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Inspiration

Brand Case Studies: Duolingo's language learning revolution

Duolingo has been enabling users to learn languages at the speed of their lives since 2011. Solving dead pockets of time with an addictive app and accompanying website which actively combat necessary but insufficient moments-such as waiting for an...

Posted by: Kate Lewin
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Industry

Pool Party London 2016 was something special!

On the hottest day in September since 1911 - last night, Wednesday 14th September, Creativepool’s private Pool Party London kicked off in Shoreditch with partners Creative Translation, Visualise, Jelly London, Profiles Creative, MassiveMusic...

Posted by: Creativepool
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Features

Inside The Mind of Chris Turner, Sound Designer at Jungle Studios

What does it take to be a Founder of the next best tech company? Or the Director at a top agency? A sensational appetite for learning is definitely one of them. Inside the Mind is a new series of interviews where we jump into the heads of leaders &...

Posted by: Alexandra Schott
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Leaders

Top 10 Ads of the Week

Ogilvy & Mather/DAVID - Unilever Unilever has launched a new campaign that brings together the collective power of consumers and brands to show people in how the everyday brands they love can help to make the world a better place. With consumers...

Posted by: Creativepool Editorial
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Leaders

#SquadGoals with a new Epic Dance Off for MoneySuperMarket by Mother

The “Epic Dance Off” campaign has been arguably one of the most memorable of the last few years, so a new spot is always greeted with a degree of fanfare. This time, MoneySuperMarket is knocking it up another notch by bringing strutter...

Posted by: Creativepool Editorial
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Inspiration

This Imperfect Trend will improve your self esteem

The imperfection trend has been around for a while, but we’re only just seeing its permeation into the mainstream. In the last couple of months, we’ve seen Asda embrace wonky carrots and courgettes and when Getty Images released their top...

Posted by: Amplify
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Leaders

IKEA launch experiential Dining Club where diners cook their own food

Next month, IKEA is set to open a fully immersive DIY restaurant space in the heart of Shoreditch, where you and 20 friends can take over a pre-prepared diner space to choose your own menu, cook and then host the ultimate private dinner party. The...

Posted by: Creativepool Editorial
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Industry

Pool Party London 2016 is officially announced!

Creativepool is established for hosting international events for agencies and brands, by bringing together the industry's best to hang out, share knowledge and embark advice with colleagues and friends. Pool Party London: 14 September 2016 The...

Posted by: Creativepool
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Inspiration

How to think like a startup - whatever your size

Growth hacking is having a mainstream moment. It’s a phrase, and an activity, that started in the startup world. But what is it, and why are people outside of the startup world starting to pay attention? What is growth hacking? Put simply,...

Posted by: Despark
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Inspiration

Conversation Commerce: How Uber taps into everything you see, do & use

Uber is huge. We all know it and are all probably aware on the impacts and disruptions its having in the cabbing world (Is that a term?.. it is now). Whilst researching Conversational Commerce, and the rise of how bots are linking with commercial...

Posted by: Tom Sharman
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Leaders

Top 10 Ads of the Week

TMW Unlimited - Impulse Impulse has launched a TV and online campaign for its new Why Not? fragrance starring Leanne Lim-Walker, a YouTube fashion blogger who embodies the brand's “Live Life on Impulse” personality. Impulse challenged...

Posted by: Benjamin Hiorns
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Leaders

BBH encourage Pokémon Go players to look for Missing People

A new ambient campaign created by BBH Barn, the creative placement scheme run by BBH London, seeks to take advantage of the current Pokémon Go craze in order to raise awareness for the real high risk missing people who desperately need to be...

Posted by: Creativepool Editorial
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Industry

Save The Date! Pool Party London is coming...

Creativepool is established for hosting international events for agencies and brands, by bringing together the industry's best to hang out, share knowledge and embark advice with colleagues and friends. Pool Party London: 14 September 2016 The...

Posted by: Creativepool
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Leaders

Top 10 Ads of the Week

adam&eveDDB - Temptations The Temptations cat food brand launched a new online media campaign this week encouraging cat owners to remember their feline friends. Created by adam&eveDDB, the campaign’s first digital content release features a...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

McCann London - Shredded Wheat Shredded Wheat has launched a new brand platform with the message that, on a breakfast of 100% whole grain wheat, you will “Shred” life. We're talking the popular gym parlance here of course, not a...

Posted by: Benjamin Hiorns
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Inspiration

Trailblazers: Catching up with character expert, Studio Murugiah

Studio Murugiah is an award-winning multidisciplinary creative studio based in London, specialising in illustration, art direction, typography and design. Having produced work for Disney, Marvel, Lucasfilm, Little White Lies, Scribbler and LEON, as...

Posted by: Kate Lewin
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Leaders

PIA advocates cultural cohesion and justice

The PIA Agency launched a social justice campaign today. The San Diego based agency has produced an emotional short film called "Protect the Dream," highlighting the recent and recurring acts of violence and discrimination based on race and religion....

Posted by: Creativepool Editorial
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Leaders

Stinkdigital create The Flixtape mixtape maker for Netflix

A mixtape was a classic device used by well-meaning but ultimately lazy music fans who wanted to express their own individuality through songs written by other people. The idea was simple, but it was popular for a reason, as it allowed even those...

Posted by: Benjamin Hiorns
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Leaders

Keith Lemon upgrades to Dubai in latest Carphone Warehouse campaign

I'll be honest, I never really got Keith Lemon. It's a shtick that never sat right with me, based, as it is, more on bravado than genuine wit. I will admit, however, that he is the perfect character to front an advertising campaign. That same...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: Wieden+Kennedy

Follow their passions for Booking.com To kick off its new integrated brand campaign, Booking.com has released the new “Food Lovers” TVC by Wieden+Kennedy Tokyo. The 30-second and 15-second launch TVC, “Food Lovers,” features...

Posted by: Creativepool Editorial
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Features

Making the Converse Chuck Taylor All Wah a reality

Exactly three years ago, we launched our first ever brand project for Converse, working alongside Google+, in which we challenged our members to Hack a Chuck. This was the result: The overwhelming favourite was this lovely idea by Alistair Campbell...

Posted by: Daniele Fiandaca
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Leaders

#TechTuesday: Pokémon drones, spokeless bikes & mini games consoles

The TRNDlabs Pokédrone As one of the first tech brands to jump on the back of the Pokémon Go craze, TRNDlabs has customised its miniature drone so that Pokémon Go players can access Pokémon in difficult places and avoid walking...

Posted by: Benjamin Hiorns
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Industry

Creativepool heads to Amsterdam for its first Mixer event

Creativepool is established for hosting international events for advertising, creative and digital agencies, bringing together the creative industries top bodies to hang out, share knowledge and embark advice with colleagues, friends, and generally...

Posted by: Creativepool
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Leaders

Agency of the Week: DDB

NY makes the 4th dog friendly For Americans, July 4 is all about BBQ, family, friends and, of course, national pride. Everyone in the US loves it, but their dogs probably loath it as much as our dogs loath November 5. As many dog owners know, the...

Posted by: Creativepool Editorial
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Leaders

Tatty Devine brings glorious life to the walls at Royal London Hospital

We've all undoubtedly and unfortunately had to spend some time in hospital at one point or another, and whilst the staff generally do their best to make our stays as palatable as possible, the buildings themselves are often drab and unwelcoming. To...

Posted by: Benjamin Hiorns
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Leaders

What is Pokémon GO & how to get it right now

If you're even remotely interested in the wonderful world of Pokémon (and why wouldn't you be?) then you're probably aware of the mega-hyped Pokémon Go smartphone game, which essentially uses AR technology to allow fans to catch...

Posted by: Benjamin Hiorns
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Leaders

Pride in London: Key campaigns from the celebrations

After the horror and dismay of the Orlando nightclub shootings on June 12 2016, LGBTQ communities around the world needed a show of strength and solidarity in the face of unmeritable evil. A key role in this recovery fell on London. Pride in London...

Posted by: Kate Lewin

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