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Design

Stackable Football Pitches proposed in London by AL_A

Stackable football pitches could be erected on disused or temporarily empty plots across London, according to Amanda Levete and her London-based studio AL_A. The concept, named “Pitch/Pitch,” aims to tackle the shortage of inner-city sports...

Posted by: Industry Updates
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Entertainment

Copa90 and Ary & Joe unite for historic refugee football tournament

Copa90, the global football fans network, has united with its charity and media partners in a force of solidarity to support refugees with “The Liberté Cup,” a football tournament for refugees in the Grande-Synthe camp. Inspired by...

Posted by: Industry Updates
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Design

Rebrand Roundup: Subway, London Wineries, & Football

Pentagram - Berry, Bros. & Rudd Pentagram has designed a series of 16 bottle labels for wine seller Berry, Bros. & Rudd, exploring themes of visual puns, dingbats and conundrums. One such label for Leap in the Dark shows the word “leap”...

Posted by: Industry Updates
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Technology

#TechTuesday: From playful electronics to drone football

Purposefully ridiculous, playful electronics from Slovenia Technology doesn't always have to be completely serious, sometimes it can be fun too! Enter the Slovenian designer Dan Adlešič, who recently updated his collection of toy-like...

Posted by: Benjamin Hiorns
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Advertising

Football stars transformed into classic pub signs for BT Sport

I won't pretend to know a thing about Football, but I know quite a lot about pubs. I've always been adverse to the fancy wine bar or the over-priced nightclub, being more at home in a dusty hovel bearing a name such as the “Bull and Bladder” or...

Posted by: Benjamin Hiorns
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Advertising

Martial arts meet football in Jonathan Glazer's new TV spot for Canon

Jonathan Glazer, the acclaimed director of cult classic films such as Sexy Beasts and Under the Skin, has directed a new ad for Canon, which tells the story of Calcio Storico (“Historic Football”), an ancient and brutal Italian sport. Glazer, who...

Posted by: Benjamin Hiorns
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Technology

Brazilian legend helps Shell open new player powered football pitch

The unquestioned king of Brazilian football has partnered with the global energy behemoth Shell in order to help open the world's first completely player-powered community football pitch in the centre of Rio Di Janeiro's impoverished favela in an...

Posted by: Benjamin Hiorns
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News

Garena and FIFA invite football fans to “Be the One"

Southeast Asian online gaming brand Garena plan to capitalise on the football mania created by the 2014 World Cup, hyping the free EA Sports multiplayer football game, FIFA Online 3 with the help of Saatchi & Saatchi Thailand. Garena was launched in...

Posted by: Benjamin Hiorns
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Features

How to sell football boots. Nike's top four telly ads.

The year is 1988. Dan Weiden, creative director of ad agency Wieden and Kennedy is attending a meeting at his client Nike’s offices. He and a group of employees are seated around a table and the employees are explaining the Nike approach to...

Posted by: Creativepool
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Advertising

5 of the best Women's World Cup ads

The Women's World Cup kicked off in France this week where 24 teams from across the globe will battle it out over the next month for football's ultimate prize. The women's game has been slowly but steadily evolving in recent years with more TV...

Posted by: Industry Updates
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Spotlight: Art director Stephen ONeill gets high on type

According to Scotland-born and London-raised art director Stephen ONeill aka Type Chap, the two tips he’d give young creatives is to be witty and irreverent with their work. “Always have something in your portfolio that’s got a bit...

Posted by: Industry Updates
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Awards

Cannes Lions 2019: Essential party guide

The Cannes Lions International Festival of Creativity 2019 is less than a month away and while that may seem like plenty of time to get your calendar in order, it’ll be here before you know it. Planning your rosé sessions in the sun can...

Posted by: Creativepool
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Features

4 ways to amplify your brand purpose through film

After speaking at the Brand Film Festival in London recently, I decided to share my approach when using video in a campaign with a cause (capital ‘C’, or otherwise). Film can be an incredibly powerful way of amplifying your brand purpose,...

Posted by: Industry Updates
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Features

A Conversation with... OHMME’s Louis d’Origny

You’d be forgiven for thinking that yoga is an exclusively female pursuit, judging by the amount of athleisure-clad women you’ll see in most city brunch spots on any day of the week. And yet - more and more men are realising the benefits...

Posted by: Matter Of Form
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Technology

Taking VR beyond eye candy: 3 key pillars of effective storytelling

James Beveridge, MD and co-founder of creative technology company Pebble Studios, talks about how the industry can move on from using virtual reality (VR) for tech’s sake in this Connect London video. He suggests that instead of trying to...

Posted by: Industry Updates
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Advertising

Behind the Idea: When Harry's met Harry Kane

Last weekend saw the return of Tottenham and England star Harry Kane after a month out of football through injury. Scoring a goal in typical fashion, he has since made headlines by appearing in a great new campaign for Harry’s razors which...

Posted by: Industry Updates
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Advertising

Crazy new Nike ad celebrates women in sport

Nike has launched a new ad celebrating women in sport featuring and narrated by tennis star Serena Williams along with a host of other talent, through agency Wieden+Kennedy. The 90-second spot looks back on iconic moments when women were either...

Posted by: Industry Updates
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Advertising

Ryan Giggs’ brother Rhodri signs for Paddy Power

Rhodri Giggs has been unveiled as the face of Paddy Power’s new ‘loyalty’ campaign via an ad which mocks his ex-pro footballer brother Ryan and the affair which shocked the UK. In the tongue-in-cheek spot, Rhodri pokes fun at...

Posted by: Industry Updates
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Advertising

Behind the Idea: Coca-Cola x Premier League

Coca-Cola launched a campaign to mark a new strategic partnership with the Premier League last week positioning the beverage and sport as things that bring people together. Alec Mellor, marketing manager at the brand, offers insight into the...

Posted by: Industry Updates
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Advertising

Coca-Cola sends love letter to the Premier League

The director of a new ad from Coca-Cola in the UK has described it as a "love letter to the Premier League" as the drinks brand launches a new partnership with the football division. Where Everyone Plays is helmed by Stacy Wall and created through...

Posted by: Industry Updates
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Advertising

All the ads of Super Bowl 53: The food

Now that the dust has settled after the New England Patriots won a record sixth Super Bowl in Atlanta on Sunday, it’s time to judge who won brand bowl in 2019. While it wasn’t a vintage year for football on the field, the ads typically...

Posted by: Industry Updates
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Awards

Innocent 'energised' by Brand Team Annual win

Smoothie brand Innocent’s Annual Brand Team of the Year win in 2018 energised its whole creative team, according to Katie Rosen, group head of creative. The department has grown by 10 - from 8 to 18 - in her five-year tenure since she joined...

Posted by: Ryan Watson
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Careers

Culture is more important than talent, says Havas CEO

The culture at a company is more important than the talent employed, according to Chris Hirst, European and UK group CEO at Havas. The exec held a session at Creativepool's Connect London festival and shared his thoughts on what makes a great leader...

Posted by: Industry Updates
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Advertising

YouTube Music ad makes top 10 list for EMEA

YouTube has released its overall 2018 EMEA ads leaderboard, which includes a spot for its music service, YouTube Music, in at number nine on the list. The top spot is taken by German online real estate portal Immowelt, with its epic narrative...

Posted by: Industry Updates
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Features

10 video marketing trends for 2019

The prospects for video makers and marketers in 2019 are beginning to heat up. The film and video industry is changing rapidly, with new gear, formats, channels, and avenues for advertisements gaining momentum every day. Let’s look at the top...

Posted by: Shutterstock

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