Displaying 469 - 504 of 1380 results
Premium digital out of home operator Ocean Outdoor is the launch partner for The Female Lead, a new campaign launched today (February 8) by the data-science entrepreneur Edwina Dunn to ignite self-belief and ambition in young women. Sixty Ocean...
Posted by: Creativepool Editorial
A new free, postgraduate design university programme has been established by the design consultancy Nelly Ben Hayoun Studios, which hopes to attract young designers excited by politics and social activism. With classes split between London’s...
Posted by: Benjamin Hiorns
The Gunn Report, the global index of creative excellence in advertising, has released its 2016 Report summarising the overall performance of the advertising industry in the year January to December 2016 based on the results of 45 global, regional and...
Posted by: Creativepool Editorial
The New England Patriots will clash with the Atlanta Falcons at Super Bowl 51 this coming Sunday, February 5th, but we're not interested in any of that. No. We're only interested in what happens between the plays. As is usually the case, brands are...
Posted by: Creativepool Editorial
David&Goliath - KIA Kia is wasting no time in teasing its Super Bowl ad this year. After releasing two short teaser spots last week, the automaker has now released another teaser spot starring its celebrity spokesperson, Melissa McCarthy. The latest...
Posted by: Creativepool Editorial
The Super Bowl is a little over a week away and ad land is building up with typical gleeful abandon for its biggest night of the year. I've always struggled to enjoy American Football to be brutally honest. The immediacy and skill appear lost in the...
Posted by: Benjamin Hiorns
More than 250 American architecture practices have signed an open letter to Donald Trump ahead of the president-elect's inauguration on Friday. A host of firms including Snøhetta, Brooks + Scarpa, Deborah Berke Partners and Lorcan O'Herlihy...
Posted by: Creativepool Editorial
2016 was not, as many industry figures predicted, the year of VR. It was the year of political upheaval and celebrity death. 2017, on the other hand, already seems like a brighter prospect (forgetting politics of course) for the medium, with many of...
Posted by: Benjamin Hiorns
According to Warc, the global marketing intelligence service, developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017. VR, which immerses consumers in a 360-degree...
Posted by: Creativepool Editorial
For almost 50 years, the Consumer Electronics Show (CES) has been seen as the tech industry's ground zero. This is the show, held annually in Las Vegas, though initially held in New York, that sets the trends for the year to follow. One of the...
Posted by: Benjamin Hiorns
AI, VR, AR. 2016 was very much the year of the double letter acronym, and, if our panel of industry experts is to be believed, then 2017 looks set to take the developments of 2016 and push them into overdrive. We asked a number of industry experts...
Posted by: Creativepool Editorial
When discussing the trends that will take hold in advertising next year, it's important to understand what a polarising year 2016 has been. As we approach year's end, we've all no doubt grown tired of the generic “I'll be glad when this year is...
Posted by: Creativepool Editorial
It’s no secret that virtual and augmented reality technologies are going to conquer the market in the coming years and change our media usage in increasingly 'Black Mirror'-esque ways. Just like social media and the widespread use of mobile...
Posted by: Kate Lewin
Towards the tail end of 2015, everyone was declaring 2016 as the dawning “Year of VR,” and whilst there have been a number of major developments in the field this year, including the commercial launches of all three major platforms, it's...
Posted by: Benjamin Hiorns
Google - Waymo Google is finally establishing its self-driving car project as its own separate entity called Waymo, which unveiled its new logo this week. The company’s name apparently stands for “a new way forward in mobility,”...
Posted by: Creativepool Editorial
HTC has launched a new development and publishing studio for virtual reality apps and games, which will all be designed with the HTC Vive headset very much in mind, though many of the releases will also work on the Oculus Rift. Vive Studios will...
Posted by: Creativepool Editorial
Cheil Worldwide has created a golf-themed children’s book to help teach the virtues of life. The book will be used in an educational program called “Golf Daddy Class,” which is sponsored by Korean golf distributor Orient Golf. The program and...
Posted by: Creativepool Editorial
Nice Shoes Creative Studio has entered the exciting world of Virtual Reality, debuting an immersive and interactive meditative experience "Mio Garden" to a delighted audience of marketing leaders at the 2016 ANA Masters of Marketing Conference in...
Posted by: Hype
Bold Monday - WeTransfer Online file sharing service WeTransfer has unveiled a bold redesign of its identity, logo and website, which includes the rater severe step of removing the “Transfer” from the brand name. This is the first...
Posted by: Creativepool Editorial
LIDA – Blue Cross Award-winning customer engagement agency, LIDA this week released a new integrated campaign for animal charity, Blue Cross. The charity tasked LIDA with developing a bold and brave campaign running across press, social, radio,...
Posted by: Creativepool Editorial
The upcoming Production Social (30th November) is themed around Punk, Dani Michelon, Head of AMV XLAB, the innovation lab at AMVBBDO & Founder of Production Social discusses why she chose this left field theme and the need for originality, rebellion,...
Posted by: Creative Social
B-Reel help launch the world’s first 'Dimensioning Instrument' Creative agency B-Reel has helped launch the first product from innovation start-up InstruMMents; a company founded by the creators of fitness and lifestyle tracker Misfit Shine....
Posted by: Benjamin Hiorns
A roundup of the most important news of the week in the advertising awards world. Twitter Awards Earlier this year, Twitter announced that it will launch its own advertising awards competition. No one was surprised there as its main competitor...
Posted by: TheNextGag
A new mentoring scheme aimed at women in the design industry has launched with the aim of helping them push through to the next stages of their careers and, in kind, catalyse greater diversity within the industry. The scheme is aimed at women at any...
Posted by: Creativepool Editorial
WeLikeIt announce first AI social media assistant November 1 saw the launch of welikeit, the first Artificial Intelligent based social media management and employee engagement platform, which is powered by Isla; a machine learning assistant that's...
Posted by: Creativepool Editorial
Adidas has released environmentally friendly football kits for two of its biggest teams; Bayern Munich and Real Madrid, part of its ongoing partnership with ocean conservation group Parley to help addresses the major threats which the world’s...
Posted by: Creativepool Editorial
The count-down has begun for another top event bringing together the brightest thinkers and the best creative work. From the organiser of Cannes Lions, Eurobest is the world’s most prominent celebration of European creativity. The festival...
Posted by: Creativepool Editorial
Southampton FC has launched a new club website in partnership with digital agency, Delete, which is part of a wider effort by the Premier League club also known as “Saints,” to create a market leading digital experience for the fans. Capitalising...
Posted by: Creativepool Editorial
This weekend, budget airline easyJet teamed up with the Netherlands Board of Tourism and Schiphol Airport to create an immersive theatre experience, which brought the sights and delights of Holland to London. The stunt, which is part of the brand's...
Posted by: Creativepool Editorial
Bruce Mau Design is a multidisciplinary design firm specialising in brands and their environments by developing brand systems, visual identities, packaging, digital experiences and physical environments for a roster of clients including Sonos and...
Posted by: Kate Lewin
The Ding smart doorbell launches on Kickstarter How many times have you missed the doorbell because you were either out of earshot or otherwise indisposed? And how many times have you wished you could simply tell that nuisance caller to jog on...
Posted by: Benjamin Hiorns
October 5 marked the launch of “Taste Mode,” the latest in-depth investigation into the future of food and drink from Pearlfisher Futures, the Pearlfisher agency’s insight and innovation studio. 2016 Taste Mode Futures (and its...
Posted by: Creativepool Editorial
In the final part of our series on learning how to navigate the world of creative talks and events, and how to make the most of them, we turn our attention to using them for growth - both in terms of your business and personal prospects. If you have...
Posted by: Fiasco Design
A roundup of the most important news of the week in the advertising awards world... Advertising Week 2016: 26-30 Sept This week was Advertising Week in New York. Attendees of the week-long event got to hear Carolyn Everson, Imran Khan, Wendy Clark...
Posted by: TheNextGag
Snapchat unveil video shooting sunglasses and rebrands as Snap Inc The social media app giants over at Snapchat have ventured into product design by launching a pair sunglasses that also take videos. The product, which feels for all the love in the...
Posted by: Benjamin Hiorns
What does it take to be a Founder of the next best tech company? Or the Director at a top agency? A sensational appetite for learning is definitely one of them. Inside the Mind is a new series of interviews where we jump into the heads of leaders &...
Posted by: Alexandra Schott