Displaying 73 - 96 of 96 results
BMB - Hilton Hotels The BMB agency has been appointed by Hilton Worldwide to lead its social and content strategy across the EMEA region. The agency was appointed to the £9 million account without a pitch and has been tasked with assessing,...
Posted by: Creativepool Editorial
Brass has successfully launched a huge new digital marketing campaign for Ribena. The digital-led campaign is a first for the Ribena brand and will include amplification of content in social media. The high-profile marketing campaign kicked off on...
Posted by: Brass
RKCR/Y&R RKCR/Y&R has completed its senior management triumvirate by promoting Emily James to the role of Chief Strategy Officer. James, who was previously Head of Strategy, joins CEO Jon Sharpe and newly appointed CCO Jonathan Burley on the...
Posted by: Creativepool Editorial
The Voxburner Youth Marketing Strategy Conference saw speakers from music streaming platforms to FMCG brands deliberate the weird and wonderful world of young people’s lives, loves and hates. And how to market to them, of course. Here are our...
Posted by: ECHO
Blue Fountain Media Manhattan-based digital agency Blue Fountain Media is bolstering its executive, strategy and marketing teams with the addition of a new senior leader. Yoni Ben-Yehuda has been announced as the agency's new Chief Marketing...
Posted by: Creativepool Editorial
TBWA\Group Singapore – NTUC TBWA\Group Singapore has been appointed as the strategic branding and creative partner for both NTUC Enterprise Co-operative Limited (“NTUC Enterprise”) and NTUC FairPrice Co-Operative (“NTUC FairPrice”). Ara...
Posted by: Creativepool Editorial
72andSunny Amsterdam 72andSunny Amsterdam made another exciting announcement this week, appointing Stuart Harkness as its new Executive Creative Director, partnering with Carlo Cavallone. Formerly a Creative Director at Wieden + Kennedy London and...
Posted by: Creativepool Editorial
Apple Whilst not technically an Ad Land related news piece, this one is big enough news that we thought it was pertinent to at least include it somewhere. Sir Jonathan “Jony” Ive has been promoted to the newly created role of chief...
Posted by: Creativepool Editorial
Brothers & Sisters - Pearl & Dean Pearl & Dean, the UK’s best known cinema advertising contractor, has appointed Brothers & Sisters, without a pitch, to produce a new summer campaign. The campaign will celebrate the unique relationship Pearl &...
Posted by: Creativepool Editorial
M&C Saatchi has announced it will be launching a brand new agency specialising in driving purchase conversion, with Michelle Whelan as managing director. The agency, which has yet to be named, will be opened in September, and will help brands better...
Posted by: Creativepool Editorial
MXM - Bob Evans Farms Meredith Xcelerated Marketing (MXM) announced this week that it has been named digital agency of record for Bob Evans Farms after a consultant-led review. Bob Evans operates over 500 full-service restaurants across 19 states...
Posted by: Creativepool Editorial
Quite a few important new hires and promotions this week, so we'll be splitting the usual weekly article into two (still rather hefty) halves. Enjoy! Ogilvy & Mather New York Ogilvy & Mather New York announced this week that Corinna Falusi has been...
Posted by: Creativepool Editorial
TH_NK juices a win out of Britvic It was announced this week that the independent digital agency TH_NK has been chosen to handle the digital portfolio of soft drink producer, Britvic, which includes the Robinsons, Fruit Shoot, J20 and Tango brands....
Posted by: Creativepool Editorial
Whilst the United Biscuits-owned McVitie's brand hasn't attempted to compete in the highly competitive Christmas ad race for over three decades, the recent launch of its £12 million master brand strategy, which saw the biscuit makers claim 30%...
Posted by: Creativepool Editorial
Category blurring is a phrase you may have heard thrown about the office, but might not fully understand what it is exactly or how it works. Given that it's become a top tactic for leading brands across multiple FMCG categories, it would seem now is...
Posted by: bluemarlin
This month many Londoners have been lucky enough to bear witness to British artist Lucy Sparrow taking an everyday cornershop and catapulting it into the art world with her felt FMCG creations. You can read all about it here. Clearly Lucy's skill...
Posted by: bluemarlin
Generally speaking, the classic front and back label pack design system doesn’t change much from one bottle of wine to another. Wine connoisseurs have the knowledge to select a good bottle of wine - the understand the difference between grapes...
Posted by: bluemarlin
2013 is nearly over, and hasn't it flown! We have had a great year and thought we would take a moment to showcase our Top 10 companies of the year. These are the companies with the most views and follows. Some award winning, talented and awesome...
Posted by: Creativepool
Blow Creative is an award winning through-the-line creative communications agency based in Bristol (with partner agencies in London). We are a team of creative, strategic and technical individuals always looking to exceed expectations and ensure we...
Posted by: Creativepool
Tell us what you do for a living and who you work for? I think, often in pictures, for JKR, coming up with a slice of the creative content and strategy for our FMCG packaging work. Clients like Unilever, Mars, Diageo. What does that involve? The...
Posted by: Creativepool
With the amount of likes and comments we can all do now on the internet, the art of being able to get your point across in a face to face environment seems to be getting lost. So to counter this culture of 140 characters and faceless avatars we are...
Posted by: Creativepool
Luxury, it’s big business. In 2018, the top 10 luxury brands were worth a combined £100bn, whilst the aggregate net goods sales of the top 100 luxury brands topped an eye-watering £165bn. Luxury is a long-term growth market....
Posted by: Woven Agency
Publicis - Lastminute.com Lastminute.com has appointed Publicis London to its pan-European creative ad account, following the travel brand's split with FCB Inferno only months into the relationship. Publicis London has been tasked with developing an...
Posted by: Creativepool Editorial
5 reasons that the water category is on the rise according to Guy Williams. 1. The trend towards health consciousness. People have a better understanding of the importance of hydration and growing concerns about obesity and other related diseases...
Posted by: bluemarlin