Displaying 181 - 216 of 788 results
Building your library of spell books If there was a stereotypical mug for copywriters, it would have a slogan along the lines of ‘You don’t have to be a bibliophile to work here, but it helps!’ Actually, it would probably be...
Posted by: Ant O'Neill
At London’s newest event space, Magazine, there’s a giant octopus serving drinks, a Human Mirrorball in the middle of the dancefloor and custom-built ‘see the stage boots’ to allow for good views of the DJ. These are just some...
Posted by: Ryan Watson
After a long summer away, American football is back! As the NFL gears up for another big season - its 100th - a new ad featuring real fans celebrates the fierce rivalries of the sport across the US. Inspired by this year’s Thursday Night...
Posted by: Creativepool Editorial
The team at in-game advertising platform Bidstack spent last week in Cologne for Europe’s biggest gaming event - Gamescom. Here, its CMO, Simon Gosling, offers a comprehensive look at some of the key things they took away from this year’s...
Posted by: Creativepool Editorial
Direct-to-consumer (D2C) retailers are fast gaining ground in an overcrowded market at a time when high street retail’s woes are only deepening. As iconic brands like Barney’s and Victoria’s Secret struggle in the US and Mothercare...
Posted by: Creativepool Editorial
It’s been almost a week since Liverpool Football Club's brand received a significant boost when the team beat Premier League rivals Chelsea on penalties to lift the UEFA Super Cup. But what about the event’s own image? Having taken the...
Posted by: Creativepool Editorial
UKTV has commissioned a giant ghost mural in London calling on viewers to ‘join Dad’s Army’ for a three-day TV special for the classic comedy. Dad’s Army: The Lost Episodes will see three remade parts from the show's second...
Posted by: Creativepool
We don’t like cricket… we love it! So, when the Australian national team’s Cameron Bancroft was caught on TV trying to rough up a ball with sandpaper during a third Test match last year, it made us sad. He was trying to change the...
Posted by: Creativepool Editorial
The new Premier League season is underway and while all the fresh replica kits look lovely on the players, they are more expensive than ever. The good news for today’s fashion-conscious football fan is that COPA90 has launched a nostalgic...
Posted by: Creativepool Editorial
To celebrate the return of wildly popular TV show Peaky Blinders in the UK, public broadcaster the BBC launched a hunt for the best fan art to help promote the fifth season. Anyone with a creative mind was invited to submit a one-of-a-kind static...
Posted by: Creativepool Editorial
Just over a week since the Love Island finale aired, attracting an average audience of 3.63 million, this year’s cast has been swept up in the annual whirlwind which follows leaving the villa and re-entering the real world. Love Island...
Posted by: Creativepool Editorial
Nostalgia has been big for business for the past few years and a new HD Ghostbusters game is set to continue that trend as Bill Murray and his team of trusted scientists return for more adventures. Ghostbusters: The Video Game Remastered delivers a...
Posted by: Creativepool Editorial
Clothing brand Diesel is giving away a limited number of original jumpsuits from hit Netflix series Money Heist, while challenging fans to disconnect from social media. In contrast to other brand strategies to try and achieve as much online...
Posted by: Creativepool Editorial
Samsung has launched a digital ad via We Are Social Australia fronted by four well-known personalities including Stranger Things star Millie Bobby Brown. The spot sees the actor and creator appear alongside Grammy-nominated DJ and producer Steve...
Posted by: Creativepool Editorial
Paddy Power has announced that its controversial ‘sash’ sponsorship of Huddersfield Town was just a prank and revealed the actual shirt the team will wear this season. Earlier this week, the bookie unveiled a shirt featuring oversized...
Posted by: Ryan Watson
UK bookmaker Paddy Power has unveiled the designs of its first football club shirt sponsorship - for Huddersfield Town FC - with its name presented in an oversized sash. In what the brand is calling a “modern twist” on traditional shirt...
Posted by: Creativepool Editorial
DixonBaxi’s co-founder Simon Dixon believes designers and other creatives should stop worrying about what others are doing and enjoy the moment. “They can be desperate for the next big thing and fear they are missing out,” he...
Posted by: Creativepool Editorial
To mark the reopening of environmentally-friendly fashion brand Freitag’s Zurich District 4 store, the brand is giving consumers the chance to create their own product. Following common remarks such as ‘Have you got his bag in pale...
Posted by: Creativepool Editorial
This month marks one year since Instagram launched IGTV. A native long-form video channel within the app, IGTV was destined for big things. After all, it combines two big social trends: Instagram itself and video. But the new feature has not yet...
Posted by: Creativepool Editorial
Retro Games has finally released details of its long-awaited reimagining of the best-selling home computer of all time, the Commodore C64, with a December release date slated. The full-sized version of the 80s classic will launch in time for...
Posted by: Creativepool Editorial
The Cannes Lions International Festival of Creativity is underway and tonight the first awards ceremony will take place at the Palais des Festivals where the first wave of winners will be announced. Ahead of the five awards shows taking place every...
Posted by: Creativepool Editorial
Krispy Kreme has become the go-to brand for bosses in the UK keen to reward staff with the sweet treat. But the enjoyment doesn't stop there and the doughnut company has now swung onto social media to promote an incentive that goes way beyond the...
Posted by: Creativepool Editorial
Love Island is back. For the rest of the summer in the UK, our screens will be blessed with the sights of sun-kissed sceneries and troublesome twenty-somethings with enviable physiques. While you can accuse the show of being many things, it’s...
Posted by: Creativepool Editorial
Rock-themed craft brewery SingleCut Beersmiths has gamified the labels of its latest IPA, Big in Japan, to tell stories of well-known songs that got their big break in the country. The unique can packaging created by Zulu Alpha Kilo honours four...
Posted by: Creativepool Editorial
Game of Thrones fans will love one of the pieces in artist and illustrator Patrick Morales-Lee’s Boxset Legends series. The collection sees Tyrion Lannister, one of the HBO show’s most admired characters, make an appearance (below) and...
Posted by: Creativepool Editorial
When it came to launching a new campaign for automotive brand ŠKODA recently, the client pointed to the success of its work with Paloma Faith last year for inspiration as it sent sales through the roof. But the Fallon creative team on the...
Posted by: Creativepool Editorial
A new short film created by Berlin-based agency antoni encourages consumers to remember who they are by channelling their youth alongside the tagline #PlayByYourRules. The five-minute film (below) introduces an adult male with a busy professional...
Posted by: Creativepool Editorial
Earlier this month, fast food chain Burger King launched a new veggie burger in St Louis in what was initially thought to be an April Fools' prank. However, the trial went so well the option is now being rolled out nationwide. The Impossible Whopper...
Posted by: Creativepool Editorial
Every February, the Oscars fill our hearts with joyous moments. Smiles, tears and inspirational speeches make film fans emotional across the globe. Sometimes the winners make us happy and sometimes we get mad at the jury because of their choices....
Posted by: Dream Farm Studios
We’re a nation of coffee addicts. We’re also addicted to coffee brands. This has become apparent in the FMCG sector, where well-known coffee shop brands can be seen lining supermarket shelves as they continue to exert their dominance in...
Posted by: Creativepool Editorial
The new Zara logo incited a mixed response from consumers as to its aesthetic appeal, with many fans demanding the brand revert back to its previous design. But a closer look at the new logo suggests the brand is more in touch with its audience than...
Posted by: Creativepool Editorial
Rhodri Giggs has been unveiled as the face of Paddy Power’s new ‘loyalty’ campaign via an ad which mocks his ex-pro footballer brother Ryan and the affair which shocked the UK. In the tongue-in-cheek spot, Rhodri pokes fun at...
Posted by: Creativepool Editorial
Coca-Cola launched a campaign to mark a new strategic partnership with the Premier League last week positioning the beverage and sport as things that bring people together. Alec Mellor, marketing manager at the brand, offers insight into the...
Posted by: Creativepool Editorial
The prospects for video makers and marketers in 2019 are beginning to heat up. The film and video industry is changing rapidly, with new gear, formats, channels, and avenues for advertisements gaining momentum every day. Let’s look at the top...
Posted by: Shutterstock
Jonathan Ford, Founding Creative Partner & CEO New generations come with new preferences, new technology and new ways of wanting to connect. Brands - regardless of their age or size - need to adapt to the needs, wants and desires of evolving...
Posted by: Pearlfisher
If you spend a bit too much time sitting in back-to-back meetings, planning rollout dates, looking at demographics and campaign performance analytics you can sometimes be in danger of forgetting what ‘it’ feels like. What is it exactly?...
Posted by: Crush