Displaying 109 - 144 of 9269 results
RKCY/Y&R - M&S Food RKCR/Y&R is launching the latest instalment of its award-winning M&S Food campaign with an ad that showcases the “Taste Asia” range. The TV campaign, which will be supported by press, OOH and digital activity,...
Posted by: Benjamin Hiorns
McCann London - Shredded Wheat Shredded Wheat has launched a new brand platform with the message that, on a breakfast of 100% whole grain wheat, you will “Shred” life. We're talking the popular gym parlance here of course, not a...
Posted by: Benjamin Hiorns
So as we continue to tell our clients that they need to be agile to thrive, what exactly are agencies doing to build in agility into their own businesses? Is the industry keeping up or is it at risk of falling behind and becoming irrelevant to...
Posted by: Daniele Fiandaca
CP+B - Fruit of the Loom In an effort to showcase Fruit of the Loom’s new Micro-Mesh Breathable Boxer Briefs, Crispin Porter + Bogusky Boulder has brought “Josh and Donny’s Supercool Superstore for Men” to lurid life. The...
Posted by: Benjamin Hiorns
As a young buck, I was all about Roald Dahl, and of all the great author's beloved children's books, The BFG was my favourite. Dahl perfectly managed to capture that impossible middle-ground between sheer terror and war fuzziness, and this same...
Posted by: Benjamin Hiorns
London office has a very cynical and satirical response to Brexit Unless you've been living under the an actual rock for the last few days, even if you live outside of Europe, you'll undoubtedly have heard of the the current turmoil that's been...
Posted by: Creativepool Editorial
Yes, I know, this isn't a music site, but this is a topic near and dear to the hearts of many 'creative' types, myself included, because Radiohead remains perhaps one of the few modern pop groups who are unwilling to toe the line when it comes to the...
Posted by: Benjamin Hiorns
Advertising Week is the premier event for marketing, brand, advertising, and technology professionals. Boasting more that multiple events in 5 days with 200+ events including more than 180 seminars and workshops and endless opportunities to learn,...
Posted by: Advertising Week
Rufus Leonard sweep the Transform Awards Europe Rufus Leonard picked up a haul of five awards at the Transform Awards Europe last night in a ceremony that recognises and celebrates excellence and innovation in branding. The agency’s total tally...
Posted by: Creativepool Editorial
Hasan & Partners - Valio Less than a month before the death of Ian “Lemmy” Kilmister, the legendary Motörhead frontman filmed a milk commercial for Finnish dairy giant, Valio. The 40-second video is a remake of an iconic 20-year old...
Posted by: Creativepool Editorial
DDB Stockholm - Samsung I don't know about you guys, but I'm sick to the teeth of Christmas already, so this week's AOTW (which also happens to be the final one of 2015) will not feature a single, solitary Christmas spot. I promise. Kicking off...
Posted by: Benjamin Hiorns
MEC MEC has promoted Marc Pearson to the newly created role of managing director of its Performance division, Jason Dormieux, the agency’s joint CEO announced today. His promotion reflects a doubling in size of MEC Performance across both its...
Posted by: Creativepool Editorial
CreateVR and its parent company Create Advertising, took top honours at two prestigious industry awards shows last week, as the respected marketing agency earned Best In Virtual Reality, Based on a Cinematic or Television Experience for its...
Posted by: Creativepool Editorial
Today (7 May 2015) marks the commencement of the first UK general election in five years, and by necessity, it looks to be perhaps the most closely fought election battle in recent history. With 7 leaders fighting for your vote this time around, it's...
Posted by: Benjamin Hiorns
In this perpetually advancing technological age, we've developed a habit of taking things for granted, particularly when it comes to the internet. Just yesterday in fact, I recall sitting across from a frumpy young woman in a local eatery, who was...
Posted by: Benjamin Hiorns
Modern television has long been heralded as “The new cinema.” With hit dramas such as Breaking Bad, Game Of Thrones and Broadchurch redefining what is possible in the medium of long-form drama, a medium which might lack the funding of its...
Posted by: Benjamin Hiorns
The independent, London-based brand consultancy Venturethree has created a colourful new brand identity for NOW TV, the TV streaming service from Sky, marking the first rebrand since the service launched back in July 2012. The new identity features a...
Posted by: Creativepool Editorial
According to new figures recently published by the UK's Department for Culture Media & Sport (DCMS), the UK's creative sectors (which encompasses everything from film, tv and music to advertising and design) were worth £76.9 billion a year to...
Posted by: Creativepool Editorial
In a new ad for DirecTV, the American satellite TV provider and broadcaster, Rob Lowe stars as a man who is painfully awkward as he continues to give his reputation as a handsome, Hollywood heartthrob a run for its money following the already...
Posted by: Benjamin Hiorns
Friday 19th September 2014 it was announced that Simon Sherwood, the Group Chairman of Bartle Bogle Hegarty (BBH), is to retire at the end of the year. Simon Sherwood began his advertising career in 1979 as a graduate trainee at DDB. At the beginning...
Posted by: Creativepool
The latest ad from Guinness, a brand renowned for their zeitgeist defining advertisements, features instrumental post-rock group “And So I Watch You From Afar,” in a spot (below) that aims to promote the globally popular stout brewers'...
Posted by: Benjamin Hiorns
Ever since it was re-branded as the 'Creativity Conference', opening the doors for more than just advertisers, The Cannes Lions (colloquially referred to as “The Academy Awards of the advertising world) has gone from strength to strength, year...
Posted by: Benjamin Hiorns
The battle for talent between WPP and their rivals Publicis and Omnicom (who will soon be merging) continues apace as the Publicis Group's 'Razorfish' (a full service digital agency based in New York) announced they had poached WPP MediaCom's head of...
Posted by: Benjamin Hiorns
Warc, the global online advertising resource, recently announced the winners of the inaugural Warc Prize for Social Strategy. The prize is a search for social ideas (any strategy designed to generate 'earned media') that drive business results, and...
Posted by: Benjamin Hiorns
Lions Entertainment, the Festival’s two day-specialist event, kicked-off yesterday, bringing the worldwide entertainment industry together with global brands for a programme of speaker sessions, live performances, curated roundtables and...
Posted by: Creativepool Editorial
We all like to think we’re making the world a better place. At very least, we’d like to think we’re not actively making it worse. The same is true of a brand. You want your brand to be a positive influence, not only for the sake of...
Posted by: Benjamin Hiorns
GameStop is set to revolutionise the gaming controller market with the launch of CANDY CON, an innovative range of customisable controllers in vibrant colours and patterns. Global branding agency WMH&I, together with its parent company BRANDED,...
Posted by: Creativepool Editorial
In the creative industries, the terms "green" and "sustainable design" are often used interchangeably. However, there are subtle but significant differences between these two concepts it might be important to understand if you’re a brand...
Posted by: Benjamin Hiorns
Sometimes my day just feels precisely like this ‘50’s(?) game of ‘Domino - Circus’. Which is basically ‘match the pairs you idiot’. Or rather more romantically ‘ce jeu amusera les tout petits et les plus grandes.’ As the languid...
Posted by: Richard
In the giddy haze of the “I want it all and I want it now” culture of 2024, the very idea of getting excited over something tangible probably seems a little quaint. If, like me however, you’re old enough to remember the anticipation...
Posted by: Benjamin Hiorns
Snickers has kicked off its latest campaign, teaming up with football superstars Luka Modrić and Bukayo Saka. Helping football fans steer clear of embarrassing ‘own goals’, it’s a through the line campaign featuring TVC, OOH, Paid...
Posted by: Creativepool Editorial
Hallmark Luxury Care Homes, the family-owned group of 22 care homes in England and Wales, relaunches with an all-new brand positioning and identity created by The Corner London. The work sees a complete overhaul of Hallmark’s brand strategy,...
Posted by: Creativepool Editorial
ZDNET recently shared an article about exclamation points - specifically, why Apple doesn’t use them on their website. Although it’s a small detail, creative Chris Matyszczyk believes it’s significant. Matyszczyk begins by touching...
Posted by: Novagram
Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...
Posted by: Benjamin Hiorns
In the dynamic world of fashion business, selecting a fashion designer who aligns with both your brand’s requirements and the project’s needs is paramount. Whether you’re launching a new clothing line, rebranding your company image,...
Posted by: Creativepool Editorial
There will come a time in the not-too-distant future where I officially get sick of writing about AI. Thankfully, however, I’ve not quite crossed the indifference Rubicon yet. Indeed, given the pace the technology is developing, it seems...
Posted by: Benjamin Hiorns