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Leaders

Cannes Lions 2016 Highlight: FilmBrazil’s Film[Me]Brazil Campaign

FilmBrazil returned to the Cannes Lions International Festival of Creativity for 2016 with an exciting, new campaign called “Film[Me]Brazil,” which brought together the top Brazilian Directors at Cannes this year to create a series of...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: The powerful anti-exploitation campaign by Affixxius

Hard-hitting. Impactful. Crude in its sheer honesty. There are a lot of words that we could use to describe the beautiful campaign by Affixxius for the Leicestershire Police - but none of those would do it justice as much as spending just two minutes...

Posted by: Creativepool Editorial
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Features

The ‘literally’ electric Maserati campaign created over lockdown

Ultra Brand Studio is a new creative shop launched under lockdown by ex-AKQA creatives Alistair Schoonmaker, Matt Bennett and Will Battersby. These guys were the brains behind Nike’s most awarded ad “Rise” and already under...

Posted by: Creativepool Editorial
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Leaders

Tesco continues time-travelling theme in Christmas campaign

British supermarket Tesco has continued the trend of taking viewers back to past times with its Christmas ad for 2019, while continuing to celebrate its 100-year anniversary. In the ad, created by BBH London and Stink, one of the retailer's delivery...

Posted by: Creativepool Editorial
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Leaders

Kia celebrates football fans in new Europa League campaign

European football returns this week and Kia Motors has teamed up with Innocean and Sydney/Seoul-based production company Calltime for a cinematic follow-up to last year’s UEFA Europa League partnership. In a continuation of 2018’s...

Posted by: Creativepool Editorial
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Leaders

The Force is female in new Cineworld Christmas campaign

Cineworld unleashes The Force in a new campaign to promote its Christmas gifting range while also looking ahead to some of this winter's biggest blockbusters. The ad begins with a spirited game of Charades during a festive family gathering on...

Posted by: Creativepool Editorial
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Leaders

Radio campaign uncovers the haunting sounds of the sea

Marine conservation charity Surfers Against Sewage (SAS) has launched a new radio campaign shining a light on the damage being done to our oceans despite the fact that 95% of them remain unexplored. Created by M&C Saatchi, and following on from...

Posted by: Creativepool Editorial
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Leaders

Danish Cancer Society film is based on 50s TV show The Little Rascals

Kids of the world come together in a new campaign for Danish Cancer Society and foundation TrygFonden to raise awareness about sun damage to Danish children. Help a Small Dane, which takes inspiration from classic 50s TV show The Little Rascals, is...

Posted by: Creativepool Editorial
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Industry

Cannes Lions 2019: Film, Titanium, Glass, Sustainable Development winners

Friday night saw the final awards show of Cannes Lions 2019 take place with the Communication and Good Track winners announced as well as special awards, celebrating the industry's best performing companies across the five-day event, as well as...

Posted by: Creativepool Editorial
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Leaders

KFC goes to Hollywood in new cinema campaign

A recent ad for fast food chicken chain KFC has made it to the big screen and will air before some of this year’s biggest films alongside custom-made clips mimicking the storylines of the blockbusters. Chicken Town (below), created by ad...

Posted by: Creativepool Editorial
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Leaders

4 ways to amplify your brand purpose through film

After speaking at the Brand Film Festival in London recently, I decided to share my approach when using video in a campaign with a cause (capital ‘C’, or otherwise). Film can be an incredibly powerful way of amplifying your brand purpose,...

Posted by: Creativepool Editorial
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Leaders

Short film for Mercedes-Benz encourages you to #PlayByYourRules

A new short film created by Berlin-based agency antoni encourages consumers to remember who they are by channelling their youth alongside the tagline #PlayByYourRules. The five-minute film (below) introduces an adult male with a busy professional...

Posted by: Creativepool Editorial
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Features

Talking the World Cup 2018 ITV campaign with John McKenna

In the lead up to this year's FIFA World Cup, I was lucky enough to speak with John McKenna, CEO of Noah Media Group, the specialist sport production company who are delivering the creative campaign for the ITV coverage. Below, we discuss the...

Posted by: Benjamin Hiorns
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Leaders

Uber launches first major UK TV campaign

Uber appears to be quite aggressively targeting the UK with its new brand campaign “Where to?” The campaign saw Uber’s first UK TV advert air at the weekend, with a series of out-of-home media also going live from today. The...

Posted by: Creativepool Editorial
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Leaders

Headbomz campaign lets children know that talking makes us stronger

This week marks the commencement of a colourful and potentially powerful campaign from Valenstein & Fatt (the creative agency formerly known as Grey London) and Vodafone Ireland. Headbomz is a schools programme aimed at children aged between eight...

Posted by: Creativepool Editorial
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Leaders

Toddlers become rappers in #YOTO campaign for Toddlebox platform

Toddlers transform into gangsta rappers in the new #YOTO (You Only Toddle Once) campaign from Danone's educational platform Toddlebox.ie, as they welcome viewers to the Toddlerhood. On a mission to teach parents the little-known facts about what to...

Posted by: Creativepool Editorial
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Leaders

McCoy's offer £10,000 prize in Win Gold campaign

McCoy’s, the UK’s number one ridged crisp, is back on TV screens with a £1m campaign to launch the brand’s “Win Gold” competition. Fans of money and crisps will love the new McCoy’s Win Gold competition, giving McCoy’s lovers the...

Posted by: Creativepool Editorial
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Leaders

Droga5 London launch “Because of Life” global campaign for UNIQLO

Droga5 London has created a global campaign for UNIQLO under the “Because of Life, We Made LifeWear” banner; a new articulation of UNIQLO’s quest to create clothes that make life better. The campaign, which is the first work by Droga5 London...

Posted by: Creativepool Editorial
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Leaders

BMB have their hands full with £4.5 million Hula Hoops campaign

Backed by a £4.5 million marketing campaign, this new work from BMB marks a bold new strategy for Hula Hoops, in a push that aims to appeal to more households across the UK than ever before. The campaign, which launched online first, kicks off...

Posted by: Creativepool Editorial
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Leaders

The Best Valentines Day Campaign's of 2017

Whilst most of us know deep down that Valentine's Day is little more than a reason for couples to buy more cards and chocolate for one another and for singletons to buy more beer, ad land continues to pull out the punches every year. 2017 is no...

Posted by: Creativepool Editorial

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