Displaying 685 - 720 of 4184 results
How do you carry on the conversation long after an exhibition has ended? The creative folks at House of Greenland may have an idea or two. When Hyundai, official sponsor of the Hyundai Commission at London's TATE Museum, reached out for help in...
Posted by: Creativepool Editorial
Forever Beta is pushing for the Government’s recent Online Advertising Programme consultation to go further to protect children from being tricked into sharing their data online, particularly in the case of ‘Cookies’. To highlight...
Posted by: Creativepool Editorial
COVID might not be in the rearview mirror just yet but it’s at least starting to feel like it. So, with the first traces of sunshine now officially hitting our high streets, we thought it was about time to take a look at a marketing medium that...
Posted by: Creativepool Editorial
Back in September, I wrote about how comparison can be both a blessing and a curse for creatives. I talked about my own experience with ‘imposter syndrome’, and how we need to strike a balance between allowing other design professionals...
Posted by: Tony Clarkson
Scottish train company Caledonian Sleeper recently launched its new brand positioning ‘Wake Up To A Unique Way’, a follow-up to the successful 2019 “Dream Big” campaign. The aim, as ever, is to drive traffic to the...
Posted by: Creativepool Editorial
Personalisation and privacy are two of the biggest buzzwords in conversations around customer experience right now. Personalisation allows brands to deliver differentiated and more meaningful experiences, but growing concerns over data privacy have...
Posted by: Creativepool Editorial
A professional e-commerce and fashion photographer with over 10 years of experience in the creative industries, we shine this week’s member spotlight on the Parisian perfection of Malaika MARIEJEANNE. A master of lighting, set design, model...
Posted by: Creativepool Editorial
For this weeks Getting to Know feature, we sat down with Emanuela Recalcati, Director of Client Solutions at Xaxis EMEA. Having returned to work recently following maternity leave, Emanuela was eager to get back to work spearheading a brand new...
Posted by: Creativepool Editorial
So much of our lives is online, so it’s no surprise to see that privacy and security concerns are taking centre stage. How do we keep our customers safe in a world that’s only becoming more digital? James Squires, Lead Consultant of Tech...
Posted by: Creativepool Editorial
Design is a great differentiator. It can stop people in their tracks. Make them laugh. Bring them to tears. And even set your brand apart from the competition - if you dare to be bold. It’s important to understand what we mean by design. Too...
Posted by: Creativepool Editorial
Beer is my weakness. It always has been. My father worked for a brewery when I was young and my mother would dry the leftover hops and hang them in the kitchen, so that very specific, slightly earthy aroma has been a part of me for as long as I care...
Posted by: Benjamin Hiorns
There are over 6,500 different cryptocurrencies, all varying in size of market capitalisation, which have different followings and trading volumes. Some of these are meme coins that have a supporting business model flimsier than a house of cards....
Posted by: Creativepool Editorial
The latest saucy campaign for Heinz pokes fun at the brand for launching a new range of pasta sauces in the UK, 150 years after they first entered the market. The campaign, devised by Wunderman Thompson Spain, launched with a full-page ad in The...
Posted by: Creativepool Editorial
The creative industry continues to retain its reputation as a vibrant sector that has demonstrated immense fortitude against the ever-evolving challenges of the pandemic. But there is a reason why so many creatives continue to flock to the big cities...
Posted by: Creativepool Editorial
Page & Page and Partners, a London-based creative agency specialising in health and wellness, and patient advocacy group PINNT launched the adorable ‘PINNT Buddies’ campaign earlier this year to transform the lives of people they...
Posted by: Creativepool Editorial
A new digital era is on the horizon as the metaverse evolves from sci-fi concept into reality. While online channels have been the driving force of connectivity between businesses and consumers over the past couple of years, many are now...
Posted by: Creativepool Editorial
TMW Unlimited is a company that’s something of a Creativepool veteran, having been a part of our community for more than 7 years now. It’s also our 3rd ranked advertising agency and has earned a veritable bounty of Annual Awards. So, this...
Posted by: Creativepool Editorial
Creating, cultivating, and maintaining a collaborative culture across global teams is vital for international businesses who want to succeed. In doing this well, businesses gain new perspectives to better be able to innovate and grow. With the new...
Posted by: Creativepool Editorial
A keen creative with over a decade in the industry, Jamie Watson believes that building a brand is not just about having a tagline, a logo or a webpage - It is the fundamental root from which all of these assets must stem. “It’s getting...
Posted by: Creativepool Editorial
International Women’s Day seems to be getting more and more traction every year and that’s exactly the way it should be. But this year, rather than simply share a collection of today’s best IWD campaigns, social media posts and...
Posted by: Creativepool Editorial
Many industries had to move their entire networks online overnight in March of 2020, however, there is no doubting the impact a well-run live event can have for brands of all shapes and sizes. However, with all COVID restrictions having now lifted,...
Posted by: Creativepool Editorial
Last month, Evian unveiled a dazzling pop-up immersive art installation in London created with multi-disciplinary artist and crystal lover, Sara Shakeel, to celebrate the launch of its long-awaited new sparkling water product. Evian brought together...
Posted by: Creativepool Editorial
“Immersion” is a very popular word right now. Immersive experiences are all the rage and brands are falling over themselves to talk about it. But one agency that’s been all about the immersion game for a while now, predating the...
Posted by: Creativepool Editorial
One of the biggest challenges, as companies grow, is maintaining the disruptive and change-making spark that made them unique in the first place. It’s therefore vital that they stick to their core values when evolving the culture and...
Posted by: Creativepool Editorial
Fernando Amaral, VP of Marketing at Landbot and host of the Ungated Marketing Podcast, tackles how we are shifting to a moment-based marketing approach with the bi-directional experience, building the next generation of marketing. Fernando is a...
Posted by: Creativepool Editorial
Inclusive design is on the rise in the baby care sector. People want to see a brand that not only embraces natural and organic products but one that accounts for every background and is relatable to all. The focal point should not just be a...
Posted by: Creativepool Editorial
Warning: Featured happenings in this Global Creative Calendar edition are closer than they appear. Over the past several years, these updates have presented thousands of opportunities to advance knowledge, sharpen skills, immerse within world-class...
Posted by: The Darnell Works Agency
While it was once fashionable to snub the non-alcoholic booze market, the last few years have seen the sector revolutionised by brands that actually know what they’re doing and who their target audience is. Seedlip, one such brand, recently...
Posted by: Creativepool Editorial
Just when you thought all of the year’s trends had been discussed, dissected and digested, here’s one final piece of insight from some of the leading female voices in advertising. Pulled from a report by Digital Leading Ladies (the...
Posted by: Creativepool Editorial
In this week’s #GettingTo Know we catch up with Scott Lakso, Executive Producer at the New York-based creative branding agency loyalkaspar. Scott is an eccentric and dynamic creative who sees his role as “cumulative rather than...
Posted by: Creativepool Editorial
A creative director and designer with 25+ years experience working in the creative industry, Patrick Corley-Jackson has been involved with design agencies in the UK and US and has worked with some of the world's largest (and smallest) brands. A safe...
Posted by: Creativepool Editorial
Towards the end of 2021, book publisher Penguin Random House collaborated with independent branding and marketing agency Posture Media for a year-end campaign dubbed “Find Your Light”, which celebrated how books helped shaped...
Posted by: Creativepool Editorial
Misplaced romanticism is a common curse in popular culture. There’s the concept of the “troubled genius” creative that, for some, excuses some pretty reprehensible behaviour and puts a rose-coloured lens over mental illness....
Posted by: Benjamin Hiorns
Great news: according to The Collins Dictionary, NFT was the word of 2021, which means there now exists a go-to way to explain these elusive virtual tokens to your grandparents... Defined as “a unique digital certificate, registered in a...
Posted by: Matter Of Form
Formed over 30 years ago, STB (Stocks Taylor Benson) Graphic Design is an agency with a defiant “no bullshit approach” to the process. In their own words, there’s “no pseudo-science, waffle or jargon” when it comes to...
Posted by: Creativepool Editorial
Television has evolved quite substantially in recent years perhaps by necessity rather than by choice. The prevalence of the online space has meant the ‘old ways’ of television advertising simply don’t make sense anymore. This is...
Posted by: Creativepool Editorial