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Displaying 361 - 396 of 2509 results

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Inspiration

The Emotional Branding of Senso Creative | #CompanySpotlight

Specialised in print, video and digital media production and strategies, Senso Creative is an agency dedicated to developing creative and unique marketing communications for its clients. Coming all the way from Serbia, the team at Senso believes in...

Posted by: Creativepool Editorial
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Features

We are the only ones to blame for the advertising/audience divide

Ever heard of the Pretentious-O-Meter? Neither did I, until earlier today. There is a known reality in the film industry that sees film critics as being constantly disconnected from the end audience. Ratings from critics are often unforgiving and...

Posted by: Antonino Lupo
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Inspiration

The playful and accessible style of Georgia Stephenson | #MemberSpotlight

Creative Georgia Stephenson's love for the arts is undisputable and something that shines through every single piece of work you can see on this page. Georgia just took the leap to freelancing and is finally able to work solely on projects she is...

Posted by: Creativepool Editorial
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Inspiration

3 beautiful and inspiring trends for the future of animation

As technology progresses, the beautiful craft of animation becomes more and more advanced. We have now reached a level of detail close to photorealism, with Disney and Pixar leading the way in terms of production value in feature films. Raya and the...

Posted by: Antonino Lupo
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Features

Forget VR – The future of advertising is Mixed Reality

Virtual Reality is now. If most of the advertising industry hasn’t jumped on the VR ship yet, you can bet we will soon - or at least, as soon as those incredibly expensive headsets become a bit more affordable (or attractive?) for the general...

Posted by: Antonino Lupo
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Inspiration

Top 25 most inspiring creative inventions and products of all time

When you look at the history of product design and the greatest innovations of all time, it’s hard to ignore how a large amount of incredibly amazing inventions have all started popping up rather recently. The golden age of innovation and...

Posted by: Antonino Lupo
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Industry

Global creative calendar: August 2021

Among dozens of momentous events set to play out in the weeks ahead, many are already underway, or will commence with the dawn of August. A large number are also new in this edition. Among them are some of the world's most famous cultural and...

Posted by: The Darnell Works Agency
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Features

Ads that made history: IKEA's Dining Room (1994)

When we think of ads that made history, we usually focus on one particular aspect. We want to see the most expensive, the most effective, the one that made us all laugh or cry, maybe even the one who made us all wish we could start a class action on...

Posted by: Antonino Lupo
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Inspiration

Stories beyond video editing | #MemberSpotlight

It makes sense for a lot of creative professionals to see themselves as builders or architects. Essentially, that is what we are doing: building narratives, telling stories, working with structures and raw materials to make something greater. This is...

Posted by: Creativepool Editorial
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Features

From Magic Lanterns to ToonBoom: The Outstanding History of Animation

When I was a kid, I used to consume a whole lot of animation. Disney was my favoured choice to fill a boring evening, but I would not disdain Looney Tunes, Pingu (big one for me) or the occasional Matt Groening stuff. To me, animation was a given....

Posted by: Antonino Lupo
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Industry

Fighting malaria with Dentsu and Malaria No More | #BehindTheIdea

Malaria is one of the world's deadliest and oldest preventable diseases. Global efforts since 2000 have saved thousands of lives, but Malaria No More feels that there is a risk that worldwide stakeholders will start resting on their laurels....

Posted by: Creativepool Editorial
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Industry

How to hire a great Illustrator - 5 top tips

While many of the creative arts have been shaped and moulded by the passage of time and the gentle thrum of technology, illustration is, at its core, still the same art form that it was hundreds of years ago. It’s also an incredibly...

Posted by: Benjamin Hiorns
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Inspiration

What hides within an electriclime? | #CompanySpotlight

As a relatively young boutique film studio, electriclimefilms was founded in 2010 and has since expanded globally, with offices in Singapore, Dubai and Sydney. 11 years later (no, we're not old - you are), they are still working with brands and...

Posted by: Creativepool Editorial
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Inspiration

The classy artistry of a talented photographer | #MemberSpotlight

Intimate, natural, meticulous on lighting. So does photographer Yigit Gunel describe his style, albeit gladly and much humbly admitting he still has things to learn. Whether that be true or not, there is something in the artistry of Yigit which...

Posted by: Creativepool Editorial
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Industry

Fighting prejudice with Lipton & RedwoodBBDO | #BehindTheIdea

There are many hidden powers in the beauty of music, but if we had to name our favourite, it would definitely be the power to connect. To fight prejudice and champion union through creativity and music, Lipton partnered with RedwoodBBDO and...

Posted by: Creativepool Editorial
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Inspiration

A glimpse behind the veil of Sound Design | #MemberSpotlight

Most of the pictures you'll see of Volker Armbruster below picture him in his studio or next to a piano. We believe it is for a good reason. We have no trouble imagining that Volker would rather spend time in his studio making some beautiful music...

Posted by: Creativepool Editorial
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Features

Ads that made history: 1984

Such is the power of Apple’s 1984. You see as little as a string of 4 numbers (or more precisely, a date), you see a still frame from the original ad, and you instantly know we are talking about a game-changer in the history of...

Posted by: Antonino Lupo
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Inspiration

Top 25 mind-blowing advertising facts you should know today

Did you think you knew everything about advertising? These top 25 historical facts about the ad industry will surprise you. It is History Month here at Creativepool, which is the perfect opportunity for us to be reminded that there is always...

Posted by: Antonino Lupo
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Industry

The Flying Stars of Sierra Leone | #BehindTheIdea

As the UEFA Euro 2020 captures the headlines across Europe (with much regret across England), the time is now to celebrate a different group of footballers: the amputees from the Salone Flying Stars. The Sierra Leone Civil War killed over 50,000...

Posted by: Creativepool Editorial
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Leaders

How music and cinematic trailers enhance games brand identity

Games pull their audiences into extraordinary worlds made of fantasy, deeply human stories and epic challenges. As the 'gaming' demographic reaches an ever so broad spectrum of audiences all over the world, gaming brands are finding new ways to...

Posted by: Creativepool Editorial
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Leaders

Living for the thrill - With Territory Studio | #GettingToKnow

No business is invincible. When Covid hit the industry, Ryan Hall from Territory Studio saw businesses big and small crumble under the weight of a scary societal crisis - but it was also a chance to reconnect with the industry's inner self, to find...

Posted by: Creativepool Editorial
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Industry

Fixing the Foodchain with Farmdrop and Hell Yeah! | #BehindTheIdea

Albeit a relatively small and young brand (it was founded in 2012, just 9 years ago), Farmdrop has a big pulsing heart that is driven by a desire for change and positive impact in the food industry. Committed to "fixing the foodchain", Farmdrop...

Posted by: Creativepool Editorial
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Industry

Small acts of generosity with Cadbury and VCCP | #BehindTheIdea

Even the smallest gesture can bring a smile to someone who might need it. This is the simple, yet powerful idea behind VCCP's latest ad for Cadbury, named 'Bus.' Directed by Academy director Fréderic Planchon, the spot shows a little boy...

Posted by: Creativepool Editorial
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Features

Do You Really Know Where Your Audiences Are?

Is effective TV advertising a thing of the past? Audiences are fragmenting, viewers are spending time across a range of linear and digital devices, and brands are struggling to follow their consumers across the ever-growing multitude of...

Posted by: TVSquared
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Industry

Global creative calendar: July 2021

As our world continues to shapeshift, some longstanding business and cultural gatherings are inviting us back in person. And still, the trend of innovative online events remains a massive learning opportunity, where access continues to surge. Simply...

Posted by: The Darnell Works Agency

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