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Inspiration

How to sell a tractor: the difference between features and benefits

Advertising law states that people buy benefits, not features. This law is also known as: features tell, benefits sell. Which means it’s fine to explain the features that a product has, but it’s by showing the benefits those features...

Posted by: Woven Agency
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Features

The Price of Reality: Why the Royal Photo Manipulation Saga Matters

Generally speaking, the morning after the Oscars means everyone talking about the Oscars, trading opinions on the gaffes, the big musical numbers and the controversial wins. This year, however, I awoke the morning after not to hordes of messages...

Posted by: Benjamin Hiorns
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Inspiration

Swift Creatives unveils personalised AI assistant #BehindTheIdea

AI is fast becoming a part of our everyday lives, making life easier in both our personal and professional lives. But what does the future AI personal assistant look like? With its new concept, Swift Creatives sets out what could be the next...

Posted by: Creativepool Editorial
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Inspiration

KOTEX tackle taboo-breaking design in menstrual health #BehindTheBrand

Pearlfisher, the brand design agency, has unveiled its design for The Pack by KOTEX for tween girls at school in South Africa. The kit goes beyond the traditional functionality of fem-care to transform menstrual education into an engaging, empowering...

Posted by: Creativepool Editorial
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Inspiration

‘Google — 25 Years in Search’: A love letter to humanity

Google is 25 years old, meaning that Search data is able to reflect 2.5 decades of human history. This time period includes, of course, the rapid popularisation of the internet, the genesis of social networks sites and YouTube - as well as much more....

Posted by: Novagram
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Industry

Creative Careers in Gaming Industry - TOP 6

Looking for creative caree­rs in gaming? The gaming industry has plenty of roles for those­ with artistic talent who love creating game­s. This article will introduce six exciting care­ers, from game artists to game...

Posted by: Creativepool Partner
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Inspiration

The EPIC untold story behind Fairytale of New York #BehindTheIdea

Over Christmas last year, Irish independent creative agency The Public House launched their ampaign for EPIC The Irish Emigration Museum featuring a choir of NYPD veterans, correcting a musical myth at the heart of The Pogues’ classic Fairytale...

Posted by: Creativepool Editorial
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Workshop

How to create and build an engaged eco community online

Back in the lockdown summer of 2020 we launched Earthtopia, a channel to help people ease eco-anxiety and highlight solutions to the climate crisis. As an specialist communications agency, we work with many sustainability-focused clients but we also...

Posted by: 33Seconds
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Inspiration

Tearing loved ones apart for 40 years with Domino’s #BehindTheIdea

Domino’s, the UK’s most loved pizza delivery company, unveils the next chapter of its ongoing Domin-oh-hoo-hoo campaign. Revealing a new 30” spot which reflects a brutally honest take on sharing, Tearing Loved Ones Apart Since 1985...

Posted by: Creativepool Editorial
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Features

Creative Trends That Will Dominate 2024 #YearInReview

We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...

Posted by: Benjamin Hiorns
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Inspiration

Is the ‘Dumb Money’ movement really so dumb?

In early 2021, millions of ordinary people across the US started buying shares in the declining video game store GameStop - investing tens or even hundreds of thousands of dollars. Their investments were ridiculed by financial experts, but the...

Posted by: Creativepool Editorial
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Workshop

How to hire a Digital Designer

In an increasingly digital world where companies are always competing to build their online presence, hiring an experienced digital designer is of paramount importance and the hiring process should reflect this. The guide below will take into account...

Posted by: Creativepool Editorial
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Features

Has John Lewis lost the Christmas magic? #HolidaysMonth

There was a time when the televisual Christmas beacon was lit whenever we first heard the “holidays are coming” Coca-Cola jingle, but for the past decade (at least) that torch has been passed to John Lewis and their annual festive weepy....

Posted by: Benjamin Hiorns
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Inspiration

Microsoft Word has been shaping language for 40 years

If you’re reading this, you are more than likely familiar with Microsoft Word: the world’s most famous word processor that turned 40 years old last month. You may be surprised, however, to learn that this helpful tool has had an impact on the way...

Posted by: Novagram
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Features

Making Brands Beautiful – A #CreativeCaseStudy on M&S Farm to Foodhall

Nate Camponi, a Director at Chief TV, made a series of beautiful short films for M&S with celebrity chef Tom Kerridge earlier this year. In this piece, Nate explores how to tell big corporate stories in a more digestible way and what you can do from...

Posted by: Creativepool Editorial
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Inspiration

Campaign to bring back Page 3 proves scars can be sexy #BehindTheIdea

Eleven years on from the start of the No More Page 3 campaign, which saw women’s rights advocates bring an end to the controversial topless pin-up page, feminist and sex positive porn pioneer Erika Lust is leading a campaign called ‘One...

Posted by: Creativepool Editorial
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Inspiration

When Branding, Politics & Capitalism Collide

We live in a dangerously divided world where politics, branding, and capitalism continue to collide. Fueled by social media’s immediacy, vast reach, and influence, and a society stoked by activism, we’ve never been more socially...

Posted by: Lysle Wickersham
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Inspiration

Team breaks the mould on grief for Empower #BehindTheBrand

Brooklyn-based design agency Team have rebranded nonprofit youth-mentoring program, Empower. The rebrand signals an expansion of the organization’s initial mission, which focused on supporting young women who had experienced mother loss,...

Posted by: Creativepool Editorial
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Features

Halloween Campaign Roundup 2023 #HolidaysMonth

I would never pretend to be the most enthusiastic Halloween fan. I mean, I love a good horror movie and enjoy a good tooth-rotting bar of chocolate as much as the next person but the whole concept has always felt a little contrived to me. However,...

Posted by: Benjamin Hiorns
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Inspiration

Indeed make the world work better #BehindTheIdea 

Indeed, the global matching and hiring platform, recently unveiled its new “The World Can Work Better” brand vision with an international advertising campaign amplifying how better work leads to better lives. The campaign is the first...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on Vaask Manufacturing

We sit down with Jon Olsen, Vaask Founder, for a very different Company Spotlight. How was your company born and where are you based? In early 2020, as the pandemic took hold, I grew frustrated by the hand sanitizing experience. Now more important...

Posted by: Creativepool Editorial
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Features

Top 10 Social Media Platforms for Creatives #MediaMonth

Social media has changed the way we live. That might sound like grandstanding for a second, but if you truly take some time to step back and analyse the incestuous way Facebook, Instagram and TikTok have managed to wean their ways into our shared...

Posted by: Benjamin Hiorns
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Inspiration

Kia find the beauty in loneliness with a CGI firefly | #BehindTheIdea

Creative comms agency Innocean UK worked with long time client Kia on its most recent ad. The agency showcased the enticing design and class leading features of the Kia Sportage, with the help of a CGI firefly. In collaboration with director Lee J...

Posted by: Creativepool Editorial

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