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Industry

The pixel perfect world of Pixel Artworks | #CompanySpotlight

Tom Burch is MD of immersive experience company Pixel Artworks and has been creating wonder with his work for brands since he founded the business in 2005. From creating fire-breathing dragons for Warwick Castle to planting the Garden of Light for...

Posted by: Creativepool Editorial
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Industry

Are robots replacing us?

This is a question those in the creative industry have probably asked themselves in the past few years. Hugo Evans, senior designer at We Are Tilt has a decade-long career spanning branding, print and digital. The arrival of artificial intelligence...

Posted by: We Are Tilt
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Workshop

How much should I charge as a freelance web designer?

Are you visually creative, and tempted to work remotely for yourself? And do you have a brain that’s equal parts creative and mathematic? Do you also consider yourself something of a natural touch when it comes to design work? Then you might be...

Posted by: Creativepool Editorial
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Leaders

Playing the long game and #GettingToKnow Great State’s Matt Powell

Matt Powell was recently hired as Creative Director at Great State, where he joins a multi-disciplinary team redesigning the Royal Navy’s website, plus significant projects for Honda, Orange and Bristol Airport. Starting his career at Profero,...

Posted by: Creativepool Editorial
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Leaders

The fusion fashion of designer Kelly Oozageer | #MemberSpotlight

Born and raised in Croydon, Kelly Oozageer is a graduate of the London College of Fashion that founded her own brand while studying and launched after graduating. Today, Cassine is a thriving fashion label that has been featured in exhibitions, shows...

Posted by: Creativepool Editorial
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Workshop

Making some serious noise with Rowdy Studio | #CompanySpotlight

Rowdy Studios is a full-service branding agency based in London and Dublin with over a decade of experience in building bespoke brands. A tight-knit team with an enviable client list, Rowdy is an agency that “blends sound strategy with loud...

Posted by: Creativepool Editorial
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Inspiration

Dipping an OREO into marmite with style | #BehindTheIdea

OREO has launched a new campaign celebrating all the different and playful ways people eat the iconic cookie and encouraging them to share their quirky rituals and pairings. Highlighting the unique ways UK consumers enjoy their OREO cookies, the...

Posted by: Creativepool Editorial
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Leaders

Top 10 most exciting retouchers on Creativepool

Not everyone is perfectly flawless, and neither is every piece of work. Even if the designer, artist, or photographer is a genius, their work will often contain a few sore spots. Indeed, even the supermodels on Instagram and on the billboards we see...

Posted by: Creativepool Editorial
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Industry

Diary of an intern – Emily Lofts on how agency life compares to Uni

Emily Lofts joined us in August as a paid design intern, after she wowed us in one of our portfolio review programmes. Halfway through her internship, we asked Emily to reflect on what she’s learnt so far, what students might find useful to...

Posted by: StormBrands
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Leaders

Enjoying the thrill of the unexpected with Austin Lane | #GettingToKnow

You might have seen BLVR’s Compton Cowboys campaign for Andis - ‘an unusually tender, insightful work for a barbering campaign’ - ECD Austin Lane led the creative vision on this. Photography, painting, drawing, and filming were all...

Posted by: Creativepool Editorial
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Workshop

How to hire a great motion graphics designer

The profession of motion graphics design is relatively new on the design front. Technology-enabled design professions are growing. And there are so many different types of designers out there, it’s tricky to keep them all straight! There are...

Posted by: Creativepool Editorial
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Industry

Engaging new audiences with a modern royal rebrand

When we speak about the royal family, we don't necessarily think of it as a commercial brand that generates significant annual earnings, but the figures prove otherwise. For example, between 2019 and 2020, ticket revenues from heritage sites reached...

Posted by: Creativepool Editorial
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Industry

The Tokyo agency that took on the world and won | #CompanySpotlight

Global design-driven creative agency monopo is an independent creative agency born in Tokyo, with offices in London, New York and Saigon that helps brands be their most inspiring selves. Their goal is to inject personality into digital design and...

Posted by: Creativepool Editorial
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Leaders

Top 10 most exciting art directors on Creativepool

Art Directors are the masters of creativity and the ones responsible for steering the visual and thematic heart of a project. They are responsible for what commercial campaigns look like and guide the hands and imaginations of various creatives to...

Posted by: Benjamin Hiorns
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Inspiration

Sabrina Dridje on keeping our Tellys in tune | #GettingToKnow

The week, we’re getting to know Sabrina Dridje, Executive Director of The Telly Awards, the world’s largest award honouring excellence in video. Sabrina is a leading voice that infuses a bold spirit of change into an ever-evolving...

Posted by: Creativepool Editorial
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Workshop

How to choose a branding agency

For many businesses, choosing a branding agency might be one of the most profound decisions to consider. Not only will this agency help define how the world views your business but how it views itself. They will help transform your business into a...

Posted by: Creativepool Editorial
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Inspiration

Samsung and the world’s first folding billboard | #BehindTheIdea

Samsung recently announced the launch of its folding billboard OOH campaign, created by Iris, to drive awareness around the release of its new Galaxy Z Flip4 , and the entire Samsung foldables range. This is the first billboard - used by a...

Posted by: Creativepool Editorial
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Features

Global creative calendar: November 2022

Anyone who commits to lifelong learning can expect many prolific returns. Expanding one's knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world, innovation...

Posted by: The Darnell Works Agency
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Inspiration

The kinetic visual compositions of VJ Jamie Shaw | #MemberSpotlight

Jamie Shaw is a freelance Motion Designer with a background in Fine Art, specifically abstract painting and drawing but his passion has always been in VJing. Working initially within the events industry, he developed a specialism in projection...

Posted by: Creativepool Editorial
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Features

Why You Need to Embrace Environmental Branding Ahead of 2023

Simply having your sign out front won’t cut it anymore. In today’s competitive landscape, branding takes on a much more comprehensive approach. This demand has paved the way for environmental branding - an immersive approach that helps...

Posted by: Creativepool Editorial
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Leaders

Exploring the inspiring world of Jaeyou Chung | #GettingToKnow

Jaeyou Chung, Associate Designer at COLLINS, is a multidisciplinary designer who gained experience interning for brand design agency Otherward before becoming a graphic designer for brand experience marketing and design partner Plus X. Now at...

Posted by: Creativepool Editorial
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Workshop

How much should I charge as a freelance branding designer?

In a rapidly competitive environment, every brand looks to set themselves apart. They want to create an unmistakable image to achieve the highest possible brand recognition among consumers. A branding designer or brand manager is responsible not...

Posted by: Creativepool Editorial
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Inspiration

A bold new identity for smart shopping brand Instacart | #BehindTheBrand

Wolff Olins partnered with Instacart to create a new identity system for the brand, as part of the grocery technology company’s ambition to serve more retail categories beyond food. Rooted in a new positioning and iconic logo, Instacart’s...

Posted by: Creativepool Editorial
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Leaders

Making brands impossible to ignore with White Bear | #CompanySpotlight

For this week’s company spotlight, we’re talking to Kelly Mackenzie, Founder and CD of White Bear. She founded White Bear seven years ago after working on global Cornetto rebrand at Carter Wong. White Bear was founded based on her passion...

Posted by: Creativepool Editorial
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Leaders

Top 10 most exciting branding designers on Creativepool

What is a brand? It’s far more than just a colour scheme and a few catchy phrases. Indeed, it’s more suitable to think of a brand as an identity - it’s what the company stands for, what it hopes to achieve and how it wants to be...

Posted by: Creativepool Editorial
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Industry

Creating the unforgettable with Taxi Studio | #CompanySpotlight

Brand expression agency Taxi Studio is an independent design business based in Bristol that’s home to a collective of global talent - without unnecessary hierarchy or inflated titles. Founded in 2002 by three friends, they have grown to work...

Posted by: Creativepool Editorial
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Inspiration

All the fun of the fear

Came across a scholarly paper titled ‘The Four Horsemen of Fear’ (how cheery!) published back in 2020 - remember then? Boy, was that a strange time. I think I was jolted back, catching Geoffrey Lewis’ amazing song ’It could be...

Posted by: Richard
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Leaders

Top 10 most exciting graphic designers on Creativepool

The best graphic designers inhabit that space between the creative and the business-minded; the tangible and the intangible. It would be quite easy (and reductive) to simply take the phrase literally and describe a graphic designer simply as...

Posted by: Creativepool Editorial
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Inspiration

The Indifference Economy

Strange times provoke strange thoughts - not helped when the news is a constant barrage of mixed messages about how we’re all going to be doing economically in the next few years - and what’s bothering me is what kind of an economy are we...

Posted by: Richard
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Features

Three ways mobile marketers can make privacy their hallmark

The launch of Apple’s ATT framework has impacted mobile marketers’ access to user-level data. To navigate this change, they need new tactics and mentalities. Drawing inspiration from brand examples, Gal Ekstein, President and GM at AppsFlyer,...

Posted by: Creativepool Editorial
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Leaders

Top 10 most exciting copywriters on Creativepool

The written word is a funny thing. It’s something `almost all of us have a basic understanding of and use every day to reply to emails, forward distracting memes to our co-workers and message our significant others about dinner. But how often...

Posted by: Creativepool Editorial
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Workshop

How to hire a great branding designer – 5 top tips

What is a brand? It’s far more than just a colour scheme and a few catchy phrases. Indeed, it’s more suitable to think of a brand as an identity - it’s what the company stands for, what it hopes to achieve and how it wants to be...

Posted by: Creativepool Editorial

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