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Technology

Found Studio launch room-scale demo studio to help brands understand VR

Output Group’s creative content studio Found has unveiled their first room-scale VR demo studio in Farringdon, built to help brands better understand the potential of virtual reality and to showcase the studio’s latest project, Vanishing...

Posted by: Industry Updates
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Inspiration

Brand Case Studies: How Sonos found its voice

When Sonos opened their first retail store in New York’s SoHo this summer, it was a pioneering moment for the brand. Having dominated the wireless speaker market, eclipsing other competition easily and steadily along its 14 year journey, Sonos...

Posted by: Kate Lewin
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Design

Thames Capsule Inspired By Found Font

When you think of the things you might find in the River Thames, they’re all pretty much disgusting and a typeface isn’t one of them. But maybe you haven’t heard the remarkable story of the Doves Type font. In 1900 T.J....

Posted by: Industry Updates
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Ballin’ On A Budget: Found Art For Inspiration

Found objects can provide great sources of inspiration, from hard-nosed plug men to hairy neckties, artists and designers don’t need to look far for materials to play with. As we see funding cut, art spaces become more competitive and materials...

Posted by: Jade French
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Advice

Getting found on Creativepool

The 'Profile Search Criteria' you set up for your profile is a great way to get your Creativepool profile found and stand out from the crowd! The main purpose of the profile search criteria is to provide the website with key information which is...

Posted by: Creativepool
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Features

Cannes Lions 2019: The contenders

The Cannes Lions International Festival of Creativity is underway and tonight the first awards ceremony will take place at the Palais des Festivals where the first wave of winners will be announced. Ahead of the five awards shows taking place every...

Posted by: Industry Updates
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Advice

Top 10 tips for new designers

A year or so ago I was invited to do a talk at Shillington. I wasn't sure what to say and wanted to make sure it was actually useful, rather than just showing some pretty pictures. So, I had a think about what would've been useful to me when I first...

Posted by: Mark Richardson
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Trends

The new era of conscious consumerism

The insatiable rise of the conscious consumer has taken extraordinary effect in the world of retail. The latest edition of Raconteur, in which Matter of Form (MOF) features, states two in three of us claim to be belief-driven buyers. A social...

Posted by: Matter Of Form
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Features

Online vs offline: How valuable is going viral?

‘Going viral’ is often seen as the pinnacle of success for marketing or advertising teams, with the social significance of a brand measured in likes, mentions and re-shared posts. Recently, however, businesses have started to question...

Posted by: Creativepool
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Features

How diving for data could be the making of creativity

Big data is everywhere. Everywhere we go, companies capture our details, learn how we choose, what we purchase and when we walk away. This flood of information creates vast oceans of data, requiring behemoth computers to filter, analyse and refine it...

Posted by: ifour
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Features

From looks to leads: 3 steps on making the most of your web traffic

There are almost 1.7 billion sites on the open web, providing internet users with endless browsing options on virtually any topic. Spoilt for choice, users often find themselves searching randomly with no clear idea what they are looking for. Even...

Posted by: Industry Updates
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Spotlight: Art director Stephen ONeill gets high on type

According to Scotland-born and London-raised art director Stephen ONeill aka Type Chap, the two tips he’d give young creatives is to be witty and irreverent with their work. “Always have something in your portfolio that’s got a bit...

Posted by: Industry Updates
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Advertising

Behind the Idea: Bringing down the house for Lacoste

It’s been a busy week for French clothing brand Lacoste and its creative agency BETC Paris. As well as launching the second instalment of its Save Our Species campaign for Biological Diversity Day, it released a new ad capturing the deep...

Posted by: Industry Updates
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Inspiration

Celebrate 15 years of INSA at the D&AD Festival 2019

D&AD and Shutterstock unveiled a colourful mural at the entrance of the D&AD Festival to celebrate 15 years of influential artist INSA’s body of work. File under 'Unresolved' can be found in Ely's Yard on the exterior of the Old Truman Brewery...

Posted by: Industry Updates
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Technology

Tech talent choose the most innovative offices

The key to attracting top tech talent is having an innovative office with the latest devices and equipment, according to a new report from YouGov. British businesses need to invest in the latest tech developments in order to stay competitive and...

Posted by: Industry Updates
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Awards

Cannes Lions 2019: Essential party guide

The Cannes Lions International Festival of Creativity 2019 is less than a month away and while that may seem like plenty of time to get your calendar in order, it’ll be here before you know it. Planning your rosé sessions in the sun can...

Posted by: Creativepool
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Advice

10 reasons why branding is important

Branding is much more than a logo or a single graphic element associated with your organisation. When thinking about your brand, you really want to consider your entire customer experience… everything from your logo, website, social media...

Posted by: Progression Design
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Features

Why ecce.'s running through 5k of mud for mental health

A recent BIMA survey found that tech sector workers are five times more depressed than the general public. Of those, 13% said their daily lives are affected by headaches, anxiety attacks, sleeplessness and continual tiredness. It really is time for...

Posted by: ecce.
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Design

Mike Sharpe's top tips for 3D designers

The demand for skilled 3D designers has increased in the past few years thanks to tighter budgets and shorter delivery times. Technology now plays a significant part in cost-cutting on shoots and computer-generated work is key to delivering a project...

Posted by: Industry Updates
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Features

Reconnecting with our roots: How VR can bring us back to reality

I have always deeply revered nature. Growing up in Cornwall surrounded by the ocean on (almost) all sides has meant I’ve always been aware of the scale of the wild world outside. I am keenly aware of the beauty of nature, but never forget the...

Posted by: George P. Johnson
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Advertising

Behind the Idea: Inside Oreo's cookie kingdom for Game of Thrones

To mark the launch of the eighth and final season of Game of Thrones and a new limited-edition range of OREO cookies aligned with the series, New York-based digital agency 360i created a unique title sequence with US cable network HBO. The 50-second...

Posted by: Industry Updates
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Features

Industry Influencers: Cat Davis

gyro is the first full-service global creative B2B agency. The company employees 700 people across 21 international offices with a shared mission to create ideas that are humanly relevant. Cat Davis, chief marketing officer, is one of those...

Posted by: Industry Updates
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Features

A Conversation with... OHMME’s Louis d’Origny

You’d be forgiven for thinking that yoga is an exclusively female pursuit, judging by the amount of athleisure-clad women you’ll see in most city brunch spots on any day of the week. And yet - more and more men are realising the benefits...

Posted by: Matter Of Form
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Features

Context is key: How to create impactful ads on the right platform

We’re a nation of coffee addicts. We’re also addicted to coffee brands. This has become apparent in the FMCG sector, where well-known coffee shop brands can be seen lining supermarket shelves as they continue to exert their dominance in...

Posted by: Industry Updates
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Features

Industry Influencers: Adam Kerj

Adam Kerj is chief creative officer and MD at Accenture Interactive, Nordics. Having had a long and successful career at global agency level, he's experienced the ups and downs of doing day-to-day client work and believes it's currently the most...

Posted by: Industry Updates
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Features

BleepBleeps' Tom Evans: 4 inspiring side hustles

The industry is increasingly recognising and valuing the side hustle. Side hustles are finally gaining the recognition they deserve. People are waking up to the fact that they are a fantastic way to foster a spirit of entrepreneurialism and help...

Posted by: Industry Updates
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Features

A Conversation with… Klarna’s Dan Spencer

Klarna is transforming how we pay. The Swedish bank, founded in 2005, provides game-changing flexible payment solutions for customers and merchants allowing consumers to pay for their shopping days, weeks or even months after the purchase. With...

Posted by: Matter Of Form
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Advertising

International Women’s Day 2019: News brief

Wunderman launches Fund Female initiative Wunderman UK is launching a new initiative called Fund Female, encouraging its employees to consciously support female-owned businesses. Starting today and running for a week, staff will take up the...

Posted by: Industry Updates
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Careers

Mentor Sessions: Amy Hammond

One of the reasons why the Creative Mentor Network (CMN) was set up five years ago was to teach young people about the various roles that exist in the creative industries. Schools don’t necessarily offer information on all the ways creative...

Posted by: Industry Updates
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Advertising

Behind the Idea: When Harry's met Harry Kane

Last weekend saw the return of Tottenham and England star Harry Kane after a month out of football through injury. Scoring a goal in typical fashion, he has since made headlines by appearing in a great new campaign for Harry’s razors which...

Posted by: Industry Updates
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Design

8 designers on their Oscar movie poster remakes

Ahead of Sunday's Oscars ceremony, eight in-house designers at Shutterstock have given this year's Best Picture nominees the pop art treatment using content from the creative platform. Shutterstock runs its Oscar Pop! poster series every February...

Posted by: Industry Updates
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Technology

Vype launches new vaping tech at the top of the Gherkin

British American Tobacco (BAT)’s e-cigarette brand Vype unveiled two new products at a launch event held at the top of London's Gherkin building last night. The Vype iSwitch and Vype iSwitch Maxx devices are aimed at smokers who are yet to...

Posted by: Industry Updates
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Features

A Conversation with… The Economist’s Denise Law

More than just a newspaper, The Economist Group is a media company that challenges readers to critically examine the fundamental issues facing our planet. From its inception in 1843, The Economist continues to provide bold ideas, a global...

Posted by: Matter Of Form
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Trends

Life in the living room: Why TV still matters in 2019

- By Rhiannon Murphy, head of TV at the7stars - Television, or at least our relationship with it, has changed. Over the past 20 years we’ve gone from celebrating the launch of a fifth terrestrial channel on our TV screens in the UK to...

Posted by: Industry Updates
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Awards

Five reasons to enter Annual 2019

There’s less than a month left to enter this year’s Creativepool Annual and as 2019 gets into gear, it's time to start preparing your submissions for this year’s book. Now in it’s sixth edition, the Annual offers a collection...

Posted by: Industry Updates
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Features

10 video marketing trends for 2019

The prospects for video makers and marketers in 2019 are beginning to heat up. The film and video industry is changing rapidly, with new gear, formats, channels, and avenues for advertisements gaining momentum every day. Let’s look at the top...

Posted by: Shutterstock

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