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Leaders

The Prince’s Trust launches 40th Anniversary campaign

To celebrate its 40th Anniversary, The Prince’s Trust has launched a year-long campaign to reconnect with everyone who has been a part of the charity’s history. The aim of the #partofPT campaign is to galvanise The Prince’s Trust’s network of...

Posted by: Creativepool Editorial
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Leaders

Google gets creative with a Virtual Theremin in the Chrome Music Lab

Google struck digital gold with their Chrome Experiments, which showed off the cool things you can pull off with little more than a simple Web browser these days. A new collection launched yesterday, however, adds a new edge to the JavaScript hacks...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week

Ad of the Week: RKCR/Y&R – The Home Office Disrespect NoBody Iv'e always been a big fan of puppets. It probably has something to do with being raised on a steady diet of The Muppets and Fraggle Rock from an early age. Regardless, if a campaign...

Posted by: Benjamin Hiorns
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Features

Dubai Lynx: Hephzibah Pathak Interview

As a final note to accent Creativepool's constant coverage of Dubai Lynx International Festival of Creativity on its 10th birthday, we tracked down Hephzibah Pathak, Global Brand Head and member of the Ogilvy India board, to gather her thoughts on...

Posted by: Creativepool
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Leaders

So Over It: Barbie's Rebrand

These days, Barbie has come to stand for a biologically impossible body shape, vanity, narcissism and the aspiration to do nothing more than hang around all day with Ken. She’s certainly not a figure of female empowerment. In fact, it’s...

Posted by: Kate Lewin
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Leaders

How brands and agencies celebrated International Women's Day 2016

Say what you want about adland, but it's always been an incredibly progressive industry, so it's only natural that many of the industry's biggest and best agencies and brands would want to piggyback on the social media frenzy surrounding...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: J. Walter Thompson

Amsterdam introduces a new identity for Spa The Rain Project J. Walter Thompson Amsterdam has created a new digital campaign for Spa mineral water, which includes an online film called “The Rain Project,” with supplemental video content...

Posted by: Creativepool Editorial
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Leaders

MEC launch “Take Off The Tape” social campaign for Mind

Mind, the mental health charity, and media agency MEC have launched an exciting new campaign alongside a raft of celebrities and ambassadors encouraging people to open up about what is making them anxious. The social media driven campaign known as...

Posted by: Creativepool Editorial
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Features

Dubai Lynx Live: Remy Kurpershoek Interview

The Dubai Lynx International Festival of Creativity is celebrating its 10th birthday this year, and as an official partner, we're continuing to bring you interviews with some of the top creative minds at the festival. Creativepool Founder Michael...

Posted by: Creativepool
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Leaders

New campaign aims to reduce 'women as objects' in advertising

Today is International Women's Day, so it's rather appropriate to ask ourselves, as an industry, whether we are actually taking gender equality seriously. Badger & Winters say we're still part of the problem, not the solution. Badger & Winters is an...

Posted by: Magnus Shaw
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Features

Dubai Lynx Live: Dave Budge Interview

As you may have noticed by now, Creativepool's founder Michael Tomes has been rapidly interviewing industry leaders at Dubai Lynx International Festival of Creativity on their way to and from judging, speaking, and all sorts of other events, as part...

Posted by: Creativepool
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Features

Dubai Lynx Live: Christian Waitzinger Interview

Furthering our partnership with the Dubai Lynx International Festival of Creativity in its 10th year, Creativepool Founder Michael Tomes (trying on his best German accent) sat down with Sapient Nitro's Continental European ECD Christian Waitzinger...

Posted by: Creativepool
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Features

Dubai Lynx Live: Susan Credle Interview

The Dubai Lynx International Festival of Creativity is celebrating its 10th birthday this year, and as an official partner, we're bringing you interviews with some of the top creative minds at the festival. Creativepool Founder Michael Tomes had an...

Posted by: Creativepool
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Features

Dubai Lynx Live: James Murphy Interview

Our coverage of Dubai Lynx International Festival of Creativity continues. As the festival celebrates its 10th birthday, we're continuing to bring you interviews with some of the top creative minds at the festival. This morning, Creativepool Founder...

Posted by: Creativepool
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Features

Dubai Lynx Live: Anathea Ruys Interview

Continued coverage at Dubai Lynx brings Michael Tomes face-to-face with Anathea Ruys, head of FUSE APAC, Omnicom Media Group, who has been over at Lynx judging as President of the Branded Content & Entertainment Jury. "Brands and companies are being...

Posted by: Creativepool
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Features

Dubai Lynx Live: Kei Shimada Interview

The Dubai Lynx International Festival of Creativity is celebrating its 10th birthday this year, and as an official partner, we're bringing you interviews with some of the top creative minds at the festival. Creativepool Founder Michael Tomes had an...

Posted by: Creativepool
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Features

Dubai Lynx Live: Nick Eagleton Interview

As part of our partnership with the Dubai Lynx International Festival of Creativity, which is celebrating its 10th birthday this year, we're continuing to bring you interviews with some of the top creative minds at the festival. This morning,...

Posted by: Creativepool
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Features

Dubai Lynx Live: Karolina Galacz Interview

Our non-stop coverage live at Dubai Lynx saw Michael Tomes link up today with Karolina Galacz, Deputy Creative Director at Y&R Hungary. She's come a long way from home in order to judge in the festival's Promo & Activation category. "Try to be less...

Posted by: Creativepool
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Features

Dubai Lynx Live: Jeff Povlo Interview

We're continuing to bring you the best and most insightful interviews from the Dubai Lynx International Festival of Creativity, which turned 10 this year. This morning, Creativepool Founder Michael Tomes sat down with Jeff Povlo, Founder and Brand...

Posted by: Creativepool
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Features

Dubai Lynx Live: Ton Habraken Interview

As part of our partnership with the Dubai Lynx International Festival of Creativity, which is celebrating its 10th birthday this year, we're continuing to bring you interviews with some of the top creative minds at the festival. This morning,...

Posted by: Creativepool
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Leaders

TBWA help Playstation reconnect with its sporty roots in France

Despite its identity as a gaming brand, PlayStation is a brand that's always been actively involved in the world of sports, and the brand wanted to reaffirm its commitment this year by signing a three year partnership with the prestigious French...

Posted by: Creativepool Editorial
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Leaders

Big Four agencies dominate Dubai Lynx shortlists

The lion's share of the Dubai Lynx Festival of Creativity shortlists were released yesterday, with Leo Burnett, J.Walter Thompson, Impact BBDO and Memac Ogilvy leading the nominations. Leo Burnett will no doubt be attempting to repeat its double...

Posted by: Creativepool Editorial
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Leaders

The Week in Branding

SomeOne create flowery identity for Hello Student SomeOne has created the new brand identity for a student accommodation service from Empiric Student Accommodation, which aims to provide accommodation and services for student living. The consultancy...

Posted by: Benjamin Hiorns
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Features

We're Thinking We Need To Build A Better Mousetrap

Visionaries with brains of creative gold often have one thing in common: flurries of ideas but an inability to set one down and bring it to life with a focused mind. Thus begins the business of agencies and creative and producers and art directors...

Posted by: Blair Barnette Ltd
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Inspiration

Creative Cultural Calendar for 2016

It seems like every year the creative calendar gets bigger and 2016 is no different. But with more festivals than you could shake a pencil at, how do you decide what’s worth your money? We’ve taken a look at the year ahead and pulled out...

Posted by: Michelle Collier
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Leaders

Native advertising may be the future, but at what cost?

Radical moves at BBC Three and The Independent (they've both moved to on-line only platforms) is all the proof we need that UK media is furiously chasing around trying to find the new paradigm. A financially sustainable platform with a healthy,...

Posted by: Magnus Shaw
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Inspiration

Focal Point: Being brave with Believe in®

The Believe in® team love inspiring bravery in their clients. Moving them on from safe to risky concepts and delivering simple, powerful designs as a result. We're converts, and they've got us asking: What would it look like if you chose to be...

Posted by: Kate Lewin
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Features

Dubai Lynx Live: Simon Gosling Interview

In yet another coup scored thanks to our partnership with the Dubai Lynx International Festival of Creativity, which is celebrating its 10th anniversary this year, Creativepool founder Michael Tomes sat down with Simon Gosling, Creative Evangelist...

Posted by: Creativepool
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Features

Dubai Lynx Live: Bharat Thakrar Interview

Continuing our extensive coverage of the 10th annual Dubai Lynx International Festival of Creativity, Creativepool founder Michael Tomes sat down with Bharat Thakrar, CEO of WPP Scangroup, one of Africa’s leading marketing and communications...

Posted by: Creativepool
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Features

Dubai Lynx Live: Rod Findley Interview

As part of our continued coverage of the Dubai Lynx International Festival of Creativity, which is celebrating its 10th birthday this year, Creativepool founder Michael Tomes sat down with Rod Findley, Executive Creative Director at global creative...

Posted by: Creativepool
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Leaders

The Future of Designing Healthcare Brands

As we continue to see healthcare take on the lifestyle category, design has a crucial part to play in championing this shift and creating a new expression around health empowerment. Healthcare is becoming more of a lifestyle category than ever...

Posted by: ECHO
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Leaders

Canon Partners with Grey NY & Swizz Beatz to make a 'Rebel with a Cause'

In celebration of the 25th anniversary of the first EOS Rebel SLR camera, Canon, a leading provider of consumer, business-to-business, and industrial digital imaging solutions, has partnered with Grammy Award winning record producer Swizz Beatz to...

Posted by: Creativepool Editorial
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Features

Dubai Lynx Live: Victor Knaap Interview

As part of our ongoing coverage at Dubai Lynx, Michael Tomes is joined by Victor Knaap, CEO of MediaMonks, the creative digital production company. "There's no time to make mistakes." This isn't the first time we've picked the brains of the...

Posted by: Creativepool
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Features

Dubai Lynx Live: Google, Jumeirah & MediaMonks

Fresh off the stage at Dubai Lynx, Google's Ali J. Hashmi, Jumeirah's Ross McAuley and MediaMonks' Victor Knaap assemble for a jolly podcast with Creativepool's Michael Tomes. Right after their talk "Jumeirah Inside: Harnessing the Power of Consumer...

Posted by: Creativepool

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