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Leaders

Top 10 Account Wins of the Week

Publicis Media - Molson Coors Molson Coors, one of the UK’s biggest brewers, has announced Publicis Media as their new media agency for the United States and United Kingdom. Molson Coors launched an RFP last Autumn to assess media agency...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Saatchi & Saatchi London Saatchi & Saatchi London has made two key management changes, promoting Richard Huntington, currently Chief Strategy Officer, to the role of Chairman and Sam Hawkey, currently a Managing Partner, to Managing Director. The...

Posted by: Creativepool Editorial
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Inspiration

How brands are using: Live video

Lest we forget, video content is king, and live streaming is the shiny pearl on top of the crown. With Facebook Live and Instagram Live’s emergences last year, brands discovered unprecedented, cost effective ways to engage with existing...

Posted by: Kate Lewin
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Leaders

Creativepool Annual & Awards 2017 Shortlist Nominees Announced

Creativepool has officially announced the shortlist nominees; this brings the start of the People’s Choice voting for the 2017 Annual and Awards, with support from jones knowles ritchie, Saddington Baynes, and Made in Global. The excitement...

Posted by: Creativepool
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Leaders

Super Bowl 51: Every Ad We Have So Far

The New England Patriots will clash with the Atlanta Falcons at Super Bowl 51 this coming Sunday, February 5th, but we're not interested in any of that. No. We're only interested in what happens between the plays. As is usually the case, brands are...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Nineteentwenty Nineteentwenty has announced the appointment of Duncan Horn, who joins the company’s London office from Glassworks as VFX Supervisor. Duncan’s arrival completes a lucrative year for Nineteentwenty. 2016 saw the post...

Posted by: Creativepool Editorial
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Leaders

Avios and British Airways offer a VR Tour of Madrid

Avios and British Airways are launching a new virtual reality campaign to encourage people to collect Avios when booking flights to Madrid with British Airways. The campaign features a 360 degree VR video allowing users to visit the city from the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week: Super Bowl Special

David&Goliath - KIA Kia is wasting no time in teasing its Super Bowl ad this year. After releasing two short teaser spots last week, the automaker has now released another teaser spot starring its celebrity spokesperson, Melissa McCarthy. The latest...

Posted by: Creativepool Editorial
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Leaders

Copa90 lets brands 'buy audiences' with FC90

Copa90, the world's largest independent football business and definitive youth football brand, has launched an innovative new ad product that allows brands to buy into the company's audience share. Copa90 has more than 12 million subscribers globally...

Posted by: Creativepool Editorial
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Leaders

What we've learned from Clinton's digital presidential campaign

Back in 2008 when Obama first ran for president, the iPhone was only a year old and Facebook wasn’t yet the world’s largest social network. Obama’s digital strategy was savvy and helped to mobilise voters who were already actively...

Posted by: Kate Lewin
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Leaders

The President Trump Inauguration: Laughing Through the Tears

With Donald J. Trump set to claim the mantle of “World's Most Powerful Man” this afternoon, I thought it was about time to start laughing through the tears. So, instead of pontificating on the dark days ahead when the real estate tycoon,...

Posted by: Benjamin Hiorns
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Workshop

You need to find time to write…

I have a relatively busy life. Beyond my 9-6 job in London as a Creative Director, I have to spend 2 hours either side commuting to and from work, 5 days a week. I generally stagger in from 8pm, I find I'm pretty exhausted, hungry, creatively drained...

Posted by: Andrew
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Inspiration

Inside the Mind of Hugo Rodrigues, CEO at Publicis Brasil

What does it take to be the founder of the next best tech company? Or a director at a top agency? Well, an appetite for learning helps, so ‘Inside the Mind’ is a new series of interviews helping you get in the heads of the leaders and...

Posted by: Kate Lewin
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Leaders

Top 10 Account Wins of the Week

Rothco - Kerry Foods UK Rothco is continuing its international expansion out of Dublin having been awarded the international contract for Kerry Foods’ Kids Dairy Snacking business encompassing Cheestrings, Yollies and Scoffies. Cheestrings...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Saatchi & Saatchi - HomeAway In what is easily my ad of the week, given my love for all things Nick Offerman, the former Parks and Recreation star (and carpenter) urges people to “Get HomeAway from it all” as part of the holiday rental...

Posted by: Benjamin Hiorns
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Leaders

CES 2017: Setting the Tech Trends for 2017

Automated and Electric Cars takeover the show floor The trend I noticed from this year's CES above all others was the prevalence of automobiles on the show floor. Whilst we are probably a good few years away from the technology becoming commonplace,...

Posted by: Benjamin Hiorns
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Leaders

The Ministry of Sound nightclub with moving walls that never was

Architecture firm OMA has revealed some previously unseen designs for a shapeshifting new music venue for London nightclub chain Ministry Of Sound. According to the firm run by Rem Koolhaas, it won a competition to design a new home for the...

Posted by: Creativepool Editorial
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Inspiration

Five degrees (or days) for communication over: 360 to 365

Once upon a time there was a briefing with expectations, assets and a budget. The team met, brainstormed, scratched their heads , planned, created and finally the child was born. The presentation to the client was good - the powerpoint presentation...

Posted by: Andre Felix
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Inspiration

The Visualise team look ahead at VR in 2017

How will VR in 2017 play out and what existing and new trends will contribute towards its growth? There’s no denying it, 2016 was a major year for VR. The VR industry has moved so rapidly that VR in 2017 and beyond will only be limited by our...

Posted by: Visualise
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Leaders

How brands are using Chatbots

Discussions about chatbots have been doing the rounds for a while now, they're usually encased within a ‘will they/won’t they?' hit the mainstream-type discussion, in which marketers like to tell us we’re on the cusp of THE next big...

Posted by: Kate Lewin
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Leaders

Top 10 Ads of the Week

J. Walter Thompson London - HSBC The latest HSBC UK campaign by J. Walter Thompson London aims to demonstrate how HSBC’s products and services keep its customers moving onwards with their lives. The four specific offerings are: a one day...

Posted by: Benjamin Hiorns
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Leaders

Top Tech Trends of 2017 from the Industry

AI, VR, AR. 2016 was very much the year of the double letter acronym, and, if our panel of industry experts is to be believed, then 2017 looks set to take the developments of 2016 and push them into overdrive. We asked a number of industry experts...

Posted by: Creativepool Editorial
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Leaders

Advertising Trends of 2017 from the Industry

When discussing the trends that will take hold in advertising next year, it's important to understand what a polarising year 2016 has been. As we approach year's end, we've all no doubt grown tired of the generic “I'll be glad when this year is...

Posted by: Creativepool Editorial
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Inspiration

How to create the perfect creative space

Whether you’re freelance or full-time, creating the perfect creative space can bring previously unfathomable rewards. Despite this, many people don’t put much thought into their work environment, and - without realising it - they might...

Posted by: Cogs Agency
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Leaders

Visions in VR: Trends to Watch in 2017

It’s no secret that virtual and augmented reality technologies are going to conquer the market in the coming years and change our media usage in increasingly 'Black Mirror'-esque ways. Just like social media and the widespread use of mobile...

Posted by: Kate Lewin
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Leaders

Center Parcs launch new integrated campaign JUST in time for Christmas

Leading short break expert Center Parcs has unveiled a new TV advertisement as part of a broader marketing campaign by Brothers and Sisters celebrating the forest as an immersive playground. The new 50-second TV commercial launched on December 21 on...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

SCPF - TOUS TOUS, along with SCPF, presents the fifth instalment of the well-known Tender Stories series. A comprehensive communication campaign with the aim of depicting tenderness from a new angle, as well as revealing the new Autumn/Winter 16-17...

Posted by: Creativepool Editorial
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Leaders

Creative Opinion: Thoughts on Branded Content for 2017

At K7, our role is to help creatives find, create and sell the hottest content around the world. Historically, our focus within that has always been with in what we’d now define as ‘classical television’; that largish screen we...

Posted by: Creativepool Editorial

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