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Leaders

Agency of the Week: Leo Burnett

Bringing out the fun for McDonald’s Leo Burnett London unveiled the second ad in the new McDonald’s “Good times” brand campaign this week. The campaign celebrates the role the brand plays in the lives of their customers, and...

Posted by: Creativepool Editorial
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Leaders

Play the new WWE game as the Terminator? Hell yeah.

As he famously promised 30 years ago, Arnold Schwarzenegger is indeed back, and in a big way. This summer saw the release of the latest Terminator movie, which also marked the former California governor's return to the big screen blockbuster scene...

Posted by: Benjamin Hiorns
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Features

Happy 75th birthday! 10 things you didn't know about Bugs Bunny

July 27, 2015 was the 75th birthday of Bugs Bunny, one of the best-known cartoon characters ever created. As suave as Raffles, and as witty as Oscar Wilde, he's a gifted dancer, and famous for his ability to avoid hunters - particularly the lisping...

Posted by: Magnus Shaw
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Leaders

Marmite spread the love this summer

Marmite have been milking the “Love it or hate it” tagline for decades now, to the point where it was actually starting to wear a little thin. This summer however, the brand is launching a limited edition summer spread, and to market it, they've...

Posted by: Creativepool Editorial
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Leaders

The Awards Roundup

ADMA goes Mobile with Beacon Technology ADMA will be using some exciting new technology at its ADMA Global Forum on the 4th and the 5th of August at the Sydney Hilton. The event is a two-day, seven stream conference aiming to change the world of...

Posted by: Creativepool Editorial
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Inspiration

We chat with the man behind Supermundane: Rob Lowe

Rob Lowe, who sometimes goes by alias Supermundane, is an industry veteran who has worked with everyone from *Wallpaper to Sleazenation, and even designed book covers for Penguin. His distinctive use of colour and line make him a go-to guy for...

Posted by: Jade French
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Leaders

Sanket Avlani thinks it's all about the journey not the destination

Taxis in Mumbai are not only the most convenient form of transport but have also become an iconic aspect of the city’s culture, and whilst a lot of care and attention is lavished on these taxis by their drivers, very little thought is given to...

Posted by: Creativepool Editorial
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Leaders

Lexus unleash the first car with a heartbeat

The campaign to launch Lexus Australia’s world-first “Heartbeat Car” innovation project via M&C Saatchi, went live over the weekend, and it isn’t half bloody exciting! Lexus aimed to showcase the experience of driving its...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Droga5 Droga5 has announced its new head of Data Strategy, Andrew Tully. His position is effective immediately, reporting into Global Chief Strategy Officer, Jonny Bauer. Tully will work across all accounts at Droga5. Prior to joining Droga5, Tully...

Posted by: Creativepool Editorial
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Leaders

Top Ads of the Week

Coca-Cola get into the spirit of the Rugby World Cup Coca-Cola Great Britain has launched its Rugby World Cup 2015 campaign, which looks to excite the nation ahead of the Tournament later this year. As official soft drink, water and sport drinks...

Posted by: Creativepool Editorial
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Inspiration

Competitive Collaboration

‘Collaboration’ has been a creative industry buzzword for the last 10 years or so. Walk into any agency, anywhere in the world, and within five minutes you’ll hear this word bandied about to describe pretty much any area of the business. It’s...

Posted by: We Love Digital
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Workshop

Meet Phil Danter: The Ad executive who became a music star

Tiring of your glittering career as an advertising executive? All those expense account lunches leaving you unfulfilled? Maybe you should become a music star. It can certainly be done, as one high-flyer has proved by making that exact career move....

Posted by: Magnus Shaw
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Workshop

Top 4 time management tips for Studio Managers

"Never enough hours in the day," it's a phrase we all repeat over and over. For those of us working in the creative industry it's something we face daily, with huge projects, large teams to manage and tight deadlines. So for all the studio managers...

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Leaders

The Awards Roundup

LIA extends entry deadline and announces next LIAsons speaker The London International Awards has announced that the deadline for entries has been moved to the 31st July. All companies and/or individuals involved in the creative process are...

Posted by: Creativepool Editorial
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Leaders

Have you ever considered remastering an old tattoo?

I don't have any tattoos. Nor have I even seriously considered it. I have nothing against them, in fact I actually harbour a smidgen of jealously towards those who are bold enough to brand their bodies, but there's something so unbearably permanent...

Posted by: Benjamin Hiorns
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Features

10 things which have disappeared from creative studios

I kicked off my creative career in an advertising agency on Fleet Street, twenty-odd years ago. Apart from the general excitement of actually being paid to write ads, I drew great inspiration from the very particular pieces of equipment around the...

Posted by: Magnus Shaw
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Leaders

Japanese artist Tomokazu Matsuyama creates an exhibition in 17 hours

Toshiba Australia, supported by Windows and Intel, have issued a unique challenge to renowned Japanese artist Tomokazu Matsuyama. The artist known to his fans as “Matzu” was tasked with creating an entire exhibition using only one Toshiba...

Posted by: Creativepool Editorial
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Leaders

New Diet Coke to be designed by J.W. Anderson

Last week, Diet Coke caused a mild online frenzy after posting a film teasing a new designer collection. However, after much speculation and guesses from curious fans, Diet Coke officially announced this week that it will be partnering with JW...

Posted by: Creativepool Editorial
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Leaders

John Cooper Clarke asks you to complete his latest poem

Celebrated British punk poet John Cooper Clarke has teamed up with 18 Feet & Rising and Agile Film to launch a new campaign for the National Trust, in which he shares his love of the British coastlines to celebrate the 50th anniversary of the Neptune...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: DDB Worldwide

Real shoplifters given animated makeover for Harvey Nichols A new spot by adam&eveDDB for Harvey Nichols uses CCTV captured footage of actual shoplifters getting caught in the act, but gives the footage a defiantly cheeky makeover. The “Love...

Posted by: Creativepool Editorial
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Leaders

The Art of the Production Line at the Barbican

Travel has become a favourite theme of galleries recently. First we saw KK Outlet get cheeky with their Commute Nice, London show, and now the Barbican are mid-way through their show Station To Station: A 30 Day Happening. Having travelled through...

Posted by: Jade French
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The Awards Roundup

Pum Lefebure announced as speaker at Creative LIAisons Pum Lefebure, the co-founder and chief creative officer of Design Army, has been announced as a speaker at the London International Awards 2015 Creative LIAisons program. Lefebure, who joins...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

It is. Officially. ON! Suidobashi - The Response Last week I reported about a proposed round of bonafide, giant robot on giant robot combat between the US and Japan. I can now happily report that the fight is very much on, after Japanese robotics...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

All Together Now Johnny Hornby’s The&Partnership, which includes CHI in the UK, launched a new content agency All Together Now late last year, headed by former NME editor Conor McNicholas. Now, just 7 months later, ATN has hired its first creative...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Mother - Atom Atom, the digital App based bank that’s set to launch later this year, has asked Mother, the world’s largest independent marketing agency to be their strategic creative partner. The partnership is the result of a...

Posted by: Creativepool Editorial
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Leaders

Meet Marcus Haney: The man who breaks into festivals for a living

This modern world has brought us a swathe of unusual job titles. Certainly our grandparents wouldn't have a clue what a Social Media Manager does, much less an SEO Executive. So how about a Professional Fence Jumper? This is how a man called Marcus...

Posted by: Magnus Shaw
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Leaders

Chiaro reboots the Pelvic Floor exerciser in a sleek new wearable

Pelvic floor/kegel exercises have had known benefits for women for decades, especially post-child birth, for strengthening bladder muscles, reducing the risk of pelvic prolapse and improving sex. It’s the same core strength promise of popular...

Posted by: Chiaro Technology Ltd
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Leaders

Watch some of the world's earliest home movies

Thanks to the ubiquity of mobile devices, we no longer only capture the most special moments in our lives, but every moment, no matter how inconsequential. But decades before we were all filming our every move, the concept of capturing footage at...

Posted by: Benjamin Hiorns
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Leaders

How to WING IT this summer

Wieden+Kennedy Amsterdam has teamed up with AKQA London to get people out and about for the holidays in a new integrated campaign for Booking.com, the online travel agency. The campaign encourages spontaneity, with Booking.com urging people to get...

Posted by: Creativepool Editorial
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Industry

The good side of being an in-house designer

A massive thank-you to our friends over at Academy Class, as the winner of this year's 'in-house design team' award at Fresh Awards 2015 will get £1000 worth of consultancy from Academy Class amongst other prizes. With less than 2 weeks left,...

Posted by: Hands Down™
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Leaders

Scope & Grey end the awkward on National Kissing Day

Scope, the charity that strives to make the UK a place where disabled people have the same opportunities as the rest of us, is celebrating International Kissing Day (July 6) by releasing a heart-warming film by Grey London, showing disabled people...

Posted by: Creativepool Editorial
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Leaders

The Awards Roundup

APMA Star finalists announced The Communications Council has announced 61 campaigns from 27 clients and 22 agencies for final stages of the APMA Star awards. Running for ten years, the awards celebrate the finest promotional and experiential...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Saatchi & Saatchi London

This week we're featuring a trio of campaigns from Saatchi London, all of which dropped this week and all of which showcase the agency's unique, defiantly offbeat British sense of humour. Babies show off their poo faces for Pampers Now matter how...

Posted by: Creativepool Editorial
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Leaders

D&AD Awards New Blood

The winners of the 2015 D&AD New Blood awards were announced this week. The awards are given to design students, graduates of the last two years, and those under 23, with the aim of celebrating up-and-coming designers. This year, there were 288...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

The Partners Brand consultancy The Partners, has appointed award-winning creative director Peter Henshaw as leader of creative for the agency’s Health Team. Peter will lead global relationships with Novo Nordisk, AstraZeneca, The International...

Posted by: Creativepool Editorial
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Leaders

Durex get Canadian with the Maple Cinnamon Twist

A rather saucy new campaign for Durex Canada attempts to reignite the passion between young couples who might have let their flames die down, or keep them in reserve for “Special occasions.” The “Why Wait” campaign encourages...

Posted by: Creativepool Editorial

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