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Advertising

These McCann cakes visualise the gender gap in a remarkable way

I like cake. This will not come as a surprise to anyone who has ever met, or even just caught sight of my perpetually expanding stomach in recent years, but I certainly do not like social inequality, so my head doesn't know quite what to make of this...

Posted by: Benjamin Hiorns
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Features

Gender stereotyping: No smoke without fire

This month in advertising has been dominated by a cream cheese bagel-scoffing dad abandoning his baby to a conveyor belt, a pram-pushing mum and moon-walking men. The first bans the ASA has handed down since its gender stereotyping legislation came...

Posted by: Southpaw
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Impero chief urges gender pay action

The founder and director of independent creative agency Impero has urged the industry to fix its gender pay gap problem by saying there are no excuses for inequality. Michael Scantlebury said it’s all well and good for agencies to publish...

Posted by: Ryan Watson
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Advertising

Gender equality is the hot topic at Cannes this year

J Walter Thompson London has teamed up with Creative Equals to place a spotlight on the low levels of women at the top table of creativity at this year's Cannes Lion. Together, they are launching #TheFemaleFilter; a campaign which will analyse the...

Posted by: Benjamin Hiorns
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Economy

The UK Busts the Gender Pay Gap Wide Open

Thousands of employers will publish their gender pay gap figures for the first time from today (April 6), helping break the glass ceiling and create a more modern workforce. The UK is one of the first countries in the world to require gender pay gap...

Posted by: Creativepool Editorial
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Features

What a beauty salon can teach you about politics

A weekly roundup of the most important news from the advertising awards world ADC*E The Art Directors Club of Europe honored “We Are The Superhumans” for Channel 4 by 4Creative with a Creative Distinction Award. The prize was created...

Posted by: TheNextGag
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Advertising

The Partners help rewrite the code of gender equality

Global children’s charity Theirworld has launched an ambitious campaign, created by The Partners in collaboration with other WPP agencies Kantar Added Value, Kantar Futures, MEC and VML, to expose the hidden values and behavioural codes of gender...

Posted by: Creativepool Editorial
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Entertainment

Grayson Perry explores gender identity for Channel 4

Channel 4’s award-winning in-house creative agency 4Creative has produced a new four-part short-form series starting Grayson Perry, in partnership with production company Swan Films. “Born Risky: Grayson Perry” launched yesterday (November 2)...

Posted by: Creativepool Editorial
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Advertising

Free The Bid aims to break gender bias in advertising once and for all

Gender bias has, until now, been one of those issues a lot of us like to sweep under the rug, even though we all understand it's a major problem. For many, it's a lingering reminder of a bygone age of rampant misogyny and prejudice that we'd rather...

Posted by: Benjamin Hiorns
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Technology

Emoji Equality: Google pushes Unicode to reconsider emoji gender roles

Google’s recent proposal, put forward to Silicon Valley's Unicode Consortium (the body that controls and approves universal software standards for letters and other characters), wants to increase the representation of women in emoji and calls...

Posted by: Kate Lewin
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News

The creative industry is 2% away from gender equality

Creativepool’s Annual Creative Industry Report, in partnership with creative digital recruitment specialists, IC Creative & Talentedge Creative & Media, surveyed over 2,500 industry professionals. The most suprising and encouraging finding...

Posted by: Creativepool
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Design

Rebrand Roundup: From Politics to Chocolate, or both

Design Army - Harper Macaw Ahead of this year's heavily publicised and unprecedentedly divisive US presidential election, the creative gurus at Design Army are encouraging American citizens to chose their chocolate bars based on their political...

Posted by: Benjamin Hiorns
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Advertising

Former DDB execs embrace gender equality at new consultancy

Karen See, the former Chief Communications Officer for DDB Group Asia Pacific, and Sharn Bedi, the former Managing Director for DDB Remedy Asia Pacific, have teamed up to launch an executive leadership consultancy set champion gender diversity and...

Posted by: Creativepool Editorial
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Advertising

JWT and Kantar Media work to understand Gender Diversity

With traditional (and some might argue antiquated) gender roles in a state of rapid flux, it's more important than ever to understand clearly what society as a whole feels about the notion of gender equality. JWT London and media intelligence...

Posted by: Creativepool Editorial
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Features

A Right Honourable Christmas? When design meets politics

There are few things more cringe-worthy than politicians trying to be any of the following: hip, funny, down with da yoof, normal, John Travolta. I had to add number five because I'm still haunted by images of John "Two Jags" Prescott bopping away at...

Posted by: Ashley Morrison
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Trends

Emerging contemporary artists you should definitely know

Looking at the contemporary art scene is not an easy task. Especially because the cutouts, themes, platforms and diversity are the size of planet Earth. One way that I always prefer is to find something in the artwork that takes me out of the...

Posted by: Daniel Da Hora
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Design

Craft Month: Introducing... Cabeza Patata

Creative Duo Cabeza Patata (that's Potato Head in Spanish) have recently joined the Jelly Futures family just in time for Craft Month - that was handy wasn't it?! Formed by illustrator and craftswoman Katie Menzies and 3d artist and animator Abel...

Posted by: Jelly London
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Advertising

Cannes Lions 2017: Top Speaking Sessions at the Palais

Whilst it's the awards and the general glamour of Cannes that might dominate headlines, the real heart of Cannes Lions lies in the festival's celebrated speaking sessions. Championing the sharing of ideas and the betterment of the creative...

Posted by: Creativepool Editorial
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Economy

McCann reveal the truth about a divided Britain

Against a global background of increasing isolationism, uncertainty, and mistrust, Britons today demonstrate unexpected confidence in their nation and belief in the potential of foundational institutions and major brands for stability, truth, and...

Posted by: Creativepool Editorial
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Advertising

Advertising Trends of 2017 from the Industry

When discussing the trends that will take hold in advertising next year, it's important to understand what a polarising year 2016 has been. As we approach year's end, we've all no doubt grown tired of the generic “I'll be glad when this year is...

Posted by: Creativepool Editorial
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Advertising

Top 10 Ads of the Week

BETC Paris - CANAL The French TV networks CANAL+ and CANALSAT recently united their forces in order to become one giant television destination: CANAL. To celebrate this holy union, the new entity asked BETC Paris to create a spectacular commercial...

Posted by: Benjamin Hiorns
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Advertising

Agency of the Week: J. Walter Thompson

Amsterdam introduces a new identity for Spa The Rain Project J. Walter Thompson Amsterdam has created a new digital campaign for Spa mineral water, which includes an online film called “The Rain Project,” with supplemental video content...

Posted by: Creativepool Editorial
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Advice

Where's the glamour? They said there'd be glamour!

As the footer of this column will tell you, I’m a copywriter. And a blogger. I also dabble in journalism and podcasting. These are all quite enjoyable and satisfying things - at least from time-to-time - and I’m pretty lucky to do them...

Posted by: Magnus Shaw
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Features

Why creative jobs aren't always a bowl of cherries.

by Magnus Shaw. I work as a copywriter and blogger. I also do something I call consultancy - advising people on their writing, marketing or branding, really. Sometimes, I produce or present radio programmes too. These are all very enjoyable and...

Posted by: Creativepool
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Awards

Epica Awards 2019 deadline extended

The Epica Awards, the only global creative awards judged by the press - including Creativepool - has extended its deadline for entries giving you two additional weeks to submit your work. Epica honours the year’s best work in the fields of...

Posted by: Creativepool Editorial
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Features

A moment with The Visual Agency

Indigo Award had the pleasure of meeting not one, but three extraordinary talents behind The Visual Agency-a multifaceted design company that has been taking the world by storm since 2011. The faces behind the enterprise are Giacomo Bettiol as...

Posted by: Indigo Design Award
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Features

The power of sport in brand activism

Throughout history, athletes have operated in the sphere of public good. From Mohammad Ali resisting the Vietnam War draft, Billie Jean King playing the now infamous 'Battle of the Sexes' match to promote women’s equality, or Colin Kaepernick...

Posted by: Brandpie
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Inspiration

Member Spotlight: The bigger picture with Charis Tsevis

Charis Tsevis’ personality is as complex as his art. Having grown up in Athens, he’s developed a passion and appreciation for different cultures which has influenced the way he works. “I’m a dedicated scholar of gestalt...

Posted by: Creativepool Editorial
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Features

Getting to Know... ENGINE's Lisa Parfitt

Lisa Parfitt is MD of ENGINE Sport & Brand Experience, a member of the European Sponsorship Association, and was recently appointed to professional network Women in Football's board. As well as being passionate about her job, Parfitt's love of sport...

Posted by: Creativepool Editorial
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Features

Rewriting the rules of advertising

As a general rule, people don’t like rules. Especially when it’s a rule telling them not to do something. It’s our natural instinct to push the red button and rebel. Could this explain the negative reaction to the new rule against...

Posted by: Proximity London

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