Displaying 253 - 288 of 3603 results
Easter is traditionally a time for family, friends, tradition, and eggs. Lots and lots of eggs. But for advertisers, it's also an opportunity to flex their creative muscles and capture the spirit of the holiday. From chocolate bunnies to egg hunts...
Posted by: Benjamin Hiorns
Brits abroad can be a lot. I’ll be the first to admit it. Indeed, who amongst us hasn’t felt their souls wither a little at the sight of a shirtless drunken brawl instigated by pasty ‘lads’ while enjoying a family holiday on...
Posted by: Benjamin Hiorns
No matter your line of business, you’ll need to create engaging copy - the words you use to promote your services online. Whether you’re trying to catch the attention of passers-by with a poster, convert leads into customers with...
Posted by: Creativepool Editorial
A former investment banker and serial entrepreneur, Ifigeneia "Fi" Paziana has always loved fashion. Frustrated by the lack of choice for stylish, high-quality, functional yet affordable clothing, in her spare time Fi would hand-craft bespoke items...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? My role spans most client accounts at Cream, so I’m usually multi-tasking across campaigns - switching my mindset between brands, target audiences, messages, and...
Posted by: Creativepool Editorial
It’s been 115 years since Theodor Tobler created what’s become the infamous triangular-shaped chocolate bar with matching packaging. Combining his name and torrone, the Italian word for nougat, Toblerone has become one of the most...
Posted by: Creativepool Editorial
Everyone’s (us included) favourite buzzword: innovation. Even the most iconic luxury brands can get it wrong. Whether it’s too safe or trend-chasing, thoughtless innovation can devalue a brand to the point of no return. Ensure that...
Posted by: Matter Of Form
Every year, as Q4 draws to a close, we scan the luxury futurescape for up-and-coming markets and macro trends that we believe expose the crucial spaces top brands need to innovate within over the coming year and well into the PCE (post-COVID era). A...
Posted by: Matter Of Form
Tell us a bit about your role! Is there a “typical” day? There’s very little typicality or predicatability in the work that I do, so I like to start my days with structure. A typical morning for me begins with a workout and a coffee. I like to...
Posted by: Creativepool Editorial
Every ambitious business reaches a point when it seriously considers rebranding to progress. The cause could be changing customer trends, loss of market share, an acquisition, poor PR to overcome, or simply outgrowing an existing identity. But...
Posted by: Creativepool Editorial
With the Six Nations Championship underway, rugby fans will be glued to a range of screens over the next few weeks - with advertisers in close pursuit. Nielsen Sports Fan Insights reports that rugby union has a fan base in the UK of at least 12...
Posted by: Creativepool Editorial
Luxury skincare brand Erno Laszlo elevates its position as a pioneer in the wellness skincare space through a new brand identity and positioning. Developed by creative agency Free The Birds, established experts in the beauty industry, the partnership...
Posted by: Creativepool Editorial
As I reflect on the recent changes in the fashion industry, I am compelled to write about an issue that has been on my mind for quite some time: Why do holding companies “hate” female creative directors? The idea first occurred to me...
Posted by: Maksimilian Kallhed
How did you get into the industry? How I got into the industry might just be my favourite question! At age 18, I moved away from home to pursue a medical degree. My hope was to uplift and transform a hurting world. Feeling disillusioned after four...
Posted by: Creativepool Editorial
There are multiple factors behind any paradigm shift, but consumer behaviour is arguably one of the biggest for marketing. When audience habits and mindsets change, so too must the way marketers consider and approach their communications. As demand...
Posted by: Creativepool Editorial
A+C are specialists in stop-motion and animation for advertising and social content that can produce anything from paper-craft to motion design. For over 15 years, they’ve been creating award-winning work for some of the world’s...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? There’s never a typical day in the world of entertainment! When you work so closely with talent and creators, you’re often reacting to brand new opportunities which...
Posted by: Creativepool Editorial
The CEO and Founder of social media agency KOMI Group, Andrew Trotman, highlights what’s keeping marketing directors awake at night in 2023. Move aside SEO, a new era of search has arrived. Long gone are the days of relying on SEO to increase...
Posted by: Creativepool Editorial
The video game industry is big. Really big. Global revenues for gaming are set to exceed $365 billion in 2023. That’s bigger than the music and movie industry combined. It’s also projected to soar to over three billion daily users by...
Posted by: Creativepool Editorial
How did you get into the industry? As soon as I could hold a pencil I started drawing on every surface. All my studbook, walls of my parental home, tables… nothing was safe. I never wanted to do anything else. They were therefore happy when I...
Posted by: Creativepool Editorial
“Ground Dog Day” aims to reframe Dogs Trust as a charity that supports owners and their dogs through all stages of life. With the charity receiving an alarming 1,000 calls a week from worried owners who feel like they have no choice but...
Posted by: Creativepool Editorial
GWI, an audience insights technology company, has just published a forecast report with 5 of the most need-to-know trends for anyone looking to understand the consumer mindset in the year ahead. Taker | Maker has highlighted the report's key insights...
Posted by: Taker | Maker
London-based FutureDeluxe (known for its experimental and innovative approaches to design, technology and moving image on such projects as Google Morphing Clay) recently came together with Canada-based Tendril (the design, animation and technology...
Posted by: Creativepool Editorial
With this year’s International Women’s Day fast approaching, we've been conducting a series of interviews with global inspirational women, from the worlds of sport, business and adventure. We feel that your readers would be interested in...
Posted by: Benjamin Hiorns
Los Angeles based apparel brand Legends, owned by celebrities including Quavo, Baker Mayfield and Matt Barnes, has revealed a new brand positioning and identity that focuses on harnessing the power of sport and culture to inspire everyone to find...
Posted by: Creativepool Editorial
The new year paints an uncertain picture for retailers. With predictions of more acquisitions, mergers, and bankruptcy administration, the fight to stay afloat shows no sign of slowing down. And, now we must throw the threat of recession into the...
Posted by: Creativepool Editorial
By Claire Blyth, host of ‘My Life in Design’ podcast and founder and managing partner of brand design PR specialist Red Setter When I launched the ‘My Life in Design’ podcast last summer, the aim was to speak to some of the...
Posted by: Red Setter
Valtech is a global transformation company, powered by digital innovation. They empower customers to build impactful experiences, improve human lives, and accelerate business growth. As managing director, Chris Daplyn talks to us about...
Posted by: Creativepool Editorial
How you feel about February 14th is going to depend on a few important factors, including your relationship status and general levels of cynicism. For advertisers, however, it represents the second holy grail of the month (the first being The Super...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? Is it cliche to respond by saying that no two days are the same, because that’s true. No two days are the same. Since taking the helm of creative at PHA, the role is...
Posted by: Creativepool Editorial
Strategic brand agency Robot Food has undertaken a global rebrand for pet care brand YuMOVE. Owned by parent company Lintbells, the specialist, high-efficacy brand’s mission is ‘giving pets an active life for life'. The new brand...
Posted by: Creativepool Editorial
This week’s member spotlight shines on Constantine Lourdas, a UK-based award-winning photographer, motivated and versatile creative professional that’s been working within the photographic and media industry for twenty one...
Posted by: Creativepool Editorial
Be sure to personalise your emails! Data: Collect, analyse, optimise, repeat! Video content and podcasts are IN! Feel like you’ve heard this all before? You’re not alone. Over the past few years, the usual suspects in marketing trends...
Posted by: Creativepool Editorial
With the Super Bowl less than a week away, System1, the leading ad effectiveness agency, explores what we can expect from the big event this year in terms of the all-important (and increasingly expensive) ad slots. The Super Bowl is TV...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? I’m a partner in jump! and I head up our UK business. I’m ultimately responsible for the growth of the agency and the team, in our London office. One of the things I...
Posted by: Creativepool Editorial
Autistic people face significant challenges daily; in many cases, their challenges are not visible to those around them. Even the people that make up the support network of somebody with Autism cannot truly experience how it feels to be...
Posted by: Benjamin Hiorns