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Inspiration

The Electrifying story and faith of Rhapsody - #CompanySpotlight

Many would lose hope in the event of a global pandemic hitting the industry. Matter of fact, many did - at least for a bit. That was not the case of Rhapsody. Starting out as an East End print production company, Rhapsody operates in the retail and...

Posted by: Creativepool Editorial
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Features

The worst practices in LGBT+ marketing and advertising

Stereotypes, inconsistencies, hypocrisy - some campaigns have them all, others just a few. The LGBT+ community can’t afford the privilege to say they are loved everywhere they go, and it’s perfectly fine for brands and campaigns to try...

Posted by: Antonino Lupo
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Workshop

How much should I charge as a freelance illustrator?

A guide to freelance illustration rates, with tips and advice from experienced professionals in the industry Illustrators are the makers of dreams. By combining art, design and creative skills, illustrators work to produce original images for a wide...

Posted by: Antonino Lupo
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Inspiration

From a seaside town to filmmaking in Central London - #MemberSpotlight

If there's one thing you will learn from all of these Member Spotlights of ours, it is that ambition can get you anywhere. No matter where you are coming from, or where you want to go. This was the case of Corry Raymond. Born and raised in a seaside...

Posted by: Creativepool Editorial
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Inspiration

Jack of all Trades, Master of One - #MemberSpotlight

They say being a hyper-active and overachiever creative can hurt you in the long run, but nobody ever set how long that run should be. Jimmy Delatour was a jack of all trades once - and only after trying his hand at various internships, opportunities...

Posted by: Creativepool Editorial
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Features

Why we love Twitter’s new brand

Brands owe consumers much more than they usually let transpire. As both their advocates and their fiercest critics, consumers will fight for a brand they believe in and they will be ready to take it down just as easily. Often, a brand’s story...

Posted by: Antonino Lupo
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Features

Favours for favours?

As part of the design community, the question of working for free often comes up. I think in most genres of the creative industry, there’s almost an expectation that we should be expected to take on projects for free, or under the guise of...

Posted by: Tony Clarkson
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Inspiration

Exploring the crazy colourful style(s) of Scott Balmer - #MemberSpotlight

Mesmerising. That's the first word that comes to mind when you look at some of Scott Balmer's impressive illustration works. The man is clearly a skilled illustrator and an extremely artistic one at that, which is quite clear when you look at his...

Posted by: Creativepool Editorial
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Features

Diversity in the industry is still a problem

So the industry isn’t diverse enough. Big surprise, huh? You’ve heard it a lot in the past year, that we’re still “a long way ahead” of where we should be in terms of inclusion for underrepresented talent. Diversity in...

Posted by: Antonino Lupo
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Industry

An Ark for the Children - #BehindTheIdea

There is one magical place in Chipping Barnet, England, where caring nurses, doctors and volunteers work relentlessly to make every little moment count for families of children with life-threatening conditions. Even in a year like 2020, Noah's Ark...

Posted by: Creativepool Editorial
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Inspiration

Graphic Design and Synaesthesia – #MemberSpotlight

In the overload of information and noise that is the digital age, there has never been a stronger push to be yourself and promote your own uniqueness to the world. This is especially true of artists and creatives - everyone has their own style,...

Posted by: Creativepool Editorial
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Industry

Every tear tells a different story - #BehindTheIdea

Back in 2015, Maurice Mikkers made an interesting discovery: different emotions lead to different kinds of tears. A tear of pride has a different composition compared to one of heartbreak, love, sadness and so on. So at some point last year, as the...

Posted by: Creativepool Editorial
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Features

Why I chose to be a creative

There are few things as painful as hearing your own parents laugh (or facepalm) when you say that you want to become a writer for a living. There are few things as painful as other departments in university mocking you and your classmates because...

Posted by: Antonino Lupo
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Inspiration

The Destiny of a Motion Graphics Designer - #MemberSpotlight

Some things in life, you just know. You know if you want to be a chef or an astronaut. You know if you want to be creative or do anything else. It may sound cheesy, but once creative, always creative is quite a good mantra - if you start creating for...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: a Trump VS Biden game with a data surprise

The problem of conducting survey is that not all respondents will be entirely honest about their personal preferences, sometimes in an effort to avoid conflict, sometimes to avoid being labelled as the ones with the 'unpopular opinion.' But a game in...

Posted by: Creativepool Editorial
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Leaders

PR Trends set to change the rules in 2021

We've had Graphic Design Trends, Web Design Trends, Animation Trends and even Colour Trends for this groovy and newborn 2021. Truth is that there's plenty to be excited about for the next 12 months, despite of what these bleak beginnings may seem to...

Posted by: Creativepool Editorial
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Inspiration

Behind the life of a video editing contractor - #MemberSpotlight

If you thought getting into the film industry was a bit challenging, wait until you hear the story of Joshua Teicher. In the mid-'90s, before the era of the Internet took place and at the dawn of the information age, Joshua fell in love with cinema...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: The powerful anti-exploitation campaign by Affixxius

Hard-hitting. Impactful. Crude in its sheer honesty. There are a lot of words that we could use to describe the beautiful campaign by Affixxius for the Leicestershire Police - but none of those would do it justice as much as spending just two minutes...

Posted by: Creativepool Editorial
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Inspiration

Why better digital branding means a better 2021

2020. Well, that was crap. So look, we know it was a rubbish year, and we know you heard another 1,278 times that it was a rubbish year before that rubbish year was done. So instead of listing out a myriad of reasons why 2020 was a dumpster fire of...

Posted by: Woven Agency
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Inspiration

The Animation Trends to watch out for in 2021

2020 was... interesting. An interesting time for all of us, from artists to writers and everything in between. It was also an interesting year for animation, and who knows what will happen in 2021 with that? With people still stuck at home for the...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: Switching Off with a Creature and a test card

As a successful UK-based mattress brand, Eve Sleep certainly cares a lot about our sleeping habits and it's probably among the most indicated brands that can actually teach us something about how we sleep. To expose the dangers of bad sleeping...

Posted by: Creativepool Editorial
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Inspiration

From freelancing to owning a business and beyond - #MemberSpotlight

In one way or another, freelance designer and creative Hiten Thaker has been in the creative industry for the best part of 20 years. A highly focused and entrepreneurial professional, Hiten has worked for a plethora of high-profile clients and you...

Posted by: Creativepool Editorial
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Inspiration

Advertising & Marketing Trends that will dominate 2021

2020 is officially over. To many, January is rebirth, repurpose, refocus - a chance to reflect on what didn’t work the year before and build on our successes for a better future. Except this time most of us probably won’t have a lot of...

Posted by: Antonino Lupo
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Inspiration

The heroes of a Production Designer - #MemberSpotlight

Ever wondered who makes all those beautiful buildings and sets you see in films, TV shows and on stage? That would be the careful, precise and beautifully creative job of a Production Designer. Hakan Yoruk has been designing sets for six years, and...

Posted by: Creativepool Editorial
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Industry

Behind the Brand: the wild experimentation of Desperados

When looking for examples of boldness in branding, a few names usually come to mind. Heineken, Coca-Cola, Burger King... Desperados. A brand like Desperados has wild experimentation in its very DNA. Born 25 years ago, Desperados thrives in...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: how AMV BBDO celebrates 'Xmess'

We can all relate with the young man in the Merry Xmess Christmas ad. It is the ones we love the most that make the biggest mess at Christmas time. Parents, lovers, siblings, other relatives - but that's exactly what makes Christmas special. We are...

Posted by: Creativepool Editorial
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Leaders

What's next for social media marketing?

It's no wonder brands have invested big in the power of social media this year. With the vast majority of consumers stuck at home for long periods of time, online ads and social media were the only touchpoints between them and their target users. We...

Posted by: Creativepool Editorial
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Leaders

Finding a new energy: The story of Tag's Chief Creative Officer

Admittedly, Tag Collective Arts had their work cut out for themselves back in August. Reuniting all the companies under the Tag umbrella into Tag Collective Arts was no mean feat, especially in the middle of a global outbreak. The business needed to...

Posted by: Antonino Lupo

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