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Displaying 73 - 108 of 361 results

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Industry

Behind the Idea: Christmas is this "Very" Moment

We've seen so many Christmas ads that by now we are used to all the unboxing, red-dressed gift-bearers and poignant moments that we so deeply link to Christmas. That's why Very and Grey London wanted to do something different. Something focused on...

Posted by: Creativepool Editorial
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Leaders

Do Schools Kill Creativity? In celebration of the late Sir Ken Robinson

In the short weeks between my interview with Creativepool and its subsequent publication, a man I’d often described as a hero passed away. The death of Sir Ken Robinson, eminent educationalist and academic, was slow to be picked up on by the...

Posted by: Heather Golding
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Leaders

Blood, Sweat and Loads of Hamm

Spending ten years in the wrong place can truly wear you down. But it can also help you understand what you really want, and who you really aspire to be. That was the case for Garrick Hamm, Creative Partner at Williams Murray Hamm. Though he claims...

Posted by: Creativepool Editorial
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Inspiration

Opening windows with creative director Dennis Hooftman

When it comes to inspiration, few things are as important as being able to remain open to new inputs. Creativity isn't always about doing something original. Sometimes, looking at work that has already been done can help you come up with new,...

Posted by: Creativepool Editorial
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Inspiration

The formal floral fancies of interior design manager April Sharman

Here at Creativepool, we could never be accused of staying in just one lane when it came to the creative industries. That’s why, today, we’ve chosen to shine our illustrious Member Spotlight on April Sharman, a design manager for Style Library...

Posted by: Creativepool Editorial
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Inspiration

Matt Newman's flair for flicks

Friends, huh? Sometimes they're all you need to get to the right place. The right push in the right direction, and off we go - sometimes on what can be a life-changing experience. It was the case of film editor Matt Newman, who was asked by someone...

Posted by: Creativepool Editorial
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Inspiration

The joy of unpredictability with Heather Golding from TonyG

You never know what life may have in store for you. Sometimes it's great to just go with the flow and embrace opportunities as they come. Heather Golding has founded a whole career on that. Co-founder of TonyG with, well, Tony, Heather has found...

Posted by: Creativepool Editorial
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Features

Member Spotlight: The Dreams of Ashley Gray

Ashley Gray has a dream. That we start respecting the creative industries as much as they respect and include all of us, nurturing our ambitions and making us grow as human beings. Ashley is an excellent 3D artist with his own, cryptic and somewhat...

Posted by: Creativepool Editorial
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Inspiration

The Top 10 most exciting 3D artists

The third dimension has been enticing artists for decades, but it’s only in relatively recent years that some incredibly talented creatives have been able to truly utilise the flexibility, the depth, the power and the potential of 3D artistry....

Posted by: Benjamin Hiorns
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Leaders

Why showing consumers unconditional love is the key to brand success

With research firm Savvy finding that 38% of UK shoppers intended to celebrate Valentine’s Day this year, expecting to spend around £113,000,000 on jewellery alone, the romantic event still represents a valuable opportunity to drive sales,...

Posted by: Caroline Burgess-Pike
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Features

Behind the idea: Putting the O in retro with Cassandra Brooksbank

Great Guns director Cassandra Brooksbank recently reunited with coffee design company Fellow for a myth-busting new campaign. Inspired by Fellow’s too-good-to-be-true Old Brew Grinder, this retro film references such iconic conspiracy theories...

Posted by: Creativepool Editorial
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Inspiration

All I want for Christmas is nothing: Breaking the Secret Santa curse

Christmas is wonderful and everything, but if there’s one thing about it that becomes more and more tedious as the years drag on - it’s the presents. As a child, there’s something undeniably magical about waking up at the crack of...

Posted by: Benjamin Hiorns
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Leaders

Why Coke's zero sugar Cinnamon campaign lacks fizz

Coca-Cola has built some iconic and memorable advertising campaigns over the years and has certainly spread the festive cheer in regards to Christmas. From now until the end of the year, Coca-Cola UK has reintroduced its zero sugar Cinnamon limited...

Posted by: Steve Wignall
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Leaders

All the ads of Christmas 2019 (continued...)

Following our round-up of the first wave of Christmas ads from all the big UK retailers and others such as Amazon, Macy's and Cineworld, it's time to take a look at the latest seasonal spots doing the rounds this week. Entering the fray are...

Posted by: Creativepool Editorial
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Leaders

All the ads of Christmas 2019 (so far...)

It's the start of November, which means it's time to put the kettle on, sit back and watch the barrage of Christmas ads already launched by brands this year. In the mix at this point are many of the big supermarkets with celebs such as Mariah Carey...

Posted by: Creativepool Editorial
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Leaders

The Force is female in new Cineworld Christmas campaign

Cineworld unleashes The Force in a new campaign to promote its Christmas gifting range while also looking ahead to some of this winter's biggest blockbusters. The ad begins with a spirited game of Charades during a festive family gathering on...

Posted by: Creativepool Editorial
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Leaders

Mexican short delves into Mayan underworld to remember the dead

A new short film for beer brand Victoria shows that Halloween is more than just about scary costumes and explains the culture behind Mexico’s Day of the Dead (2 November). Created by Ogilvy Mexico and MediaMonks, Xibalba tells the story of a...

Posted by: Creativepool Editorial
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Inspiration

Top 10 six-second ads of 2019 revealed

YouTube has revealed the top 10 six-second ads of 2019 as part of its annual Bumper Ads Leaderboard with food and confectionery brands stealing the show. FMCG brands including Doritos, Papa John’s and Cadbury all make a play for first place...

Posted by: Creativepool Editorial
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Inspiration

Get to know the 12 brand archetypes

Think about your favourite stories. Did you ever notice that the characters within them fall into broad categories? The hard-drinking detective fuelled by cheap liquor... The femme fatale who always has a perfect put down to hand... The naïve...

Posted by: Woven Agency
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Workshop

5 ways to gamify rewards in the workplace

A recent report published by workplace incentives and rewards provider One4all Rewards showed that the majority of UK workers would welcome a gamified approach to rewards. Reacting to the results, below, the company offers five top tips on how you...

Posted by: Creativepool Editorial
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Inspiration

Why brands are striking a chord with emotive campaigns this Christmas

This November - just like every November in recent years - the nation waited in anticipation for their favourite Christmas ad to officially usher in the beginning of the festive season. Below, Greg Clark, MD of Sheffield-based creative agency,...

Posted by: Über Agency
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Leaders

Elton John takes it away in John Lewis Christmas ad 2018

This year’s John Lewis Christmas ad has finally arrived and is led by the story of British music legend Sir Elton John who fronts the film. The Boy and His Piano opens on the singer in his living room as he begins to play his classic tune Your...

Posted by: Creativepool Editorial
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Leaders

Festive Feels: All the ads of Christmas 2018

Burberry - Close Your Eyes and Think of Christmas Vodafone - Christmas Covered Agency: Ogilvy UK Director: Gary Freedman Production: Independent Films Visa - #KeepItLocalThisChristmas Agency: Saatchi & Saatchi Director: Chris...

Posted by: Creativepool Editorial
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A Kind of Magic: Freddie Mercury through Richard Young's lens

To mark last week’s release of Bohemian Rhapsody, the cinematic tale of Freddie Mercury and Queen, we spoke to photographer Richard Young about documenting the singer’s dazzling live performances, lavish parties, and quiet, candid...

Posted by: Shutterstock
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Leaders

Ads of the Week

BBC Sounds - Listen without Limits​ This ad from BBC Creative is directed by Megaforce for the public broadcaster’s personalised music, radio and podcast app for young listeners. It features a slew of stars from the world of music and...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: BBC Bitesize, BrewDog, Scope and more

BBC Bitesize - Rufus Leonard UK public broadcaster the BBC’s online education platform BBC Bitesize has been rebranded by design agency Rufus Leonard. Those in their 30s will remember Bitesize as a series of TV programmes that first aired in...

Posted by: Creativepool Editorial
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Workshop

How Much Creativity You Should Put Into Your Writing Job

Not everyone is born with a natural knack for writing and those who know they have what it takes often find themselves at odds with what they are able to produce, versus what their employer wants. In many cases, the writer’s creative mind...

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Industry

Global Creative Calendar: August 2018

The summer brings the festival season to the creative calendar, with music in the US with Lollapalooza and Burning Man to film and VFX on the other side of the world in Melbourne and Sydney respectively. Whether you're looking for content marketing...

Posted by: The Darnell Works Agency
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Leaders

Top Hires of the Week

McCann Bristol Jade Delaney, who dressed up as the Fearless Girl statue to convince McCann Bristol to give her a work placement, has bagged a full-time job at the agency. Delaney was offered a month-long placement on the spot when she stood outside...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Little moons, sacred gins and other stories

Pearlfisher London - Little Moons Pearlfisher London has created a new brand identity and packaging for Little Moons - artisan producers of premium gelato mochi ice-cream. A new identity and packaging design were needed to unify the two ranges -...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week: The best of Fathers Day and other stories

Recipe - Birdseye Birds Eye is building on its #Solidaritea campaign, championing parenting and putting an end to “parent shaming.” The new campaign showing solidarity with parents is breaking in the run up to Father’s Day on June...

Posted by: Creativepool Editorial

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