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Leaders

Ed Milliband makes creative promises

When it comes to politics, I personally put little stock in the personality of a party leader. Just because a person comes across as unlikeable and more than a little boring, doesn't necessarily mean they will make a poor leader or that their...

Posted by: Benjamin Hiorns
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Leaders

Saatchi & Saatchi say “Labour isn't working”

Saatchi & Saatchi has not only announced that they won't be backing the Labour Party for this year's general election, but expect the Conservatives to win. CEO Robert Senior said that, though the agency handled the advertising for Labour's campaign...

Posted by: Benjamin Hiorns
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Inspiration

When Branding, Politics & Capitalism Collide

We live in a dangerously divided world where politics, branding, and capitalism continue to collide. Fueled by social media’s immediacy, vast reach, and influence, and a society stoked by activism, we’ve never been more socially...

Posted by: Lysle Wickersham
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Leaders

Top Hires of the Week

AKQA Resh Sidhu has returned to AKQA as Creative Director. Based at the NYC studio after two years at digital and visual effects company Framestore, Resh will join the AKQA New York Leadership Team. Resh is one of the most respected names in Virtual...

Posted by: Creativepool Editorial
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Inspiration

Ad Trends 2018: An uncertain industry in a state of flux

When looking ahead, it's always important to keep one foot firmly rooted in the past, particularly when examining adland, which has been in a state of flux for years now. With agencies and brands alike shifting their allegiances towards digital with...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

CHI&Partners CHI&Partners has added three new multi-award-winners to its creative department, bringing in Howard Green and Kate Allsop from Grey London and Alice Burton from Y&R London. At Grey, Allsop was part of the team behind News UK’s...

Posted by: Creativepool Editorial
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Leaders

The UK Busts the Gender Pay Gap Wide Open

Thousands of employers will publish their gender pay gap figures for the first time from today (April 6), helping break the glass ceiling and create a more modern workforce. The UK is one of the first countries in the world to require gender pay gap...

Posted by: Creativepool Editorial
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Leaders

Design Vs Trump: Nazi Logos and Border Walls from IKEA and Katy Perry

You're all probably just as sick as hearing about Easy D (does anybody know what that really meant yet?) and his constant fear mongering, divisive hate speak and general incompetency. Historically, however, when in times of great political and...

Posted by: Benjamin Hiorns
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Leaders

Donald Trump vs Architects of America on Climate Change

More than 250 American architecture practices have signed an open letter to Donald Trump ahead of the president-elect's inauguration on Friday. A host of firms including Snøhetta, Brooks + Scarpa, Deborah Berke Partners and Lorcan O'Herlihy...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

180LA - Boost Mobile To address the fact that low-income and minority Americans typically face significantly more obstacles when it comes to casting their ballot this November, Boost Mobile, with the help from 180LA, is throwing its hat into the...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

AMV BBDO – TENA Lights by TENA This week, AMV BBDO has launched a new brand platform, campaign and character for lights by incontinence products brand TENA, who wish to underline with that they are not embarrassed about “Little leaks,” and...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Wieden+Kennedy - Chrysler American-est As a big fan of both The West Wing and independence Day, I couldn't help but be drawn to the concept of this campaign by Wieden+Kennedy Portland for Chrysler and their parent company FCA Global. “Premium...

Posted by: Benjamin Hiorns
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Leaders

The Green Party say "Take That"

Regardless of your political affiliation, you'd be hard pressed to deny that this year's political race has been a bit of a farce thus far. With so many warring (and jarring) personalities vying for public attention in a staggeringly negative media...

Posted by: Benjamin Hiorns
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Leaders

Video advertising thriving as Blinkx sees eightfold increase in profits

Blinkx has announced that its revenue has increased by 73% to $198m. Share price has been on a roller coaster following the company's failure to match analysts' early hope, however it has since more than doubled in the last year. The Blinkx report...

Posted by: Creativepool
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Inspiration

#MemberSpotlight on graphic designer Gemma Buss

How did you get into the industry? I honestly had no idea what I was going to do after university (studying a Fine Art BA), and panic email blasted pretty much every creative agency in Sussex. One agency came back to me in Brighton offering the...

Posted by: Creativepool Editorial
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Industry

The Top 10 Most Asked Questions About The Annual - Answered!

The next Annual deadline is just a few days away! To help you with your submissions we have collected answers to the 10 Most Asked Questions about The Annual. 1. How do I submit my work? It all starts on your Creativepool profile. Choose the work...

Posted by: Creativepool
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Features

Sustainable Packaging: How to Do It Right #SustainabilityMonth

How we package our goods and services is more important than you might think. The packaging, aside from serving the practical purpose of protecting the goods inside, is the first opportunity we have to get an idea of the brand. It’s an...

Posted by: Benjamin Hiorns
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Features

How Generative AI is Changing Our Industry and Our Society

Beyond the fledgling capabilities of ChatGPT, Generative AI is rewriting the rulebook. One person who knows that more than perhaps anyone else is tech influencer Bernard Marr, whose latest book, Generative AI in Practice, outlines the profound and...

Posted by: Benjamin Hiorns
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Inspiration

Designit create a comedy series for Pluralsight #BehindTheIdea

What’s the obvious answer when putting together a campaign for an online education company? Create a four-part comedy series, of course! To learn more about this bonkers but brilliant idea, we spoke to the team behind it. What was the...

Posted by: Creativepool Editorial
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Industry

How-To: Choose the Perfect SMM Manager for Your Business

In today's digital world, where market competition intensifies every minute, social media marketing is a mandatory tool for attracting and retaining customers. Especially for small and medium-sized enterprises with limited resources, effective use of...

Posted by: Taker | Maker
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Industry

How to hire a Game Designer

With the gaming industry among the biggest in the world right now, game designers have never been more highly sought after. Whether you are a major gaming studio creating AAA games or a startup with a revolutionary idea for an indie game, the...

Posted by: Creativepool Editorial
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Inspiration

Proving that Pot Noodle is “real food” that fills a hole #BehindTheIdea

Pot Noodle, the Unilever snack brand, was positioned as filling a hole and a tongue-in-cheek film that takes that a step further showing the noodles in all sorts of holes such as a pool table pocket, a bird house and a washing machine drum. It also...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on freelance animator Peter Shaw

How did you get into the industry? From watching too many cartoons as a kid, honestly! As a teenager, I saved up for a Wacom tablet and started experimenting with making my own animation in Flash and Photoshop. Later, when I studied animation at the...

Posted by: Creativepool Editorial
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Inspiration

15 Typical Content Mistakes Marketers Often Make #MarketingMonth

Content marketing has become an indispensable aspect of digital marketing strategies, offering businesses a powerful means to connect with their audience and drive engagement. However, amidst the complexities of content creation and distribution,...

Posted by: Taker | Maker
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Leaders

#GettingToKnow Sleek Events Founder Jennifer Davidson

Tell us a bit about your role! Is there a “typical” day? As a founder, there is never a typical day. My role has evolved as the business has grown over the past 10 years. I love having variety in my day, but I find most of my time is...

Posted by: Creativepool Editorial
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Inspiration

Rejecting the unconventional with Dave Anderson #MemberSpotlight

Dave Anderson is an animator, illustrator and storyboard artist born in Wales, and currently based in Barcelona, who has for over a decade has been helping even the most uptight organisation find their funny. In recent years he’s directed...

Posted by: Creativepool Editorial
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Features

The Price of Reality: Why the Royal Photo Manipulation Saga Matters

Generally speaking, the morning after the Oscars means everyone talking about the Oscars, trading opinions on the gaffes, the big musical numbers and the controversial wins. This year, however, I awoke the morning after not to hordes of messages...

Posted by: Benjamin Hiorns
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Industry

What the second rise of Trumpism could mean for creatives

As we all know, the creative industries thrive on the principles of diversity, open expression, and global collaboration. These are not principles even the most ardent supporter of former president Donald Trump would ever align him with and with the...

Posted by: Benjamin Hiorns
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Features

Diversity, Creativity, and the Assistive AI Revolution #DiversityMonth

With Artificial intelligence (AI) and its effect on the creative industries at the forefront of current debates, this article aims to take a step back to approach this complex but increasingly pertinent relationship from an angle that hasn’t...

Posted by: SphereTrax
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Features

Do Brands Still Believe in Love? #ValentinesDay

Valentine’s Day is a holiday beloved by few. For many of us, it’s little more than a cynical stopping gap between Christmas and Easter to claw at our pockets. There appears to be a disconnect, however, between how much we care about...

Posted by: Benjamin Hiorns

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