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Leaders

Cannes Lions 2016: Thursday's Top Highlights

AKQA announce Future Lions winners AKQA announced the winners of Future Lions, the official student awards at the Cannes Lions yesterday. Future Lions challenges students to come up with an idea that would not have been possible three years ago for...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2016: Wednesday's Top Highlights

Before we begin discussing the fifth day of the 2016 Cannes Lions, if you want to keep track of all the award winners, you can keep checking the “Just Announced” page on the official Cannes Lions website for all award wins as and when...

Posted by: Creativepool Editorial
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Leaders

Creative Debates: Is Brand Data Killing Creativity?

Creative Debates is a tonic to the endless one-way talks that are in abundance within our sector. The debates will tackle some of the most difficult questions and topics being faced by our industry, modelled on the old-school debate format with 2...

Posted by: Creativepool
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Leaders

Y&R prove that Britons trust the EU more than UK Government

According to new research conducted by the Brand Asset Valuator BAVlab consultancy from Y&R, Britons trust the EU more, and believe it is significantly more relevant, than their own Government. Y&R used their bespoke model to conduct a BAV Best...

Posted by: Creativepool Editorial
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Inspiration

Brand Case Study: Branding marijuana in the 21st century

In 2012 Colorado became the first state to pass laws governing the legalisation, tax and regulation of marijuana. Washington, Alaska and Oregon followed soon after, and overnight the magical herb’s image and perception in American culture was...

Posted by: Kate Lewin
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Leaders

Cannes Lions 2016 top speaking sessions to get ahead

There's lots to enjoy and soak up at the Cannes Lions festival, so much so that it can all be a little overwhelming. This is especially true when it comes to the various talks happening throughout the week. Here, we've collected a few of the more...

Posted by: Creativepool
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Leaders

Top 10 Account Wins of the Week

Things Unlimited - Aussie Bodies Things Unlimited, the social first marketing agency owned by Creston Unlimited, has picked up the UK launch of Australia’s number one Lo Carb active nutrition brand Aussie Bodies. The agency won the business...

Posted by: Creativepool Editorial
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Leaders

Jelly London and RKCR/Y&R go 'Shwopping' with M&S

Commissioned by RKCR/Y&R, Jelly London’s in-house animation team; The Kitchen, has produced a series of quirky animations to promote Marks & Spencer's latest Shwopping campaign to raise money for Oxfam. Featuring Absolutely Fabulous star, Oxfam...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From the Ministry of Sound to the Peace Corps

Spin - Ministry of Sound Spin has created a surprisingly sparse new identity for the Ministry of Sound nightclub brand, which aims to highlight the spiky, irreverent qualities of the brand, while respecting its heritage and embracing its future....

Posted by: Creativepool Editorial
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Leaders

Emoji Equality: Google pushes Unicode to reconsider emoji gender roles

Google’s recent proposal, put forward to Silicon Valley's Unicode Consortium (the body that controls and approves universal software standards for letters and other characters), wants to increase the representation of women in emoji and calls...

Posted by: Kate Lewin
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Leaders

Top 5 Ads of the Week

BBH London - Audi The very definition of subtle elegance in advertising, this new spot for the Audi R8 sports car from BBH London, is composed of little more than 60 seconds of a car spinning its wheels, but it looks absolutely flawless! Entitled...

Posted by: Benjamin Hiorns
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Leaders

The Clerkenwell Design Week Must-See Shortlist

Icon’s House of Culture at Fabric In its second year, Icon House of Culture will once again feature a curated selection of top international brands within it's extraordinarily raw surroundings. Dare...

Posted by: Creativepool
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Leaders

FCB Inferno support Get In and Go Far apprenticeship campaign

When it comes to taking that first step onto the career ladder, apprenticeships generally come a distant second to university, which is a real shame considering apprenticeships offer real world, paid working experience to young people from all...

Posted by: Creativepool Editorial
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Leaders

PearsonLloyd design smart bins for Joseph Joseph

We've already had smart fridges, smart toasters and entire smart kitchens, so it was only a matter of time before someone decided to create a smart bin. Enter the London-based design studio PearsonLloyd, who are no strangers to intelligent waste,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Saatchi & Saatchi - George & Matilda Eyecare George & Matilda Eyecare has announced the appointment of Saatchi & Saatchi as its creative agency. In a major development for the industry, George & Matilda will bring a distinct range of eye-care...

Posted by: Creativepool Editorial
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Leaders

#fansofcannes: DILL - The Restaurant

Ahead of this year’s Cannes Lions International Festival of Creativity, we've decided to share our admiration for brands that celebrate their charisma through design. Whether it’s capturing the attention of consumers or the eyes of judges,...

Posted by: Jones Knowles Ritchie
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Leaders

Layer's 3D Printed Wheelchair adapts to the needs of its users

The Layer design consultancy wants to transform the wheelchair with a new 3D-printed product that can be personally customised to fit the needs of each user. The GO Wheelchair is a collaboration between Layer and 3D-printing company Materialise, and...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Solve - V Foundation for Cancer Research Following a national agency search and competitive review, Solve has been awarded the account for The V Foundation for Cancer Research. Based in Cary, NC, The V Foundation for Cancer Research was founded in...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: FCB

Project:Nose With a 40% smaller brain area that perceives odour when compared to females, the male olfaction is less sensitive on average. Nivea Men used this insight, and the scientific fact that men generally sweat more and can't smell their own...

Posted by: Creativepool Editorial
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Inspiration

7 ways to succeed as the underdog

Three guys got lucky with a nomination for their startup; Fabrik at this year’s Webby Awards next to industry giants Squarespace and Adobe. This short guide explains how they got this far and why you should back the little guys. Help them...

Posted by: Fabrik
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Leaders

Rebrand Roundup: From Domino's to Tokyo 2020

JKR - Domino's I love me some Domino's Pizza, but have always considered their box designs to be a little on the plain side, especially when compared to competing brands. JKR obviously agree, as the consultancy has decided to go big with their...

Posted by: Benjamin Hiorns
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Leaders

#TechTuesday: Candela, Punkt, & Glass iPhones

In a week where drones have been a big feature in the news for all the wrong reasons thanks to a collision at Heathrow and a rogue concert drone at a Muse gig, I've decided to take the weekly Tech feature in a slightly different, more insightful...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

WCRS - Pride in London Pride in London has appointed WCRS to develop an integrated campaign to promote its 2016 festival, the focus of which is a central London parade on June 25. Pride in London is one of London’s biggest free events,...

Posted by: Creativepool Editorial
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Leaders

adam&eveDDB and Waitrose attach a GoPro to a cow

Waitrose is launching an innovative new brand campaign featuring live footage from its farms, in an industry first, by attaching webcams to farm animals. The campaign, created by adam&eveDDB and Manning Gottlieb OMD, uses a selection of Go Pro and Go...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Aston Villa to Oi!

Wolff Olins - Oi! Wolff Olins has launched a new brand identity for the spectacularly named South American telecoms company Oi, which is centred on a a user-generated logo that reacts to the sound of the customer’s voice. In creating the...

Posted by: Benjamin Hiorns
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Inspiration

How To Master Product Development

In this era of startups and ‘unicorns’ like Airbnb or Uber, it’s all too easy to get caught up in the allure of the ‘big idea’. While such success stories are few and far between, there’s plenty of room for smart...

Posted by: Despark
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When girls create culture, they change culture

Idris Elba is a pretty cool guy. So I’m going to kick off with a quote from the man himself, before telling you why I’m so excited about Monday 11th April. “The Britain I come from is the most successful, diverse, multicultural...

Posted by: FCB London
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Leaders

Rebrand Roundup: From Chester Storyhouse to Belgium's deSingel

True North - Chester Storyhouse True North has named and branded the Storyhouse, a new £37 million arts development in Chester, which is being designed by Bennetts Associates. The Storyhouse will be the biggest cultural space outside of London,...

Posted by: Creativepool Editorial
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Leaders

Zoo Digital start subtitling the adverts

Subtitles are a wonderful thing. A lingual bridge that means content ceases to be limited to its country of origin. Also, just think of all the wonderfully ponderous European dramas we'd have missed out on without them? Subtitles can be found in all...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: Leo Burnett

Leo Burnett Tailor Made hire Latino athletes for new Samsung campaign I'll Be There Samsung and Leo Burnett Tailor Made called on Latino athletes, symbols of perseverance the world over, to show how their devices are present even at those most...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

Hitman recreated IRL and controlled by The Chuckle Brothers The Chuckle Brothers play real-life Hitman IO Interactive's popular Hitman franchise was adapted into a big budget real-life interactive experience this week by production company Realm...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

RKCR/Y&R – Premier League The Premier League has appointed Rainey Kelly Campbell Roalfe/Y&R as its first advertising agency of record. The WPP agency will begin working on the advertising, digital and social media account immediately. RKCR/Y&R won...

Posted by: Creativepool Editorial
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Inspiration

Focal Point: Off to Glasgow with RISOTTO

It's February, it's cold and summer seems a long way away. But Gabriella and the wonderful RISOTTO Studio are injecting sunshine into otherwise grey days with bold and playful prints. Grab your sunglasses and let's soak up the colour. Tell us a bit...

Posted by: Kate Lewin

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