Displaying 2449 - 2484 of 3603 results
Transport for London (TfL) has launched a new campaign encouraging the city's drivers to pay closer attention to their speed. Instead of focusing on the driver and their actions on the road, the new TV spot and print ads out of VCCP London take a...
Posted by: Creativepool Editorial
The Rugby World Cup is in full swing with the quarter finals taking place this weekend and the host nation, Japan, flying. But long before a ball was kicked - five years ago, in fact - a plan to rebrand World Rugby was devised which included a new...
Posted by: Creativepool Editorial
It wasn’t too long ago that remote working was something of a rarity: ‘working from home’ was a thinly-disguised excuse for one of the senior bods to slope off for a round of golf, an extra-marital liaison or even just an afternoon...
Posted by: Ant O'Neill
Starting your career can be one of the most exciting times of your life. Many graduates have their hearts set on making their name in a global company, with Google, Facebook and Apple all ranking in the top companies that young professionals want to...
Posted by: Forward Role Recruitment
Molecular archaeology is a relatively new discipline which provides those practicing it with a deeper understanding of the past through the scientific analysis of molecules extracted from ancient samples. For instance, recently the presence of...
Posted by: Yonder Consulting
Who’s got game? - high street vs luxury We’ve seen the news articles of brands announcing store closures and reporting losses, such as Miss Selfridge and Debenhams. Miss Selfridge reported losses of £17.5m ahead of their flagship...
Posted by: Creativepool Editorial
Valtteri Bottas may have won the 2019 Japanese Grand Prix at Suzuka yesterday but the prize for the coolest ad to promote the event goes to Digitas UK and Honda. The high-octane animation is a collaboration with Mainframe and a sequel to the Powered...
Posted by: Creativepool Editorial
Creative agency VMLY&R New York recently announced the appointment of Fred Saldanha to lead creative for Colgate-Palmolive as global chief creative officer on the account. Joining from Arnold Worldwide, he's racked up almost 30 years of experience...
Posted by: Creativepool Editorial
A new ad for insurance company Churchill has been met with mixed emotions from fans on social media as they responded to a makeover of mascot Churchill the Dog. The 30-second spot sees the new version of the iconic canine character riding a...
Posted by: Creativepool Editorial
From Cristiano Ronaldo’s own fashion line CR7 to David Beckham’s now iconic partnership with Calvin Klein, athletes have long occupied a central position in the cultural zeitgeist. The combination of athletic prowess and celebrity status...
Posted by: Brandpie
Brand design consultancy Elmwood recently appointed Ian Schofield as non-executive director to advise clients on sustainability. As the former own label manager of Iceland Foods and an expert on packaging reuse and recycling, he led the charge of...
Posted by: Creativepool Editorial
European football giants AC Milan have launched a new club visual identity system, developed and designed by London-based brand agency DixonBaxi. The rebrand, which ties in with the start of the Serie A 2019/20 season marks the beginning of a brave...
Posted by: DixonBaxi
Lisa Parfitt is MD of ENGINE Sport & Brand Experience, a member of the European Sponsorship Association, and was recently appointed to professional network Women in Football's board. As well as being passionate about her job, Parfitt's love of sport...
Posted by: Creativepool Editorial
Most of you know how much I travel every year. I often find it hard to discover genuine and authentic places when I visit a new city. I have spent countless hours browsing through the pages of TripAdvisor and reading outdated recommendations on...
Posted by: Maksimilian Kallhed
It's no secret that the planet is suffering. Aside from Brexit, it's been the biggest thing affecting the news agenda for the past few years and coverage is only set to increase. But if the decay and gradual demise of our world is so important, why...
Posted by: Creativepool Editorial
A market of extreme competition While America’s top 100 retailers account for approximately 40% of its retail market, China’s equivalent enjoy just 6.4% of total sales of consumer goods. What this means in practice is a market of...
Posted by: AKQA
Leo Burnett London has been dining at advertising’s top table with its McDonald’s client for more than three decades and continues to reinvent the brand as the world evolves. In the past year, the agency has cut through the crowded...
Posted by: Ryan Watson
In working through a large, complicated project for an automotive client, my team at Critical Mass faced an experience design challenge that only a gamer could solve. The features we came up with were well-received by client stakeholders, but one...
Posted by: Critical Mass
The team at in-game advertising platform Bidstack spent last week in Cologne for Europe’s biggest gaming event - Gamescom. Here, its CMO, Simon Gosling, offers a comprehensive look at some of the key things they took away from this year’s...
Posted by: Creativepool Editorial
Socially-led creative agency We Are Social recently appointed Lore Oxford as its first global head of culture and insights. In the newly created role, she will help the agency to more effectively respond to questions around society and culture while...
Posted by: Creativepool Editorial
As a general rule, people don’t like rules. Especially when it’s a rule telling them not to do something. It’s our natural instinct to push the red button and rebel. Could this explain the negative reaction to the new rule against...
Posted by: Proximity London
“It’s like living in an amazing house with your best friends,” say Diego Machado and Hugo Veiga, executive creative directors at AKQA São Paulo, about what it’s like to work at their studio known as 'AKQA Casa'. The...
Posted by: Ryan Watson
It seems rarely a day goes by without the word 'ecommerce' coming up. The growing ubiquity of ecommerce in the UK (by 2023, it will have a predicted 97% penetration rate) - combined with the much-mooted “death of the high street” - means...
Posted by: Creativepool Editorial
Just over a week since the Love Island finale aired, attracting an average audience of 3.63 million, this year’s cast has been swept up in the annual whirlwind which follows leaving the villa and re-entering the real world. Love Island...
Posted by: Creativepool Editorial
“When it comes to video - and pretty much everything else - the more personalised the content, the higher the chances of conversion.” John Rampton, entrepreneur. What is personalised marketing? Personalised marketing is the creation...
Posted by: Woven Agency
You’ve decided your business needs a new website. You’ve agreed a budget (that you WILL stick to!) so what do you do now? Well, appointing a website design (and development) agency is your next step. You’ll need to write a...
Posted by: Progression Design
Every year Indigo Design Award chooses a cutting-edge location to honor an entourage of only the best and brightest in graphic design. The aim is to reward those whose innovative ideas are changing the industry one pixelating proposal at a time- and...
Posted by: Indigo Design Award
Styling brand ghd has launched its 15th annual Pink campaign through creative agency Southpaw in partnership with a host of worldwide charity partners. This year’s emotive campaign features tattoo artist David Allen, who has spent 10 years...
Posted by: Creativepool Editorial
The relationships between agencies and their clients are under increasing scrutiny. Brands are being pushed to reduce marketing costs while delivering more personalised content tailored to the needs of multiple channels with less time permitted to...
Posted by: Creativepool Editorial
London-based Without Studio has designed the brand and packaging identity for new Asian food brand Kelly Loves, building on its previous work for well-known Mexican food company Wahaca. The branding, inspired by Korean food entrepreneur Kelly...
Posted by: Creativepool Editorial
Kia has launched a new campaign called Journeys That Matter in partnership with News UK and Sky Media to raise awareness of its car portfolio, featuring the Kia ProCeed and Kia's new all-electric e-Niro. News UK’s Bridge Studio developed three...
Posted by: Creativepool
A recent report published by workplace incentives and rewards provider One4all Rewards showed that the majority of UK workers would welcome a gamified approach to rewards. Reacting to the results, below, the company offers five top tips on how you...
Posted by: Creativepool Editorial
New research reveals that most workers in the UK would welcome the introduction of a gamified rewards system in the office. A survey of 1,000 UK workers was carried out by workplace incentives and rewards provider One4all Rewards and published in a...
Posted by: Creativepool Editorial
“Your brand is what people say about you when you’re not in the room.” I’m not sure Jeff Bezos was talking about hospitality brands here. But he should have been. Logos, typefaces, colour palettes, paper stocks, social media...
Posted by: Creativepool Editorial
Future Lions, the official student ideas competition for the Cannes Lions International Festival of Creativity, has announced the winners of this year's run with three schools taking four trophies and Miami Ad School being named School of the...
Posted by: Creativepool Editorial
The Cannes Lions International Festival of Creativity is underway and tonight the first awards ceremony will take place at the Palais des Festivals where the first wave of winners will be announced. Ahead of the five awards shows taking place every...
Posted by: Creativepool Editorial