Displaying 361 - 396 of 465 results
Amazon and the million dollar robot How to ride Kuratas Amazon Japan is now in the robotics business, with the gigantic robotic mech suit known as the “Kuratas,” recently uploaded to the company's technology section. Costing a svelte $1...
Posted by: Benjamin Hiorns
WPP certainly appear to be stepping into 2015 with both feet forward! Firstly, it's been suggested that WPP might be considering a £2 billion purchase of Tesco's Dunnhumby data division. This would mark yet another major technology purchase for...
Posted by: Creativepool Editorial
Chester Zoo's “Islands” project, which will recreate the South East Asian islands of the Philippines, Bali, Sulawesi, Papua, Sumba and Sumatra, in a previously unused part of the zoo, was recently given an online presence by Code...
Posted by: Creativepool Editorial
Former Countdown host and legendary Football pundit Jeff Stelling will be teaming up with Carlsberg and its below-the-line marketing partners The Marketing Store to address the footballing nation on Boxing Day this year with a “King's...
Posted by: Benjamin Hiorns
Droga5 know it's fun to stay at the YMCA After a competitive review, the YMCA of the USA has selected Droga5 to handle its national brand positioning efforts in a new creative strategy that will launch in 2016. The agency will be charged with...
Posted by: Creativepool Editorial
Supermarket wars have been with us for as long as there have been supermarkets. But the intensity of the competition has never been so keenly felt as it is today. Tesco has had a thoroughly miserable year, which cost them one Chief Executive, a mass...
Posted by: Magnus Shaw
Football legends Sven-Göran Eriksson (former England manager and current Shanghai SIPG manager) and Mark Lawrenson (BBC football presenter and former Liverpool defender) recently starred in a new campaign for the online betting site BetVictor. In...
Posted by: Creativepool Editorial
New York architect, John Locke, has transformed a local dumpster (“Skip” in British parlance) into an inflatable art installation as part of an urban invention project dubbed, “Inflato Dumpster.” Whilst the name might be a...
Posted by: Benjamin Hiorns
This year's International Rugby Board World Rugby Conference and Exhibition (that's a mouthful) concluded with the first official unveiling of the new logo and look of the board's freshly named “World Rubgy” group. The rebranding process...
Posted by: Creativepool Editorial
The Manchester United stars Wayne Rooney, Robin van Persie and Angel di Maria have transformed into Anime characters for a new campaign. The “Hungry To Win” campaign for global marketing partner, Nissin Foods, aims to deepen the club's...
Posted by: Benjamin Hiorns
In a bid to restructure the Australian agency Executive Channel, executive chairman Bruce Fink has announced the company's new board of directors, which includes Kim Wiliams, the former boss of News Corp, who has joined the company, which specialises...
Posted by: Benjamin Hiorns
Mindshare, WPP's global media agency network, recently held a media summit with a “Planning for Agility” theme, which brought together the brightest mind's in the industry to discuss integrating paid, owned and earned channels. The...
Posted by: Benjamin Hiorns
As part of “London Poppy Day,” commuters will be hearing the voices of Arsenal manager Arsene Wenger and Chelsea captain John Terry on the London Underground today, filling in for the generic announcers. In aid of the Royal British...
Posted by: Benjamin Hiorns
CDW, the Fortune 500 technology solutions company, recently launched the latest version of their successful “People Who Get IT” campaign, debuting the new spot, featuring NBA hall of fame player Charles Barkley, last night during ESPN's Monday...
Posted by: Benjamin Hiorns
The iconic and terrifying hallway scene from Stanley Kubrick's seminal adaptation of Stephen King's horror novel “The Shining” has been spoofed in a pretty spot-on new 90-second ad for Swedish home furniture giants Ikea, just in time for...
Posted by: Benjamin Hiorns
David Beckham; retired international football hero, noted philanthropist and unofficial UK ambassador, has collaborated with filmmaker Guy Ritchie in a new ad for his Haig Club Scotch Whisky, a venture he can add to his already enviable marketing...
Posted by: Benjamin Hiorns
It was an amazing night last week at the BIMA awards. I was following @Frederiko live Tweets and my heart skipped a beat everytime there was one more win for our award's shelf. We have swept the board with five wins in total, including taking away...
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This weekend marked the debut of the first campaign created by Japanese automotive manufacturer Toyota's bespoke, multicultural marketing team, Toyota Total. The first two ads of the campaign, which is called “One Bold Choice Leads to Another"...
Posted by: Benjamin Hiorns
The interactive marketing company, FaceCake, has teamed up with the National Football League (NFL) to bring real-time Try-On to the travelling "NFL Fan Style Tour," a mobile interactive experience that offers the fans a firsthand look at this year's...
Posted by: Creativepool
Ogilvy & Mather has developed a TV spot urging Indians to get involved with the Hero Indian Super League with an official TV campaign called “C'mon India, Let's Football!” The TV spot forms the basis of an extensive, 36-day, 360 degree...
Posted by: Benjamin Hiorns
You're probably familiar with the magazine Private Eye. If not, you just need to know it's the longest running satirical publication in the UK (maybe the world), is edited by Ian Hislop from 'Have I Got News For You', and is still remarkably fresh,...
Posted by: Magnus Shaw
Papa John's, the internationally renowned pizza chain and official “Pizza Sponsor” of the NFL, has launched a new integrated advertising and social media campaign to coincide with the start of the 2014/2015 NFL season, which kicks off...
Posted by: Benjamin Hiorns
Toyo Tire & Rubber Co, the Japanese tire company, announced yesterday that they were to support AC Milan as a Premium Sponsor for the 2014-2015 Serie A, the Italian professional football league, which kicked off over the weekend. The company will...
Posted by: Benjamin Hiorns
In a new TV spot created by BBDO New York for Snickers' “You're Not You When You're Hungry” campaign, rookie Cleveland Browns quarterback Johnny Manziel (known as “Johnny Football” by fans) is transformed by sheer hunger into...
Posted by: Benjamin Hiorns
Information has been trickling in over the bank holiday weekend to suggest that Ogilvy & Mather have won the consolidated global and North American accounts for Coke Zero. The agency had already been handling the brand outside the US, but until now,...
Posted by: Benjamin Hiorns
Electronics giants Samsung recently unveiled a new digital in-store display known as “Centre Stage,” in an effort to show off its vast portfolio of appliances to customers in true-to-life size. The display, which launched yesterday at a...
Posted by: Benjamin Hiorns
Boutique Los Angeles creative agency Omelet announced recently that Shannon McGlothin has been signed as the shop's group creative director. McGlothin, who is a veteran of the industry with time spent at several prominent agencies, will be leading...
Posted by: Benjamin Hiorns
Regular readers of the Creativepool blog will know that, although I am no artist, I like nothing more than to spend several hours at an exhibition, having a good moan. True, I don't need to be in an exhibition to do that; Ed Reardon lives - he's 42...
Posted by: Ashley Morrison
Acura, the American-based luxury vehicle division of Honda, the Japanese automotive company, is stepping up marketing for its delayed 2015 TLX with the largest campaign in the brand's history. The TLX is a high-performance luxury sedan, which...
Posted by: Benjamin Hiorns
There were some quite exciting moves in LA adworld yesterday. For starters, it was announced that Mark Peters has joined TBWA\Chiat\Day's LA office as creative director. Peters joins TBWA\Chiat\Day from Deutsch LA, an agency he joined in 2010 after...
Posted by: Benjamin Hiorns
As well as losing out on their own 2014 World Cup (after a staggering 7-1 defeat to Germany on Tuesday evening) it would appear Brazil have lost something else to a European country. In this case we're referring to the iconic 'Christ the Redeemer'...
Posted by: Benjamin Hiorns
Real Madrid's superstar Welsh left-winger Gareth Bale has been scooped up by BT Sports to star in the latest campaign to promote its European football rights. The campaign is centred around an ad, created by Abbott Mead Vickers BBDO, which features...
Posted by: Benjamin Hiorns
This week I was asked to blog about the World Cup. I do not care for the World Cup. Not very much anyway. I hate those stupid flags that people stick in their car windows, reminding everyone of all the wasted excitement, hopes and dreams which the...
Posted by: Jessica Hazel
In much the same way as cinemas now use the lure of movies to sell popcorn at vast profit, so the World Cup can be seen as deploying football games as a lure to sell enormous quantities of advertising. Which is absolutely fine by me as I find...
Posted by: Magnus Shaw
It was announced yesterday that the Sport & Entertainment division of M&C Saatchi had been selected as the agency to deal with the title sponsorship of the English Football League by Sky Bet, the online gaming subsidiary of BskyB, the UK's largest...
Posted by: Benjamin Hiorns
Events like the World Cup prove that packaging is much more than protection. It’s a vessel and a vehicle for celebration. Limited edition event-orientated packaging doesn’t just ride the hype, it generates it. The brands that associate...
Posted by: bluemarlin