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Leaders

The Grand Amethyst Hotel

The Dutch design studio NL Architects has proposed an incredibly ambitious, unique design for a new hotel on an island off the south coast of China called Ocean Flower island. The project, which the firm themselves describe as “Slightly...

Posted by: Creativepool Editorial
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Leaders

Everything you need to know about Windows 10

As a Mac user (I went Mac and never went back around the tail end of 2006), I honestly had very little interest in Microsoft's Windows 10 event, which took place yesterday (January 21), and I wasn't the only one. The announcement alone left people...

Posted by: Benjamin Hiorns
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Leaders

BBDO Worldwide takes the big won

BBDO Worldwide has officially been named the world's most awarded agency network across all marketing communication disciplines after topping the 2014 Directory Big Won, an annual report based on 5,138 pieces of work from 1,667 agencies around the...

Posted by: Creativepool Editorial
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Leaders

Fitness First turn Blue Monday Red

Fitness First is the world's largest privately owned health club group with over 540 clubs worldwide and over 1 million members in 21 countries. In London alone there are over 40 clubs, each stocked with state-of-the art gym equipment, and staffed by...

Posted by: Creativepool Editorial
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Leaders

Neri&Hu's unsettling home of the future

Neri&Hu, the Chinese design studio that specialises in contemporary architecture and interior design that “Challenges the accepted values of society,” has installed what it calls its vision for the “Home of the Future” at the...

Posted by: Creativepool Editorial
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Leaders

Netflix world domination plans continue apace

If you've yet to climb aboard the Netflix bandwagon then it's probably for one of three reasons:- You simply don't watch enough TV/Movies to warrant the subscription. You're using a friend or family member's account and don't see the point in...

Posted by: Benjamin Hiorns
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Leaders

Elon Musk to get Mars online

SpaceX founder and Tesla Motors bigwig Elon Musk recently revealed another of his ambitious projects; an internet connection that will link Mars with the world wide web. Musk hopes to achieve this by launching hundreds of geosynchronous...

Posted by: Creativepool Editorial
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Leaders

M&C Saatchi takes Tel Aviv

It was announced recently that the global advertising network M&C Saatchi has expanded its Middle Eastern portfolio by acquiring a majority stake in the Tel Aviv, Israel-based agency, Ben-Natan Golan. The new agency will be called simply “M&C...

Posted by: Creativepool Editorial
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Leaders

Prada and OMA create an Infinite Palace

AMO, the research branch of the Dutch design studio OMA, recently created a unique runway for the Prada Autumn/Winter menswear show that used clever design trickery to make it appear as though the catwalk stretched on into infinity. At the...

Posted by: Creativepool Editorial
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Leaders

The Honey Monster comes of age

The Honey Monster was really starting to show his age when the official Sugar Puffs mascot was benched back in 2010, but it would appear he's due a comeback in his autumn years. Having originally been created by the advertising legend John Webster...

Posted by: Benjamin Hiorns
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Leaders

Let's push the envelope to reach out and touch base

I rarely, if ever, blog about television programmes I happen to like - largely because it would be a bit off-brief if I did. This is, after all, a blog that is specifically supposed to appeal to Creativepoolers, with features, advice or opinions on...

Posted by: Ashley Morrison
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Get your spot in the 2015 Annual!

Wow, that was quick. 2014 has come and gone and what a busy year it's been. So it's that time of year, when we are now accepting submissions for The Creativepool Annual 2015! And this year it is BIGGER and BETTER. With a whole new layout, content,...

Posted by: Creativepool
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Leaders

Newcastle Brown Ale goes satirical for the Super Bowl

Though Newcastle Brown Ale, the Heineken-owned British beer brand that is surprisingly popular across the pond, lack the finances to buy a national TV ad during the 2015 Super Bowl, they have struck upon an ingenious way in which to buy regional TV...

Posted by: Creativepool Editorial
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Leaders

Google lets users design their own phones

Internet kingpins Google recently unveiled a new prototype for their modular smartphone, which will allow users to swap out components and essentially design their own phones. The phone will work in a similar manner to a desktop gaming PC, only it...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Amazon and the million dollar robot How to ride Kuratas Amazon Japan is now in the robotics business, with the gigantic robotic mech suit known as the “Kuratas,” recently uploaded to the company's technology section. Costing a svelte $1...

Posted by: Benjamin Hiorns
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Leaders

Business Roundup

BBH - Tesco In yet another big move under new CEO Dave Lewis, Tesco has replaced Wieden + Kennedy as its advertising agency of record with BBH. The appointment, which is worth £110 million, means that BBH will be severing ties with rival...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Arnold Worldwide Global creative agency Arnold Worldwide announced recently the appointment of Jim Elliott to the new role of global chief creative officer, a role under which he will drive Arnold's creative product across the network from the...

Posted by: Creativepool Editorial
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Leaders

Andy Murray makes his mark

Following in the footsteps of world number 2 tennis star Roger Federer and his ubiquitous “RF”, our very own Andy Murray now has his very own logo, which will no doubt become one of the most popular tattoos at this year's Wimbledon. The...

Posted by: Benjamin Hiorns
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Leaders

Royal Mail step through the looking glass

To celebrate the 150th anniversary of Lewis Carroll's classic children's story, Royal Mail has launched a set of Alice in Wonderland stamps from designer Jason Godfrey (of Godfrey Design fame) and illustrator Grahame Bakersmith. There are ten stamps...

Posted by: Creativepool Editorial
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Leaders

UK Creative Industries hit record high!

According to new figures recently published by the UK's Department for Culture Media & Sport (DCMS), the UK's creative sectors (which encompasses everything from film, tv and music to advertising and design) were worth £76.9 billion a year to...

Posted by: Creativepool Editorial
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Leaders

White Lodge collaborate with James Long x River Island at LFW

White Lodge, the award-winning creative direction and production house for the fashion, luxury and lifestyle industries, recently announced that Dutch director Menno Fokma has been added to their growing roster of clients and unveiled the first piece...

Posted by: Creativepool Editorial
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Leaders

BHF and Alphabetical heart a good GIF

The British Heart Foundation (BHF) recently hired the creative graphic design studio Alphabetical to design a new “Self-care” pack to help teenagers manage their heart conditions. The “Transition Pack” is aimed towards 12-19...

Posted by: Creativepool Editorial
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Leaders

Behind the scenes with the latest celebrity cat Malcolm

In its first TV campaign for Young's Seafood since winning the account last Summer, Quiet Storm has hired Shakespeare in Love and Shrek star Rupert Everett to voice a fish-obsessed cat called Malcolm. The multi-million pound campaign hopes to...

Posted by: Creativepool Editorial
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Leaders

Havas Media leads a life of luxury

Havas Media Group recently announced the global launch of it's Italy-based LuxHub, a consulting business specialising in luxury brands. The new global unit is to be headed up by current Havas Media Group Italy CEO, and luxury fashion expert, Isabelle...

Posted by: Creativepool Editorial
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Leaders

Charlie Hebdo cover unites millions against religious fascism

By now you will almost certainly have seen the front cover of today's landmark edition of Charlie Hebdo. Indeed, it might even be your Facebook profile picture by this point. But whilst the image in question might seem a little tame given the events...

Posted by: Benjamin Hiorns
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Leaders

Something extraordinary has happened...

Something extraordinary has happened to me. Not a new brand of tea bag I rather like, but something properly extraordinary. As you'll know, almost a week ago, armed men stormed the offices of the French magazine Charlie Hebdo; shooting and killing...

Posted by: Magnus Shaw
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Leaders

Top 5 Weirdest Flappy Bird Clones

Tiny Flying Drizzy - Are you a fan of chart-topping hip-hop star Drake and a fan of Flappy Birds? If so, this is the game for you. Collect Grammy Awards as Drake's disembodied head in this vaguely creepy clone that looks as if it were cobbled...

Posted by: Benjamin Hiorns
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Leaders

Could you fit a city in a suitcase?

In a stunning new animated short from Jelly London's A+C Studios for the travel management organisation Key Travel, an entire city comes to life inside a suitcase. The work, which was created with design communications agency Stream, aims to...

Posted by: Creativepool Editorial
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Leaders

Macmillan show cancer patients they're not alone

This week, Macmillan Cancer Support has launched a new brand campaign from VCCP, which builds on the charity's message that those suffering from cancer should never need to feel like they're alone. It's a sad fact, but most of us will be affected by...

Posted by: Creativepool Editorial
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Leaders

David Mitchell & John Hurt save choking babies

In a new film created by BBH, London's St John Ambulance has hired an enviable roll call of comedians and veteran actors to voice characters in an animated short that bears more than a passing resemblance to the classic Disney film, Toy Story. The...

Posted by: Creativepool Editorial
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Leaders

Get involved in Digital Shoreditch Festival, 11th - 24th May 2015

Digital Shoreditch Festival celebrates and showcases tech and its converging industries, with a programme that includes talks, workshops, screenings, open studios, meetups, exhibitions and more - all drawn from the community. Key themes from the...

Posted by: Digital Shoreditch
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Features

Happy 100th birthday to Ladybird books

Today, one of the great British brands is celebrating its 100th birthday: Ladybird, publishers of children's books with an instantly recognisable format and feel, and - during the Second World War - absolutely identical in terms of number of...

Posted by: Ashley Morrison
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Leaders

Weekend campaign roundup

The year has only just begun, and many brands and agencies are using the fresh start of 2015 to launch new campaigns. Here we'll be looking at a few of the most interesting that caught our attention over the weekend. Confused.com BRIAN the Robot is...

Posted by: Creativepool Editorial
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Leaders

Morrisons unveils Flexible new store format

Supermarket chain Morrisons is testing out a brand new bespoke store format at its branches in Surrey, Gateshead and Milton Keynes. The “Format Flex” design has been created by the M Worldwide retail brand design consultancy, with help...

Posted by: Creativepool Editorial
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Leaders

Adidas re-define the Superstar for 45th birthday

Adidas has kicked off a year-long campaign to promote its Originals line in a big way, with a star-studded spot that aims to challenge the very notion of what it means to be a superstar. The renewed marketing push (one of the largest ever for the...

Posted by: Creativepool Editorial
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Leaders

CES 2015 Roundup

Last week saw the great, the good and anyone else even remotely involved in the world of electronics descending upon the Convention Centre in Las Vegas for the 2015 International Consumer Electronics Show. I already covered a few of the more...

Posted by: Benjamin Hiorns

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