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Leaders

The Force is female in new Cineworld Christmas campaign

Cineworld unleashes The Force in a new campaign to promote its Christmas gifting range while also looking ahead to some of this winter's biggest blockbusters. The ad begins with a spirited game of Charades during a festive family gathering on...

Posted by: Creativepool Editorial
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Leaders

Are automotive brands accidentally alienating the female market?

By Erminia Blackden, head of strategy at Partners Andrews Aldridge... Women are in the driving seat for 85% of all purchases. This includes cars and trucks in the US, yet the industry as a whole seems woefully ill-equipped to serve its current and...

Posted by: ENGINE
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Leaders

MEC supports female entrepreneurs with AllBright partnership

MEC UK has partnered with AllBright to help achieve its mission to make the UK the best place in the world to be a female founder. AllBright was launched in 2016 by co-founders Debbie Wosskow OBE (CEO and Founder of Love Home Swap) and Anna Jones...

Posted by: Creativepool Editorial
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Leaders

CS For SHE: A new training programme for Female CDs and ACDs

We are delighted to announce CE for She (with CE), a new training programme for female ACDs and Creative Directors. The aim of the programme is to give female senior creatives the tools they need to really thrive in the creative industry. Working...

Posted by: Daniele Fiandaca
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Leaders

Cannes Lionesses on the hunt for the first ever female Gold Lion winner

Whilst we might like to occasionally hide our heads in the sand and pretend it's not the case, the sad fact remains that in advertising, as in most walks of life, the gender gap is still an issue. Hoping to turn the tides during this year's Cannes...

Posted by: Benjamin Hiorns
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Leaders

The unique creative culture of Royal Tunbridge Wells

As the agency prepares to turn 50 next year, Southpaw's MD Tom Poynter highlights the creative culture of one of England's best-loved spa towns. Situated in the heart of ‘The Garden of England’, this spa town takes its name from the...

Posted by: Southpaw
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Leaders

Top Hires of the Week

AKQA AKQA welcomes Christine Grand as Client Partner in the San Francisco studio. She will report to AKQA Director of Client Services Kristin Goto. Christine is a global marketing leader with over 15 years’ experience driving digital...

Posted by: Creativepool Editorial
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Features

Talking Cannes Lions 2018: Why Cannes Lions is still relevant.

With adland set to descend on the French Riviera any day now in preparation of the biggest week in the industry calendar, I caught up with a host of industry experts and influencers and quizzed them on the continued relevance of the Cannes Lions...

Posted by: Benjamin Hiorns
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Leaders

Fearless Girl continues to dominate as PR Lions winners are revealed

Ketchum were the big winners in the PR Lions last night. The global PR firm and its subsidiaries won 11 PR Lions last night, including two Gold Lions for handling PR for the Cheetos Museum campaign for Cheetos, and a Gold for its work on Care Counts...

Posted by: Creativepool Editorial
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Leaders

Glass Lions Winners Announced

McCann New York's high-profile “Fearless girl” sculpture on Wall Street has won the Glass Lion Grand Prix at Cannes Lions. The work, which depicts a young girl standing up to the famous Wall Street charging bull statue, has become a...

Posted by: Creativepool Editorial
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Leaders

Outdoor Lions Winners Revealed

The winners of the prestigious Outdoor Lions Awards (sponsored for the eighth consecutive year by Clear Channel Outdoor) have been announced at Cannes Lions 2017. Joint Grand Prix winners were: Twitter, for their brand campaign through Twitter San...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Liquid - Haymarket Media Group Haymarket Media Group has announced that creative agency Liquid, have been appointed as the creative and strategic partner for the British Style Collective 2017, presented by The Clothes Show. Following a competitive...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Wieden+Kennedy

Follow their passions for Booking.com To kick off its new integrated brand campaign, Booking.com has released the new “Food Lovers” TVC by Wieden+Kennedy Tokyo. The 30-second and 15-second launch TVC, “Food Lovers,” features...

Posted by: Creativepool Editorial
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Leaders

So Over It: Barbie's Rebrand

These days, Barbie has come to stand for a biologically impossible body shape, vanity, narcissism and the aspiration to do nothing more than hang around all day with Ken. She’s certainly not a figure of female empowerment. In fact, it’s...

Posted by: Kate Lewin
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Leaders

Taylor Swift is the new face of the Keds rebrand

Kanye West caused mild outrage (but that is his raison d'être) at Glastonbury last month when he declared himself as the “Biggest rock star on the planet,” but the truth is, he isn’t even close. In fact, that mantle belongs to...

Posted by: Benjamin Hiorns
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Leaders

Account Wins

Peperami After a competitive pitch process, Havas Helia, has won the digital engagement work for Peperami, the flavoured salami brand now owned by Jack Links. Havas Helia has been tasked with building a new UK website for the brand and driving...

Posted by: Creativepool Editorial
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Features

Speak when you're spoken to, dear. Or put the kettle on.

Call me naïve, but I think we in the UK are pretty inclusive; more so than other nations. Granted, discrimination in the workplace does still exist on various levels - and much more in some industries than others. Banking, I hear, is one of...

Posted by: Ashley Morrison
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Leaders

The power of sport in brand activism

Throughout history, athletes have operated in the sphere of public good. From Mohammad Ali resisting the Vietnam War draft, Billie Jean King playing the now infamous 'Battle of the Sexes' match to promote women’s equality, or Colin Kaepernick...

Posted by: Brandpie
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Leaders

Account Wins of the Week

WCRS - MoneySuperMarket MoneySuperMarket has announced the appointment of WCRS as its new creative agency. WCRS won the brief in a four-way pitch process against Saatchi & Saatchi, AMV BBDO and Wieden & Kennedy and will start working with...

Posted by: Creativepool Editorial
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Leaders

Leo Burnett's 2017 Cannes Lions Predictions

Leo Burnett has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity. The annual Leo Burnett Cannes Predictions has a track record of nearly 85% accuracy in...

Posted by: Creativepool Editorial

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