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Industry

Global Creative Calendar: May 2019

You may not have heard of US-based security analyst Jim Nitterauer, but if your boss is resisting your request to participate in a business conference, he is here for you. In a 2017 Tripwire article, Mr. Nitterauer listed the most common objections...

Posted by: The Darnell Works Agency
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Leaders

Behind the Idea: How Gerard Butler hijacked Enterprise

This week, car rental firm Enterprise launched a high-octane campaign featuring Hollywood star Gerard Butler to communicate how the brand helps consumers get things done whether it be a house move or family visit. Below, Joe Stamp and Tom...

Posted by: Creativepool Editorial
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Industry

Global Creative Calendar: April 2019

Appraising this month’s slate of alluring extracurricular activities in The Darnell Works Agency global creative calendar, everyone who’s open to new experiences has much to gain. Future and current leaders from vital industry sectors...

Posted by: The Darnell Works Agency
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Leaders

Mobile World Congress 2019: A virgin's view

As someone who hasn’t set foot inside an exhibition hall since my dad took me to the London Motor Show in Earls Court in 1995, I was intrigued to see what my visit to this year’s Mobile World Congress (MWC) at the Fira de Barcelona would...

Posted by: Matt Box
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Industry

Global Creative Calendar: March 2019

This time of year, inspiration hits a feverish pace at some of the world's top hot spots. In London alone, the high-profile annual festivities include Marketing Week Live, Advertising Week Europe and Design Thinking and Innovation Week. Music and...

Posted by: The Darnell Works Agency
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Industry

Global Creative Calendar: February 2019

It's been 32 years since South By Southwest launched in Austin, Texas. March will see more than 150,000 people will convene in the city once again to redefine the cutting-edge in interactive, film, music and culture. The event will focus on trends...

Posted by: The Darnell Works Agency
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Industry

Global Creative Calendar: January 2019

In the months ahead, this Global Creative Calendar will once again open exciting new doors of possibility. Entering any one of them is sure to impact your life for the foreseeable future - and also, most likely, in far-reaching ways that you could...

Posted by: The Darnell Works Agency
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Industry

Global Creative Calendar: December 2018

While most of this year is history, I hope you are ready, willing and able to celebrate the fact that the best is yet to come. Are you focused on sharpening your skills for 2019? If so, some of the world’s most elite organisers are preparing...

Posted by: The Darnell Works Agency
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Industry

Global Creative Calendar: November 2018

Anyone who commits to lifelong learning can expect many prolific returns. Expanding one’s knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world,...

Posted by: The Darnell Works Agency
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Inspiration

Next-Gen Brand Builders You Should Know

If you spend a bit too much time sitting in back-to-back meetings, planning rollout dates, looking at demographics and campaign performance analytics you can sometimes be in danger of forgetting what ‘it’ feels like. What is it exactly?...

Posted by: Crush
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Industry

Global Creative Calendar: October 2018

Every year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health and Entertainment. The latest edition of the Creative Calendar is designed to...

Posted by: The Darnell Works Agency
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Leaders

Top Hires of the Week

Pablo Pablo continues to gather momentum with the recruitment of Harriet Knight, from Ogilvy as Head of Account Management; and Marcus Eley, from Grey as Head of Production. Tim Doust, founding Partner of FCB Inferno, will also join as Non-executive...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Great State - Aston Villa Great State has been appointed by Aston Villa to deliver a customer-first digital proposition to market, enriching fan enjoyment and participation with a modern approach to the club’s digital portfolio. The agency...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Wolves, spices, ciders, flags and other stories

SomeOne - Wolverhampton Wanderers Design studio SomeOne has developed a new brand identity for the Wolverhampton Wanderers (Wolves) football club. The new branding was created to reflect the new era of the club under the leadership of the Fosun...

Posted by: Creativepool Editorial
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Industry

Global Creative Calendar: September 2018

Three main reasons people attend events are Education, Destination and Networking. Whether your focus is advancing knowledge and skills, visiting places exotic or nearby, or making deep connections to launch your career in new directions, this...

Posted by: The Darnell Works Agency
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Leaders

Account Wins of the Week

Multiple - Shell Shell Retail and Shell Global Commercial (Lubricants) have appointed eight creative agencies to their best-in-class agency roster and appointed MediaCom to handle global media planning and buying. The successful creative agencies...

Posted by: Creativepool Editorial
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Industry

Global Creative Calendar: August 2018

The summer brings the festival season to the creative calendar, with music in the US with Lollapalooza and Burning Man to film and VFX on the other side of the world in Melbourne and Sydney respectively. Whether you're looking for content marketing...

Posted by: The Darnell Works Agency
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Leaders

#techtuesday: Harry Potter coding kits, 3D-printed guns and other stories

Creativity, code and magic with Kano’s Harry Potter Coding Kit Kano, a company best-known for its build-it-yourself computers and coding kits, has launched a new tool teaching kids and adults to code through the magical world of Harry Potter....

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Getty Images - Pride in London Getty Images, a world leader in visual communication, has been appointed as an Official Media Partner of Pride in London, which will see it capture this year’s official celebrations and set up a legacy collection...

Posted by: Creativepool Editorial
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Leaders

The art of Campari arrives in London

Many of the people stumbling out of work and into 30 degrees heat this week will more than likely be thinking of rounding off the working day with a palate-scraping Spritz. Intrinsically Italian, this classic aperitivo treat is particularly...

Posted by: Stephen ONeill
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Leaders

How brands become prophets – the rise of social prediction

A view from Chris Pearce... Charcoal, a substance once restricted to barbecues and gas mask filters, has become major food trend and is popping up in everything from chewing gum to black ice cream. A few years ago, it would have taken a major leap...

Posted by: Persuasion Communications
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Leaders

Top Hires of the Week

Somesuch Alex Lill joins the Somesuch roster worldwide for music-video and commercial representation. Alex Lill, known for his genre-defining music videos for artists such as Sampha, Joey Bada$$, Lil Yachty and Melody's Echo Chamber. His...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions on Cannes Lions 2018: Big Trends and Big Changes

The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new. The major changes Cannes Lions is instituting for 2018 are as follow:- The...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

Framestore Framestore has announced the promotion of Grant Walker and Ahmed Gharraph to Joint Heads of CG in London. The two will sit alongside Ross Burgess, Head of Animation, in the leadership of the creative studio’s highly successful...

Posted by: Creativepool Editorial
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Inspiration

The Northern Creative Revolution

Make no mistake the creative industries are thriving. The value to the UK economy exceeded £91 billion in 2016 and the sector is growing faster than any other. 1 in every 8 businesses in the UK is now defined as ‘creative’ which...

Posted by: Ross Taylor

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