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Leaders

Account Wins of the Week

One Earth Farms - Transcend3 One Earth Farms has named Transcend3 as their national advertising agency of record and strategic partner in Canada. OEF is an umbrella housing many natural and organic food brands, including Beretta Farms and Sweetpea...

Posted by: Creativepool Editorial
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Leaders

Smart Car prove that size doesn't matter

Whilst in the western world we appear to shy away from anything small and cute (tries not to make an obvious dirty joke), in the East, smaller is always better. From technology and architecture, to food and even living space, the lack of space...

Posted by: Benjamin Hiorns
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Leaders

Holiday Inn teams up with IDEO to bring in SmartTech

Holiday Inn's Express chain of affordable hotels is undergoing an exhaustive redesign. The brand has been working with IDEO and Forpeople to develop brand new interior designs for its hotels that use “Smart technology” to make guests'...

Posted by: Creativepool Editorial
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Leaders

The five briefs I don't want on my desk

Mussel meat A leading discount frozen food company is selling bags of 'mussel meat'. I may be wrong, but I suspect these are the unfortunate shellfish deemed too manky to be sold whole, and are therefore mushed up and flogged in a heaving mass. Good...

Posted by: Magnus Shaw
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Leaders

The Week In Advertising

McVities - Sweet Friends The image of two tough-nut window cleaners going all soppy over some soft toys is undeniably amusing, and that's what we find in the latest execution of McVities 'Sweet' campaign. Clearly a lot of time and money have been...

Posted by: Magnus Shaw
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Leaders

When reality TV meets recruitment

I don't know about you, but I'm getting a bit bored of reality TV shows. If we're not biting our fingernails during Masterchef just because the soufflé hasn't risen and Mr Big Food Critic is poking at it disapprovingly, then we're waiting for...

Posted by: Ashley Morrison
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Leaders

Business Roundup

Royal Caribbean Norwegian cruise line brand Royal Caribbean International is thought to be reviewing its global creative agency business, with a decision expected to arrive by May. JWT, the incumbent agency, is expected to defend their title in the...

Posted by: Creativepool Editorial
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Leaders

The Week In Advertising

Jackpot Joy - Bus Stop There's so much to baffle me here (which leads me to suspect these people are not really addressing me). Does Barbara Windsor really need money so badly that she's forced to appear in online bingo ads? Can't Eastenders give...

Posted by: Magnus Shaw
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Leaders

Does two mouths mean twice the flavour?

VCCP recently unveiled a new international campaign promoting the 13th annual International Summit of Gastronomy, Madrid Fusión food festival. The festival, which is the largest of its kind in the world, was held earlier this month in the Spanish...

Posted by: Creativepool Editorial
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Leaders

BBH say you can win 50 years of KFC

Finger licking fast-food chicken brand KFC is celebrating 50 years in the UK with a series of campaigns created by BBH London. The work will span the whole year, beginning with the multichannel “Families” campaign that launches today....

Posted by: Creativepool Editorial
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Leaders

The Best 2015 Super Bowl Campaigns (PART 1)

I won't even pretend to understand American Football. To my eyes it's all a bit of a mess, like a collision between a game of Rugby and a game of Chess, without the passion of the former and the brains of the latter. The Super Bowl, however, is an...

Posted by: Benjamin Hiorns
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Leaders

Spot the voice with Freeview's Freddy

Comedy might be an incredibly subjective art form, but it's also a very effective one, especially when it comes to advertising. One form of comedy that has always left me cold, however, is the hidden-camera/reality TV setup, which invariably casts an...

Posted by: Benjamin Hiorns
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Leaders

Behind the scenes with the latest celebrity cat Malcolm

In its first TV campaign for Young's Seafood since winning the account last Summer, Quiet Storm has hired Shakespeare in Love and Shrek star Rupert Everett to voice a fish-obsessed cat called Malcolm. The multi-million pound campaign hopes to...

Posted by: Creativepool Editorial
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Leaders

Weekend campaign roundup

The year has only just begun, and many brands and agencies are using the fresh start of 2015 to launch new campaigns. Here we'll be looking at a few of the most interesting that caught our attention over the weekend. Confused.com BRIAN the Robot is...

Posted by: Creativepool Editorial
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Leaders

Morrisons unveils Flexible new store format

Supermarket chain Morrisons is testing out a brand new bespoke store format at its branches in Surrey, Gateshead and Milton Keynes. The “Format Flex” design has been created by the M Worldwide retail brand design consultancy, with help...

Posted by: Creativepool Editorial
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Leaders

Aston Kutcher dumps pizza for gum

Two and a Half Men star and stoner icon, Ashton Kutcher, appears in a new advertising campaign from CLM BBDO & Energy BBDO for Extra, the UK's most popular brand of chewing gum. The £15 million marketing campaign will run throughout 2015,...

Posted by: Creativepool Editorial
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Leaders

McDonald's reinvent the love

McDonald's are starting 2015 with a complete “Brand transformation” based around the immortal “I'm lovin it” strategy. The transformation hopes to stem haemorrhaging sales for the fast food brand, and instil a more upbeat and...

Posted by: Creativepool Editorial
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Inspiration

The Week In Advertising

Iceland, Peter Andre: When this low-market frozen food retailer had the strapline 'That's why Mums go to Iceland', they attracted enormous condemnation from those who pointed out, quite rightly, it was very sexist. They need worry no longer, for now...

Posted by: Magnus Shaw
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Leaders

Mother Nature keeps us safe and healthy

UL, the 120-year old global independent safety science company, has joined forced with the Mother Nature Network (MNN) to launch SafeBee.com, a new “Digital destination for safety and healthy living.” The site, which will draw on a...

Posted by: Creativepool Editorial
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Leaders

Battersea Power Station to be reborn

The Rockwell Group is currently working with Wilkinson Eyre Architects on a plan to redevelop part of the Battersea Power Station, which has been an unused blight on the banks of the Thames since it was closed more than 30 years ago. Since then it...

Posted by: Benjamin Hiorns
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Leaders

So long, farewell… The most pointless ad campaign in history?

This week has been one big, fat customer relations fail in the life of Creativepool’s grumpiest blogger. That’s me, by the way, and it’s a title I’m rather proud of. Oh, and before you go all grammar guru on me, and tell me...

Posted by: Ashley Morrison
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Leaders

Are the Co-Op late to the Christmas party?

The Co-operative Food, the Co-op's answer to Tesco, are appealing to last minute shoppers in their new Christmas TV campaign, which is probably for the best, given that Christmas Day is but a fortnight away. The retailer, which boasts a store...

Posted by: Creativepool Editorial
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Leaders

Ving Rhames apologises to Pepsi

Arby's was in hot water recently, when the restaurant chain received a “Friendly reminder” from Pepsi that they had yet to release the second of their promised ads featuring the soft drink. The brand had already wrapped up its creative...

Posted by: Creativepool Editorial
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Leaders

Prince Harry shared his secrets for World Aids Day

Celebrities such as Nicole Scherzinger, Paloma Faith, have all shared their support alongside Prince Harry for World Aids Day (which fell yesterday on the 1st of December) by sharing their secrets online as part of a campaign devised by CHI &...

Posted by: Benjamin Hiorns
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Leaders

What do Lionel Messi and Neil Patrick Harris have in common?

The answer to the headline question is simple; they both appear in groundbreaking new campaigns, with one starring in a campaign for an international airline, and the other starring in a campaign for a 90-year-old fashion brand. Neil Patrick Harris,...

Posted by: Benjamin Hiorns
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Leaders

Business Roundup

Lida Lida was recently awarded a £5 million direct and digital fundraising account for Oxfam after a competitive pitch against Rapp, Atomic and the incumbent agency, WPB Chameleon. The London-based direct marketing agency will be tasked with...

Posted by: Benjamin Hiorns
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Leaders

Singapore, a new age of creativity

An hour or two at Singapore airport on a stop over to Indonesia or Oceania is often the closest that people ever get to visiting Singapore. Their loss. One of the only pieces of trivia people know about Singapore is that chewing gum is illegal, but...

Posted by: bluemarlin
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Leaders

Pizza Hut's had an eventful week!

It's been quite a busy week for the world's most beloved pizza chain, in both some good ways and some bad. Firstly, a new Global CEO was named at the beginning of the week in the shape of David Gibbs, who will assume the role on the 1st of January...

Posted by: Benjamin Hiorns
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Leaders

Making a new burger market with no beef

The fast food giant Burger King hasn't even officially launched in India yet, but it has already proven a huge success in the country. Burger King India's Facebook page has already racked up over 100,000 likes within only seven days of launching,...

Posted by: Benjamin Hiorns
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Leaders

McDonald's preach lovin' over hatin'

McDonald's are thought to be switching up the ubiquitous “I'm Lovin' It” theme, which has been the cornerstone of their marketing strategy since 2003. The new twist on the 11-year-old theme is thought to be the equation “Lovin' >...

Posted by: Benjamin Hiorns
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Leaders

Who rocked the World Branding Awards 2014?

At the glittering 2014 World Branding Awards ceremony, which took place over the weekend at One Whitehall Place in London, and were hosted by Sky Sports presenter David “Crofty” Croft, 69 brands from 25 countries were honoured, with...

Posted by: Benjamin Hiorns
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Leaders

Made in USA: How to grow a job market

Made, the Boulder, Colorado-based agency dedicated to creating and supporting US-based jobs has announced three new executive hires in the form of David Castellanos as copywriter, Mariela Rueda as art director, and Heather Barranco as strategist....

Posted by: Benjamin Hiorns
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Workshop

6 tips to network like a pro

Networking is the secret ingrediant to further your career. It allows you to make connections and build mutually beneficial relationships that will aid your development in your personal and work life. These simple tips will help you to become a...

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Industry

Adam & Eve DDB dominate the IPA Effectiveness Awards

At the IPA Effectiveness Awards ceremony last night, which was held at the London Hilton on Park Lane, the big winner was Adam & Eve DDB's Foster's “Good Call” campaign, which has become synonymous with Channel 4 comedy over the last...

Posted by: Benjamin Hiorns
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Leaders

HEEEEERE'S MEATBALLS! Ikea recreate the Shining in creepy Halloween ad

The iconic and terrifying hallway scene from Stanley Kubrick's seminal adaptation of Stephen King's horror novel “The Shining” has been spoofed in a pretty spot-on new 90-second ad for Swedish home furniture giants Ikea, just in time for...

Posted by: Benjamin Hiorns

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