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Leaders

Account Wins of the Week: Part 1

MXM - Bob Evans Farms Meredith Xcelerated Marketing (MXM) announced this week that it has been named digital agency of record for Bob Evans Farms after a consultant-led review. Bob Evans operates over 500 full-service restaurants across 19 states...

Posted by: Creativepool Editorial
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Leaders

Trojan app makes awkward sex fun!

With the notorious spring break in full force in America, condom manufacturers Trojan have devised an ingenious new way to get the word out about their products and keep safe sex on the minds of nation's horny young college students. With the help of...

Posted by: Creativepool Editorial
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Leaders

VCCP lend more support to Macmillan

VCCP has launched the latest spot in their brand campaign for Macmillan Cancer Support, which builds on the charity's proposition that cancer is something nobody should be facing alone. Called “Mist,” it follows the lead set by the...

Posted by: Creativepool Editorial
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Leaders

Open Table rebrand promotes “Openness”

The Californian consultancy Tomorrow Partners has created a new brand identity for the restaurant reservation service Open Table, which will be rolling out globally, and focuses more on the dining experience than the act of booking it. The rebranding...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week: Part 1

Dalziel and Pow Former Household Design creative strategy director Paul West, has been named as strategy director at Dalziel and Pow, a role in which he will champion and nurture insights and creative strategy. The announcement forms part of an...

Posted by: Creativepool Editorial
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Leaders

The Ad Council gets under our skin

A surprisingly moving new campaign from the non-profit Ad Council group has been making some big waves this week. A film shot on Valentine's Day called “Diversity & Inclusion” made its online début on Tuesday and sent the internet into floods of...

Posted by: Creativepool Editorial
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Inspiration

Behind the scenes with jelly's newest directors Mr Kaplin

We're very excited to introduce the amazingly talented Mr Kaplin to jelly's red hot directors roster. We talk inspiration, dream clients, and why animation is such a powerful storytelling tool... Mr Kaplin specialises in 3D design and animation....

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Leaders

The Week In Advertising

McVities - Sweet Friends The image of two tough-nut window cleaners going all soppy over some soft toys is undeniably amusing, and that's what we find in the latest execution of McVities 'Sweet' campaign. Clearly a lot of time and money have been...

Posted by: Magnus Shaw
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Leaders

Hires of the Week: Part 2

McCann NY McCann New York chief strategy officer Steve Zaroff, has been promoted to the additional post of managing director, effective immediately. Zaroff joined McCann as CSO in 2012 to oversee the strategic direction of the agency's clients, and...

Posted by: Creativepool Editorial
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Leaders

A window into the world of sex

There are few things in life less sexy than numbers. Even the number 69 only approximates a sexual position, and is more a cause for mild amusement than genuine arousal. This project by the creative agency Nice and Serious for the Wellcome...

Posted by: Benjamin Hiorns
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Leaders

Can VR help your mental health?

ProReal in mental health Full disclosure here; I suffer from mental illness. I have since I was 13, and it's something I have had to live with every day since. I see no reason not to divulge that information, as I personally don't believe it in any...

Posted by: Benjamin Hiorns
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Leaders

How to be nice. Yes, I'm talking to you, PALS. #hellomynameis

There's something I don't like. 'Quelle surprise!' (that's your actual French) I hear you cry. It's when people start emails off like this: Ashley. Blah blah blah. Message message message. J. Now, for all I know they might not have been frowning...

Posted by: Ashley Morrison
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Leaders

The Best 2015 Super Bowl Campaigns (PART 1)

I won't even pretend to understand American Football. To my eyes it's all a bit of a mess, like a collision between a game of Rugby and a game of Chess, without the passion of the former and the brains of the latter. The Super Bowl, however, is an...

Posted by: Benjamin Hiorns
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Leaders

Fitness First turn Blue Monday Red

Fitness First is the world's largest privately owned health club group with over 540 clubs worldwide and over 1 million members in 21 countries. In London alone there are over 40 clubs, each stocked with state-of-the art gym equipment, and staffed by...

Posted by: Creativepool Editorial
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Features

Happy 100th birthday to Ladybird books

Today, one of the great British brands is celebrating its 100th birthday: Ladybird, publishers of children's books with an instantly recognisable format and feel, and - during the Second World War - absolutely identical in terms of number of...

Posted by: Ashley Morrison
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Leaders

Social media keeps the flame of free speech alive

Nobody was prepared for the abhorrent series of events that befell the staff members of the satirical French magazine Charlie Hebdo yesterday in Paris. The vicious attack, brought on (once again) by nothing but harmless religious satire, shook the...

Posted by: Benjamin Hiorns
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Leaders

The gamers nightmare before (and after) Christmas

If you unwrapped and unboxed a brand spanking new Playstation 4 or Xbox One console on Christmas morning, only to be met with a barrage of error messages and broken dreams, you were certainly not the only one. Indeed, both Sony's Playstation Network...

Posted by: Benjamin Hiorns
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Leaders

Who needs an Enigma machine when you've got a tablet?

The GCHQ (Government Communications Headquarters), has launched an app teaching students about code breaking and encryption. The app, which was launched by the digital security organisation and was designed by students on an industrial year...

Posted by: Creativepool Editorial
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The Week In Advertising

Compare The Market: Meerkats On Safari Try as I might, I still can't bring myself to dislike the meerkats. The campaign has been running so long, it should have run out of steam, but when Alexander tells Oleg (you see, I even know their names) he's...

Posted by: Magnus Shaw
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Leaders

Someone sharpens Glasses Direct's vision

Glasses Direct, a UK retailer that sells prescription glasses online, has been working with the London-based design agency SomeOne and its digital sister agency SomeOne/Else on an “Elegant” rebrand. The idea is to make the process of...

Posted by: Creativepool Editorial
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Leaders

A Right Honourable Christmas? When design meets politics

There are few things more cringe-worthy than politicians trying to be any of the following: hip, funny, down with da yoof, normal, John Travolta. I had to add number five because I'm still haunted by images of John "Two Jags" Prescott bopping away at...

Posted by: Ashley Morrison
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Leaders

Sir Clive Sinclair reinvents gaming's past

Though many reading this will perhaps be too young to remember the days of pre-Nintendo gaming, there are those amongst us who still remember the glory days of the ZX Spectrum. The Spectrum was Sir Clive Sinclair's answer to the rapidly booming video...

Posted by: Benjamin Hiorns
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Leaders

WPP make another 'Swift' purchase

It was announced yesterday that Possible, the WPP-owned digital agency, will be acquiring the Portland, Oregon-based digital shop Swift, furthering WPP's string of recent investments in fast-growing markets and sectors such as mobile and digital....

Posted by: Creativepool Editorial
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Leaders

Sainsbury's Christmas ad: the bad taste of festive chocolate?

Ah, advent! The gateway to Christmas! Today is the day when millions of children all over the country are opening the first window on their advent calendars and devouring that first overpriced and possibly over-wrapped square of chocolate - assuming...

Posted by: Ashley Morrison
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Leaders

Ciroc celebrates success with GQ and Testino

British multinational alcoholic beverages company Diageo, which is responsible for everything from Johnnie Walker whiskey to Guinness, recently announced a partnership with GQ magazine and Peruvian fashion photographer Mario Testino in order to...

Posted by: Creativepool Editorial
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Leaders

Take an interactive journey through Middle-Earth

Google has teamed up with the Swedish design and communication agency, North Kingdom, to create a new interactive browser experience for the final film in Peter Jackson's The Hobbit trilogy; “The Battle Of The Five Armies.” The...

Posted by: Benjamin Hiorns
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Leaders

UGG go all out for Christmas

UGG Australia, the brand known for their ubiquitous sheepskin boots, hopes to “Transform the art and magic of gift-giving,” with a new festival, multi-channel campaign from M&C Saatchi LA. Dubbed, “Twinkling Lights,” the campaign seeks to...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Redscout Innovation agency Redscout recently announced it will be opening a new office in London to be run by Jason Cobbold as managing director. Cobbold joins the agency from Publicis London, where he had served as deputy managing director since...

Posted by: Creativepool Editorial
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Leaders

B&Q unleash Christmas

B&Q is adding its Christmas ad to the festive fray with a new spot from WCRS that takes a less serious and emotional route than competing campaigns from Sainsbury's and John Lewis, and aims to “Put the fun back into Christmas” with...

Posted by: Creativepool Editorial
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Leaders

Bono wants to save the world. Again.

U2 frontman and enthusiastic philanthropist, Bono, has teamed up with a host of celebrity friends and well-wishers in a film highlighting the Ebola epidemic. The film was launched on Wednesday (November 19) alongside the Ebola Response Tracker on the...

Posted by: Benjamin Hiorns
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Leaders

Spotify CEO bites back at Taylor Swift

Country darling turned stratospheric pop star Taylor Swift caused a minor uproar last week when she (or more accurately her record label) decided to pull her back catalogue from Spotify, including the new album “1989,” which is set to...

Posted by: Benjamin Hiorns
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Workshop

Blogging: what are the rules? Are there any?

by Ashley Morrison The other day, I was at a party and talking to someone who wrote for a technical magazine. Personally, I'm a generalist; unlike him, I don't have one particular area of expertise. So that means, as a freelance copywriter, I've...

Posted by: Ashley Morrison
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Leaders

Airbnb strike emotional chord celebrating the fall of the Berlin Wall

A new national US campaign from Airbnb, the website that allows users to rent out their own homes to tourists and vice versa, uses the 25th anniversary of the fall of the Berlin Wall to tell an emotionally engaging story about two men from opposite...

Posted by: Benjamin Hiorns
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Leaders

Making a new burger market with no beef

The fast food giant Burger King hasn't even officially launched in India yet, but it has already proven a huge success in the country. Burger King India's Facebook page has already racked up over 100,000 likes within only seven days of launching,...

Posted by: Benjamin Hiorns
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Leaders

Finally, the first Living Wage employer in Ad-Land

The UK branch of the Ogilvy & Mather Group recently became the first major, global advertising giant to instigate a Living Wage policy amongst its employees. Becoming a living wage employer means that a company will pay all of their employees a...

Posted by: Benjamin Hiorns
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It's Armageddon! Also known as "Facebook is down"...

by Ashley Morrison If, like me, you have moved or are thinking of moving to the country, you’re taking a perilous risk. It doesn’t matter if you’re pretty much bang on one of the main corridors into London or not (the Cambridge -...

Posted by: Ashley Morrison

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