Displaying 1 - 36 of 9391 results

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Workshop

Crowdfunding for Creative Projects: A Comprehensive Guide #MoneyMonth

There was a time, not too long ago, when crowdfunding was seen as a bit of a gimmick. Today, however, it’s a legitimate source of revenue for thousands of successful brands and for startups with a little wind already in their sails, it’s...

Posted by: Benjamin Hiorns
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Inspiration

Putting people at the heart of a campaign

The power of putting real people and their experiences at the heart of your message. The British Heart Foundation's "England 'til I died" campaign by Saatchi and Saatchi shows what you can do with an authentic story and a strong vision. A brand that...

Posted by: Rob Pratt
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Industry

Things to think on as a design graduate

Starting a career in design can be both exciting and daunting. In truth, even those of us who have been here for a long time find it tough going sometimes—things are always evolving, and new trends and tech mean that we always have to stay ahead of...

Posted by: Tony Clarkson
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Workshop

Freelance Financial Management Tips for Creatives #MoneyMonth

I've never been good with money. Since becoming a fulltime freelance creative, however, it's a skill I've been forced to acquire because accountants are expensive and "getting creative" when balancing the books means something else entirely. What...

Posted by: Benjamin Hiorns
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Inspiration

Frive aims to revolutionise how we eat #BehindTheBrand

The UK’s highest rated meal delivery subscription, Lions Prep, recently unveiled a name change to “Frive”, together with a full rebrand. Created in partnership with London creative agency Among Equals, it’s part of a mission...

Posted by: Creativepool Editorial
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Inspiration

Celebrating safety in Cannes #CannesLions2024

Sexual harassment is a shared responsibility, not the burden of those who have been harassed. Whether it’s in an office, online, at a client meeting or at an industry event such Cannes, no one should have to work in an environment that allows...

Posted by: NABS
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Leaders

#GettingToKnow Sibling Rivalry’s Bo Bishop

This week, we’re thrilled to sit down with Bo Bishop, Executive Director of Creative Strategy at Sibling Rivalry, whose approach to blending strategy with storytelling has made waves in the branding world. With a background in narrative fiction...

Posted by: Creativepool Editorial
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Workshop

Maximizing ROI with Your Creative Campaigns #MoneyMonth

As creatives, we tend to sneer at the concept of “business”, at least in public. Our work is, after all, heartfelt, honest and pure and exists to elevate ideas and mould minds. It also exists, however, to make money. Because acumen and...

Posted by: Benjamin Hiorns
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Inspiration

Danny Dyer embodies the quintessential football fan #BehindTheIdea

Paddy Power and actor Danny Dyer have teamed up to celebrate England as 'Europe's favourites' to win Euro 2024 in a new campaign by BBH London. In a playful nod to England's unique post-Brexit position, the campaign features Dyer, embodying a...

Posted by: Creativepool Editorial
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Workshop

Designed to Win: The Power of Design in Winning Pitches #MoneyMonth

Times have changed since the halcyon days of Mad Men. Many agencies are established enough that they rarely (if ever) need to go through the traditional pitching process. For smaller agencies, however, or for situations where a brand is the belle of...

Posted by: Benjamin Hiorns
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Workshop

How-To: How Businesses Can Use Video Content in Marketing

The popularity of digital video content is undeniable. Facebook, YouTube, Instagram and TikTok, all heavily video-based, are among the top social media platforms. For many young audiences, these platforms, along with a host of streaming services, are...

Posted by: Taker | Maker
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Inspiration

How one creative found her sobriety through art

In the heart of Camden, a vibrant cultural epicentre known for its eclectic mix of music, art, and subcultures, Lisa Gornick's new play, "Drawing on the Bottle," will be a standout feature in the Camden People’s Theatre 30th Anniversary: Camden...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on graphic designer and photographer Dimitar Dimitrov

How did you first get into the industry? Becoming a designer is the dream that, with a lot of work, patience and a little bit of luck, of course, I managed to make come true. Design is all around us. I've had an extremely strong desire to create...

Posted by: Creativepool Editorial
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Features

Why experiential marketing walks all over product marketing #MoneyMonth

According to Ofcom, we check our phones on average every 12-minutes and are bombarded daily with between 4,000 and 10,000 messages. Separate research shows we tap our phones 2,617 times and scroll through 362 feet of content a day. In many cases, we...

Posted by: Collider
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Inspiration

Harnessing AI for Creative Efficiency #MoneyMonth

“Time is money” is a trite and overused phrase but in so many ways it’s never been more relevant. We’ve always traditionally measured our worth by our bank balances, but time is, in many ways, the great leveller. Because...

Posted by: Benjamin Hiorns
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Inspiration

Tesco explain why it pays to be connected #BehindTheIdea

Tesco Mobile recently released the second film of the It Pays to be Connected campaign with BBH, Parent Posse. In the second film of three, Mum Flora describes what it’s like to be on a group chat with other parents, which she joined 8 years...

Posted by: Creativepool Editorial
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Inspiration

The Impact of Generative AI on the Creator Economy

Generative AI has rapidly transitioned from a buzzword to an essential tool for creatives, enhancing various stages of the creative process, from ideation through to execution. This shift is particularly evident in the creator economy, where content...

Posted by: Billion Dollar Boy
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Inspiration

Magic in the Air

I’ve always loved magic, things that seemingly disappear into thin air and come back again. As a kid watching Saturday night TV, I would be dazzled by the likes of David Nixon, Paul Daniels and Ali Bongo. They sparked my imagination and belief...

Posted by: Chris Turner
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Features

How Luxury Brands Can Stand Out in 2024 #PurposeMonth

The past two years have seen the luxury market expand exponentially, and market predictions suggest that this year will be no different. McKinsey forecasts the luxury goods market to increase by 2-4% in 2024, propelled by digital innovation,...

Posted by: Shoreditch Design Studio
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Inspiration

#MemberSpotlight on artistic storyteller Anthony Catillaz

How did you first get into the industry? I've always had a passion for art and storytelling since I was a child. I pursued formal education in illustration and concept art, which eventually led me to internships and freelance opportunities. My first...

Posted by: Creativepool Editorial
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Inspiration

What makes a remote multimedia motion agency tick? #CompanySpotlight

A creative, concept driven animation studio specialising in multimedia motion for all digital mediums, from interactive web to full commercial campaigns. Ticktockrobot is a completely remote operation with bags of potential. We caught up with...

Posted by: Creativepool Editorial
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Inspiration

Building a blueprint for the Peppa Pig theme park brand #BehindTheIdea

Something a little different today. As opposed to generating something physical, Initials CX were recently tasked we a project about the people, aligning markets and developing a brand strategy which had global buy-in. The objectives of the strategic...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotligh on graphics designer Huma Fawad

How did you first get into the industry? My journey into the creative industry was a natural evolution of my lifelong passion for art and creativity. Growing up, I always gravitated towards painting, drawing, and exploring various creative outlets....

Posted by: Creativepool Editorial

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