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Displaying 1 - 36 of 3966 results

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Workshop

What is freelance success to you?

Whether you’re a freelance 3D artist, graphic designer, illustrator or writer - really, no matter your daily occupation, you will sooner or later be forced to measure your performance. Yes, the flexibility and freedom of freelancing are hard...

Posted by: Creativepool Editorial
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Workshop

How much should I charge as a Freelance Art Director?

A guide to Art Director rates, with tips and advice from experienced professionals in the industry In the advertising world, Art Directors are the hand of creativity. They are responsible for what commercial campaigns look like, they oversee...

Posted by: Antonino Lupo
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Workshop

How much should I charge as a Freelance Retoucher?

A guide to retouching rates, with tips and advice from experienced professionals in the industry Commercial Retouchers make the beautiful perfect. They are architects of polish, masters of design and how to present a product/campaign under the best...

Posted by: Antonino Lupo
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Workshop

The Ultimate and Comprehensive Guide to Freelance Tax

In 2015, nearly 40% of the UK’s self-employed workforce did not file their taxes by the HMRC deadline. That accounts for over 890,000 freelancers in the UK, who all faced a £100 late fee. The mere thought of taxes is often nightmare fuel...

Posted by: Antonino Lupo
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Workshop

How much should I charge as a Freelance Writer?

A guide to writing rates, with tips and advice on how to price your freelance services Writers are masters of words, weavers of stories and often incredible storytelling enthusiasts. When writing freelance and online, structure is their best friend,...

Posted by: Antonino Lupo
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Workshop

5 healthy freelance habits to keep even after the pandemic

Freelancers had an interesting year. Alongside events and production, the freelance industry was the most hit and the one that took some of the hardest blows - especially when certain governments started to ignore their needs. With the wave of...

Posted by: Antonino Lupo
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Leaders

4 marketing trends emerging during the pandemic

No sector will come out of COVID-19 unscathed. From production to freelance design, every creative in the industry has likely been forced to reinvent during the pandemic. This includes marketing. Whether it is a larger focus on upskilling and...

Posted by: Creativepool Editorial
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Workshop

3 golden rules for being a better freelance partner

Freelancers (like you) are increasingly becoming an integral part of the modern business environment. Technology and collaboration tools allow people to work from anywhere and communicate with anyone, at any time, all over the world. And online...

Posted by: OpenText Hightail
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Workshop

Going freelance? We wrote the book

Going freelance: being your own boss, working flexibly, and taking charge in an industry you love. For many creative types, successful self-employment is the dream. As companies realise the benefits of outsourcing projects, the opportunity to...

Posted by: Interactive Design Institute
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Leaders

CAA Marketing scoop new creative director from Ogilvy & Mather

CAA Marketing, the marketing division of the Creative Artists Agency (one of Hollywood's top talent agencies), has hired former Ogilvy & Mather Paris executive director and creative director Fred Levron to fill the same role at their Los Angeles...

Posted by: Benjamin Hiorns
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Leaders

General Mills hand their shopper-marketing account to 5 WPP agencies

General Mills, whose shopper-marketing was until now handled by a handful of independent shops, recently announced that it had consolidated its duties within a team of 5 WPP owned agencies. According to Brian Kittelson, company's director of shopper...

Posted by: Benjamin Hiorns
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Leaders

WPP snap up Element Marketing Group for Ogilvy CommonHealth

WPP announced yesterday that they have agreed to acquire Element Marketing Group (EMG) on behalf of Ogilvy CommonHealth Worldwide (OCHWW). EMG is a leading market access agency in the pharmaceutical and biotech industries and will rebranded as Ogilvy...

Posted by: Benjamin Hiorns
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Leaders

Toyota unveil first campaign from new multicultural marketing team

This weekend marked the debut of the first campaign created by Japanese automotive manufacturer Toyota's bespoke, multicultural marketing team, Toyota Total. The first two ads of the campaign, which is called “One Bold Choice Leads to Another"...

Posted by: Benjamin Hiorns
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Leaders

Marriott announce the launch of global content marketing studio

Following a growing trend of marketers becoming publishers, Marriott, the international hotel chain, recently announced the formation of a new global content studio dedicated to publishing, distributing and sharing digital and filmed story-driven...

Posted by: Benjamin Hiorns
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Leaders

DigitasLBi acquire Liquorice, the African digital marketing agency

DigitasLBi, the Publicis Groupe's global digital marketing and technology agency, recently acquired a new digital agency of their own in the form of South African shop Liquorice, which will form part of DigitasLBi's Middle East & Africa region under...

Posted by: Benjamin Hiorns
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Leaders

The MMA and adidas publish The Mobile Marketing Playbook

The Mobile Marketing Association has announced that it will be publishing a tool for brands and agencies called The Mobile Marketing Playbook, in partnership with adidas, the sporting goods giants. The playbook acts as a step-by-step, start to finish...

Posted by: Benjamin Hiorns
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Leaders

Moxie and Engauge Marketing unite under the Moxie banner

Digital advertising agencies Moxie and Engauge Marketing LLC announced yesterday that they intend to unite their brands under the 'Moxie' name, forming a fully integrated advertising and digital company in the process. Engauge became part of the...

Posted by: Benjamin Hiorns
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Features

Bidding for freelance work on websites. A mug's game?

For the jobbing freelance there can only be one priority. Ahead of the bookkeeping, email answering, blog updating and business card ordering - there's nothing more important than bringing in the work. And, when the industry is buoyant, it's not too...

Posted by: Magnus Shaw
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Inspiration

What do 'cargo cults' tell us about marketing psychology?

If advertising is about anything, it's about influence and persuasion. So allow me to tell you a tale which perfectly illustrates the strange and mysterious ways in which the human psyche is influenced and persuaded. This is the story of a man who...

Posted by: Magnus Shaw
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Features

Spotlight - Mike Watkins - Freelance Graphic Designer

- View Mike's Creativepool profile ‘Don't just hold out for the cool ad or design agencies - there are thousands of other companies out there that have marketing/design departments' Describe your work in one sentence. Creative pixel...

Posted by: Creativepool
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Workshop

How to... Become a Freelance Designer

by Creativepool. Most design agencies at some time or another will need to hire freelancers or contract out certain pieces of work. Sometimes [fairly often in fact] agencies will hire in freelancers to free-up the in-house design team so they can...

Posted by: Creativepool
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Workshop

Opinions - Sign here. Introducing the new freelance/client contract.

by Magnus Shaw Freelancing - it's a tough old game, eh? You don't know if you're coming or going half the time. Working in your jim-jams one day, sipping a latte in a la-di-da marketing agency the next. Occasionally you even miss "Cash In The...

Posted by: Creativepool

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