: Creativepool Editorial
To mark the end of Women’s History Month, we’re getting to know the illustrator, artists and graphic designer Lucie Corbasson, known professionally as Lucie Louxor. Lucie has been working as a freelance designer for just over four years...
Posted by: Creativepool Editorial
Last month, O2 launched a social first campaign to promote the Samsung Galaxy Z Flip3 foldable phone by UK agency of record, VCCP London and Girl&Bear. The campaign saw the iconic Noughties pop band, Steps, take over the famous O2 arena with a...
Posted by: Creativepool Editorial
As Christmas becomes a ghost of the past, the new year breathes down our necks with the guilt of resolution and the daunting blank page before us. My resolution is to make it in 2022 I’m not talking about fulfilling my career goals, getting...
Posted by: Tony Pipes
After the terrific display of creative prowess from the industry in 2020, 2021 could only be a further step up for advertising campaigns all over the creative & mar-comms field. With campaigns to push vaccinations and groundbreaking ideas from brands...
Posted by: Antonino Lupo
Unless you have a little kid with an interest in horseriding games, you may have not heard of Star Stable before. It was our case when we were approached by Star Stable with a much interesting story indeed. Before Star Stable arrived in 2011, no one...
Posted by: Creativepool Editorial
Among other things, the pandemic crisis was a chance to re-ignite the conversation around mental health and rejuvenate the narrative with some much beloved (albeit often understated) themes. The past two years have seen a huge range of brilliant...
Posted by: Antonino Lupo
As it appears, everybody in Australia loves Caramilk, the new golden caramel chocolate bar by Cadbury. All you need to do is ask an Aussie about it. Which is what VCCP did for the release of Caramilk in the UK. Tasked with promoting the launch of...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed, with some of the most exciting companies in the history of Creativepool. Who are these amazing people and why do they represent the 'most' in the realm of creativity? The answer is clear when looking at...
Posted by: Creativepool Editorial
The Annual 2021 winners have been announced, and not without a few pleasant surprises. One of them was the introduction of a Grand Prix, a project which was able to secure a perfect score (10/10) out of all the judges on the Advertising: TV...
Posted by: Creativepool Editorial
Group CEO Mary Keane-Dawson works with social media platforms on a daily basis, establishing business relationships with clients who are interested in excelling in the scene. And with TAKUMI being an influencer marketing agency, you would be right to...
Posted by: Creativepool Editorial
Absolute discusses the concept and work that went into creating the brilliant Reverse Selfie campaign. Dove released ‘Reverse Selfie’ and it became more apparent than ever that beauty really is in the eye of the mobile phone...
Posted by: Absolute
Even the smallest gesture can bring a smile to someone who might need it. This is the simple, yet powerful idea behind VCCP's latest ad for Cadbury, named 'Bus.' Directed by Academy director Fréderic Planchon, the spot shows a little boy...
Posted by: Creativepool Editorial
Air pollution is deadly. However, as dangerous and fatal as its effects may be, people still perceive them as distant and something that doesn't affect their daily lives. That can only lead to more problems in the near future, and it is for that...
Posted by: Creativepool Editorial
Dove has become an incredibly well-known brand for challenging the established standards of "beauty" and promoting natural beauty across all ages. With this campaign by Ogilvy, the brand reached entirely new heights. The video campaign below shows a...
Posted by: Creativepool Editorial
Penny Verbe defines herself as a "Hacienda girl through and through," a hardworking woman born and raised in a working class background, who learned the value of hard work really early on in life. There are few things that can teach you how to...
Posted by: Creativepool Editorial