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Design

New COPA90 range celebrates 20 iconic moments in football

The new Premier League season is underway and while all the fresh replica kits look lovely on the players, they are more expensive than ever. The good news for today’s fashion-conscious football fan is that COPA90 has launched a nostalgic...

Posted by: Creativepool Editorial
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Design

Stackable Football Pitches proposed in London by AL_A

Stackable football pitches could be erected on disused or temporarily empty plots across London, according to Amanda Levete and her London-based studio AL_A. The concept, named “Pitch/Pitch,” aims to tackle the shortage of inner-city sports...

Posted by: Creativepool Editorial
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Entertainment

Copa90 and Ary & Joe unite for historic refugee football tournament

Copa90, the global football fans network, has united with its charity and media partners in a force of solidarity to support refugees with “The Liberté Cup,” a football tournament for refugees in the Grande-Synthe camp. Inspired by...

Posted by: Creativepool Editorial
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Design

Rebrand Roundup: Subway, London Wineries, & Football

Pentagram - Berry, Bros. & Rudd Pentagram has designed a series of 16 bottle labels for wine seller Berry, Bros. & Rudd, exploring themes of visual puns, dingbats and conundrums. One such label for Leap in the Dark shows the word “leap”...

Posted by: Creativepool Editorial
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Technology

#TechTuesday: From playful electronics to drone football

Purposefully ridiculous, playful electronics from Slovenia Technology doesn't always have to be completely serious, sometimes it can be fun too! Enter the Slovenian designer Dan Adlešič, who recently updated his collection of toy-like...

Posted by: Benjamin Hiorns
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Advertising

Football stars transformed into classic pub signs for BT Sport

I won't pretend to know a thing about Football, but I know quite a lot about pubs. I've always been adverse to the fancy wine bar or the over-priced nightclub, being more at home in a dusty hovel bearing a name such as the “Bull and Bladder” or...

Posted by: Benjamin Hiorns
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Advertising

Martial arts meet football in Jonathan Glazer's new TV spot for Canon

Jonathan Glazer, the acclaimed director of cult classic films such as Sexy Beasts and Under the Skin, has directed a new ad for Canon, which tells the story of Calcio Storico (“Historic Football”), an ancient and brutal Italian sport. Glazer, who...

Posted by: Benjamin Hiorns
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Technology

Brazilian legend helps Shell open new player powered football pitch

The unquestioned king of Brazilian football has partnered with the global energy behemoth Shell in order to help open the world's first completely player-powered community football pitch in the centre of Rio Di Janeiro's impoverished favela in an...

Posted by: Benjamin Hiorns
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News

Garena and FIFA invite football fans to “Be the One"

Southeast Asian online gaming brand Garena plan to capitalise on the football mania created by the 2014 World Cup, hyping the free EA Sports multiplayer football game, FIFA Online 3 with the help of Saatchi & Saatchi Thailand. Garena was launched in...

Posted by: Benjamin Hiorns
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Features

How to sell football boots. Nike's top four telly ads.

The year is 1988. Dan Weiden, creative director of ad agency Wieden and Kennedy is attending a meeting at his client Nike’s offices. He and a group of employees are seated around a table and the employees are explaining the Nike approach to...

Posted by: Creativepool
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Advertising

All 20 Premier League clubs feature in latest No Room for Racism film

The English Premier League has released a new video featuring all 20 clubs in the division to clarify its stance on racism and encourage supporters to report abuse. The latest phase of the No Room For Racism campaign will be visible at all Premier...

Posted by: Creativepool Editorial
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Advertising

Volkswagen inspires movie star confidence in new TV idents

Volkswagen has created a series of funny idents to promote its continued sponsorship of ITV Movies in the UK that see people in films gain unrealistic levels of confidence. The entertaining scenes include an American spy eager to show off his fluent...

Posted by: Creativepool Editorial
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Features

Why it pays to play the long game in the build-up to Black Friday

Black Friday has fast become the standout date in the UK ecommerce calendar. It may well be yet another transatlantic import to the UK retail scene, but it’s a date that consumers are looking out for and a date that ecommerce brands have very...

Posted by: Stickyeyes
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Features

The power of sport in brand activism

Throughout history, athletes have operated in the sphere of public good. From Mohammad Ali resisting the Vietnam War draft, Billie Jean King playing the now infamous 'Battle of the Sexes' match to promote women’s equality, or Colin Kaepernick...

Posted by: Brandpie
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Design

DixonBaxi ushers in new era for AC Milan with bold rebrand

European football giants AC Milan have launched a new club visual identity system, developed and designed by London-based brand agency DixonBaxi. The rebrand, which ties in with the start of the Serie A 2019/20 season marks the beginning of a brave...

Posted by: DixonBaxi
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Inspiration

Member Spotlight: The bigger picture with Charis Tsevis

Charis Tsevis’ personality is as complex as his art. Having grown up in Athens, he’s developed a passion and appreciation for different cultures which has influenced the way he works. “I’m a dedicated scholar of gestalt...

Posted by: Creativepool Editorial
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Features

Getting to Know... ENGINE's Lisa Parfitt

Lisa Parfitt is MD of ENGINE Sport & Brand Experience, a member of the European Sponsorship Association, and was recently appointed to professional network Women in Football's board. As well as being passionate about her job, Parfitt's love of sport...

Posted by: Creativepool Editorial
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Advertising

18 authentic fan photos for the NFL kick off

After a long summer away, American football is back! As the NFL gears up for another big season - its 100th - a new ad featuring real fans celebrates the fierce rivalries of the sport across the US. Inspired by this year’s Thursday Night...

Posted by: Creativepool Editorial
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Trends

5 things we learned at Gamescom 2019

The team at in-game advertising platform Bidstack spent last week in Cologne for Europe’s biggest gaming event - Gamescom. Here, its CMO, Simon Gosling, offers a comprehensive look at some of the key things they took away from this year’s...

Posted by: Creativepool Editorial
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Design

UEFA Super Cup branding bridges east and west

It’s been almost a week since Liverpool Football Club's brand received a significant boost when the team beat Premier League rivals Chelsea on penalties to lift the UEFA Super Cup. But what about the event’s own image? Having taken the...

Posted by: Creativepool Editorial
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Advertising

Paddy Power walks with Brighton Pride

'Come out to play' was the message last weekend as Irish bookmaker Paddy Power put together a team of LGBTQ players and walked alongside a larger than life inflatable dubbed The Game Changer at Pride Brighton. The case video for the stunt (below),...

Posted by: Creativepool Editorial
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Advertising

Paddy Power confirms shirt hoax, calls on brands to stop sponsorship

Paddy Power has announced that its controversial ‘sash’ sponsorship of Huddersfield Town was just a prank and revealed the actual shirt the team will wear this season. Earlier this week, the bookie unveiled a shirt featuring oversized...

Posted by: Ryan Watson
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Design

Paddy Power puts 'modern twist' on shirt sponsorships

UK bookmaker Paddy Power has unveiled the designs of its first football club shirt sponsorship - for Huddersfield Town FC - with its name presented in an oversized sash. In what the brand is calling a “modern twist” on traditional shirt...

Posted by: Creativepool Editorial
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Inspiration

Spotlight: Spot the celebrity in Pete Ellis' album of illustrations

While illustrator Pete Ellis jokes he grew up in London’s Thornton Heath long before Glastonbury headliner Stormzy arrived in the area, the rapper wouldn’t look out of place in one of Ellis’ art pieces. His portfolio is awash with...

Posted by: Creativepool Editorial
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Advertising

Buzzman shows the power of sport for Paris 2024

The Committee for the Paris 2024 Olympic and Paralympic Games has unveiled its vision for the event through a campaign created by agency Buzzman. Entitled Sport Can Change Everything, the lead film is a collective call to push limits and get...

Posted by: Creativepool Editorial

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