Features
US-based creative agency Mekanism prides itself on delivering work aligned with the 'Soul & Science' of storytelling, which means the human and data side is considered on every brief.
It's an approach that helps the company to deliver meaningful...
Posted by: Creativepool Editorial
Leaders
In early January, Mastercard dropped its name from its logo, and a number of industry commentators picked up their pens to discuss the meaning of the move.
The financial brand cited the removal of the wordmark as a move towards greater digital...
Posted by: Creativepool Editorial
Leaders
The new Zara logo incited a mixed response from consumers as to its aesthetic appeal, with many fans demanding the brand revert back to its previous design.
But a closer look at the new logo suggests the brand is more in touch with its audience than...
Posted by: Creativepool Editorial
Leaders
Last weekend saw the return of Tottenham and England star Harry Kane after a month out of football through injury. Scoring a goal in typical fashion, he has since made headlines by appearing in a great new campaign for Harry’s razors which...
Posted by: Creativepool Editorial
Leaders
Snickers has always had a reputation for being the chocolate bar that conquers hunger fast and its oddball advertising through the BBDO network has backed up that claim in entertaining fashion.
The brand has been a serial advertiser at the Super...
Posted by: Creativepool Editorial
Leaders
Ahead of Sunday's Oscars ceremony, eight in-house designers at Shutterstock have given this year's Best Picture nominees the pop art treatment using content from the creative platform.
Shutterstock runs its Oscar Pop! poster series every February...
Posted by: Creativepool Editorial
Inspiration
What does the future look like? Change is happening at a faster rate than ever before and we've become one global community meaning we witness even more evolving consumer habits.
At Connect: London, Hollie Lubbock, interactive design lead at Fjord,...
Posted by: Creativepool Editorial
Leaders
Dutch Design Week is renowned for future thinking and concept-driven projects, making it one of the top design events of the year. This year’s exhibit revolved around something that’s top of the agenda for everyone from governments to...
Posted by: Pearlfisher
Leaders
Burberry - Close Your Eyes and Think of Christmas
Vodafone - Christmas Covered
Agency: Ogilvy UK
Director: Gary Freedman
Production: Independent Films
Visa - #KeepItLocalThisChristmas
Agency: Saatchi & Saatchi
Director: Chris...
Posted by: Creativepool Editorial
Leaders
Tribal Worldwide gets social with AT&T
Tribal Worldwide, a division of DDB Worldwide and Omnicom, has been selected by telco AT&T to run its corporate social media account, effective immediately.
Tribal will service the business out of its...
Posted by: Creativepool Editorial