Displaying 3961 - 3996 of 4983 results
Whilst the United Biscuits-owned McVitie's brand hasn't attempted to compete in the highly competitive Christmas ad race for over three decades, the recent launch of its £12 million master brand strategy, which saw the biscuit makers claim 30%...
Posted by: Creativepool Editorial
Arby's was in hot water recently, when the restaurant chain received a “Friendly reminder” from Pepsi that they had yet to release the second of their promised ads featuring the soft drink. The brand had already wrapped up its creative...
Posted by: Creativepool Editorial
Celebrities such as Nicole Scherzinger, Paloma Faith, have all shared their support alongside Prince Harry for World Aids Day (which fell yesterday on the 1st of December) by sharing their secrets online as part of a campaign devised by CHI &...
Posted by: Benjamin Hiorns
Barclays embrace face-to-face video Barclays recently became the first UK bank to allow customers to use face-to-face video banking via their phones, laptops and tablets. The service will launch on December 8 and will allow premier account members...
Posted by: Creativepool Editorial
Snoozebox, the portable hotel chain, recently enjoyed a complete redesign courtesy of Tangerine, the London-based design consultancy. The hotels in question are modelled (in part at least) on the portable hotels found in Japan, only these compact...
Posted by: Benjamin Hiorns
MRM//McCann MRM//McCann, the global customer experience marketing agency, announced yesterday that EVP, managing director of MRM//McCann Detroit, Jill Cooley, will be promoted to the global role of EVP, worldwide account director. Also, award...
Posted by: Benjamin Hiorns
H&M goes Gaga for Christmas H&M has thrown their hat into the Christmas ring with a glamorous new TV spot starring pop royalty Lady Gaga and classic crooner Tony Bennett. The duo are featured singing the classic “It Don't Mean a Thing (if it...
Posted by: Creativepool Editorial
DLKW Lowe DLKW Lowe has been given the creative account for the UK Post Office following a review where it pitched against high-profile competitors such as Ogilvy, WCRS and Engine. DLKW take the reins from Dare, who won the account back in 2009, but...
Posted by: Creativepool Editorial
Airbnb seeks to explain and show off its bed and breakfast sharing service to the world at large in a new global campaign created by TBWA/Singapore, which takes viewers on a train journey through a painstakingly crafted miniature world. The video...
Posted by: Creativepool Editorial
New York architect, John Locke, has transformed a local dumpster (“Skip” in British parlance) into an inflatable art installation as part of an urban invention project dubbed, “Inflato Dumpster.” Whilst the name might be a...
Posted by: Benjamin Hiorns
Stella Artois is a brand that likes to go big at Christmas. This could very well be because the internationally beloved lager was first created for the holiday season as a gift to the people of Leuven in Belgium, or it could be because the origins of...
Posted by: Creativepool Editorial
Cider Heineken, the brand behind Bulmers cider (amongst countless other alcoholic beverages, including their own globally successful lager), is positioning Bulmers as a festive drink for the winter season in a new digital campaign. Itself part of...
Posted by: Creativepool Editorial
The mascots for the Rio 2016 Olympic and Paralympic Games were recently unveiled in Brazil, and according to a statement accompanying images of the colourful critters, the Games organising committee hopes they'll bring an “Explosion of...
Posted by: Benjamin Hiorns
The 4th Annual Lovie Awards was an amazing night to remember celebrating the very best of the European web. Comedian and TV presenter Mark Dolan was our host on the night, handing Special Achievement awards to Jamie Oliver, Sophie Wilson (ARM...
Posted by: The Lovie Awards
Redscout Innovation agency Redscout recently announced it will be opening a new office in London to be run by Jason Cobbold as managing director. Cobbold joins the agency from Publicis London, where he had served as deputy managing director since...
Posted by: Creativepool Editorial
TBWA Worldwide has managed to hold on to one of the most coveted advertisers in Asia after it was announced yesterday that its Singapore Airlines (SIA) contract had been renewed without a pitch. There was speculation that the airline could be putting...
Posted by: Creativepool Editorial
The award-winning independent, creative, digital and technology consultancy ClearPeople, has just announced a new Senior Leadership team that will include Wesley Hogg as digital strategy services director, Luke Smith as cloud services manager, and...
Posted by: Creativepool Editorial
The car rental firm, Europcar, recently announced that it would be shifting its digital advertising strategy, beginning with a campaign that uses Affectv's Persona Discovery Platform. Affectv is a digital advertising agency that calls itself an...
Posted by: Creativepool Editorial
FedEx, the American global courier delivery service, is looking to bolster interest in its UK division with a new film featuring the famed Nevisian hot sauce maker Llewellyn Clarke, whose “Hot Pepper Sauce,” is shown travelling from the...
Posted by: Creativepool Editorial
Karen Blackett OBE, chief executive of WPP's MediaCom, has recently been named “The Most Influential Black Person in Britain” by Powerlist magazine, but the 43-year old leader of the UK's largest media agency still thinks it's odd that...
Posted by: Creativepool Editorial
It was announced yesterday that select Nurun offices will be joining Razorfish Global, the new Publicis Groupe network ran by Razorfish and Rosetta. The move arrives following the announcement of the Publicis Groupe's recent acquisition of the global...
Posted by: Creativepool Editorial
The answer to the headline question is simple; they both appear in groundbreaking new campaigns, with one starring in a campaign for an international airline, and the other starring in a campaign for a 90-year-old fashion brand. Neil Patrick Harris,...
Posted by: Benjamin Hiorns
At this year's New York Festival Global Awards, the plate was swept almost clean by Grey Group Singapore, with the Asia Pacific branch of the international advertising agency taking home five Global awards, three finalist certificates and the...
Posted by: Creativepool Editorial
Landor Stuart Sproule will be leaving TBWA for Landor Associates according to an announcement made yesterday by the global brand consulting firm. Sproule will report the Landor CEO Lois Jacobs at its New York office on Monday as the new president of...
Posted by: Benjamin Hiorns
Lida Lida was recently awarded a £5 million direct and digital fundraising account for Oxfam after a competitive pitch against Rapp, Atomic and the incumbent agency, WPB Chameleon. The London-based direct marketing agency will be tasked with...
Posted by: Benjamin Hiorns
Amazon are launching its first campaign in India for the Kindle Paperwhite, with the aim of finally making e-reading acceptable in India. The campaign from Leo Burnett agency Orchard Advertising, focuses on a 3-minute digital film called...
Posted by: Benjamin Hiorns
Leading advertising automation company Rubicon Project, was recently named as the number 1 ad platform in the world by Quantcast, the audience measurement company that draws its statistics from more than half a billion people worldwide. Quantcast...
Posted by: Benjamin Hiorns
YouTube, the infinitely successful video streaming site now owned by Google, announced a new service yesterday, which might well out-do Spotify at their own game. If it lives up to its own hype that is. YouTube Music Key attempts to radically alter...
Posted by: Benjamin Hiorns
The Dentsu Aegis Network's Carat agency has officially snatched the £550 million UK Government buying account from GroupM, the media-buying division of WPP, after GroupM filed a claim at the high court in London to challenge the decision. The...
Posted by: Benjamin Hiorns
Sunday night saw Silicon Valley's elite rubbing shoulders with some of Hollywood's biggest stars at the 2014 Breakthrough Prize award ceremony, which saw pioneering scientists share the £23 million prize pot. The lavish ceremony at California's...
Posted by: Benjamin Hiorns
The Manchester United stars Wayne Rooney, Robin van Persie and Angel di Maria have transformed into Anime characters for a new campaign. The “Hungry To Win” campaign for global marketing partner, Nissin Foods, aims to deepen the club's...
Posted by: Benjamin Hiorns
A new national US campaign from Airbnb, the website that allows users to rent out their own homes to tourists and vice versa, uses the 25th anniversary of the fall of the Berlin Wall to tell an emotionally engaging story about two men from opposite...
Posted by: Benjamin Hiorns
Mindshare, WPP's global media agency network, recently held a media summit with a “Planning for Agility” theme, which brought together the brightest mind's in the industry to discuss integrating paid, owned and earned channels. The...
Posted by: Benjamin Hiorns
What is it about British brand design that transcends borders and epitomises international branding? At R Design we have been enjoying a flurry of interest from overseas brand owners, which have come to us specifically for that international...
Posted by: R Design Ltd
Healy takes Rosetta The biggest promotion news in ad land yesterday arrived in the shape of Eric Healy, who was named CEO of Rosetta, the customer engagement agency owned by the Publicis Groupe. Healy, who has been promoted from Managing Partner of...
Posted by: Benjamin Hiorns
Shop Direct Takes The Cake Shop Direct, the owner of digital retail brands such as Very and Littlewood's, recently named the Cake group as its retained PR agency following a competitive pitch. Lee Publicity will contain to be kept on retainer as...
Posted by: Benjamin Hiorns