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Inspiration

Top 20 product designs of 2021 to get you inspired today

This was a great year for product design. From the release of new smart home kits to the launch of iPhone 12 and everything in between, there were loads of incredibly inspiring products to buy, admire and learn something from. And though the smart...

Posted by: Antonino Lupo
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Inspiration

Find some inspiration today with the top 5 animations of 2021

It’s been a year! Wherever the past 11 months went, we are now in December and it’s time to start looking back on everything good that happened this year. What better way to start than by listing the best animations from 2021? Top 5...

Posted by: Antonino Lupo
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Workshop

How to find jobs and gigs | Creativepool Member Hacks #2

Creativepool is a fantastic place full of opportunities for any member in the community. We have thousands of jobs available each month catering to all the specialisms in the community, from design to copywriting and illustration. Given any creative...

Posted by: Creativepool
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Workshop

A quick and handy introduction to in-game advertising

Did you know that, whether your next client’s business is relevant to gamers or not, it doesn’t really matter anymore? Surely if you want to create a fully-fledged integrated campaign to target a gaming audience, you should probably...

Posted by: Antonino Lupo
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Workshop

A quick history of TikTok and how we can use it to our advantage

I used to think I would never understand TikTok. It was clearly not for me, made for natural performers and younger people who loved to mess around with silly challenges. But then I saw some friends following influencers who did educational content,...

Posted by: Antonino Lupo
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Features

Here's how Gamification will change advertising

You are having a stroll on the main high street, on your way to your favourite park in town. A few steps away from the main gates, you see a man running towards you. He looks scared. Click here to dodge him. Click here to stop him. You dodge the...

Posted by: Antonino Lupo
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Features

Ads that made history: No. 5 The Film by Chanel

Nicole Kidman and Film Director Baz Luhrmann have always had their own “thing.” By good Baz’s own admittance in an old Vanity Fair interview, him and the movie star have worked together since they were much younger and there has...

Posted by: Antonino Lupo
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Industry

Small acts of generosity with Cadbury and VCCP | #BehindTheIdea

Even the smallest gesture can bring a smile to someone who might need it. This is the simple, yet powerful idea behind VCCP's latest ad for Cadbury, named 'Bus.' Directed by Academy director Fréderic Planchon, the spot shows a little boy...

Posted by: Creativepool Editorial
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Features

A behind-the-scenes look at storytelling with virtual production

Imagination Creative Director, Tony Currie and Digital Production Director, EMEA, Paul Marsden, take us behind the scenes of our latest ground-breaking work with Epic Games’ Unreal Engine. Below, they talk us through the creative process of...

Posted by: Imagination
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Inspiration

Meet 10 Female Directors Helping Close the Gender Gap in Adland

It’s no secret that female creatives have been overlooked, under employed and under utilised in the film, music, and media industries for decades. Even with the onslaught of rising female creators and content being driven towards the female...

Posted by: Bopper
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Inspiration

How AKQA became our 2020 Agency of the Year - #AnnualSpotlight

It is not every day that you get to become Creativepool's top ranked digital agency. The folks at AKQA are all incredibly talented and work hard to make sure their unique voice is heard in the industry, and no one year passes without them sharing...

Posted by: Creativepool Editorial
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Leaders

How brands can engage consumers online

It was clear quite early on that 2020 would become the year when socials took the centre stage. With most of the world in lockdowns or respecting social distancing rules, there were few outlets for entertainment and creativity outside of our beloved...

Posted by: Creativepool Editorial
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Industry

How Shift Engage roasted a brand mascot - #BehindTheIdea

There's brave and then there's bold. This short ad by Shift Engage and ALULA Animation Studios probably has a bit of both, with a pinch of genius here and there. It is a proven #fact that chickens cannot fly. Well, not in real life, they can't - but...

Posted by: Creativepool Editorial
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Features

Are Immersive Technologies the Future?

If we go back to the heyday of Architecture, the only tool an individual was armed with to create what a building could look like was a pencil and a lot of paper. Now we fast forward in time and these tools have evolved into more convenient computers...

Posted by: mustard viz
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Features

Have you seen the latest anti-gay petition?

What have we learned from this LGBT+ History Month? It just so happens that Cadbury decides to release a brilliant ad, called Golden Goobilee, where the brand showcases several ways of enjoying their gooey and delicious Creme Eggs. It just so...

Posted by: Antonino Lupo
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Workshop

How much should I charge as a freelance musician/composer?

A guide to freelance music composition rates, with tips and advice from experienced professionals in the industry Musicians and composers set the mood of the stories we love and cherish the most in our hearts. Without musicians, horror films would...

Posted by: Antonino Lupo
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Industry

Smile Strong Bersama! - #BehindTheIdea

Never before we need to be reminded what a smile looks like. With the world still under global restrictions as the vaccines roll out, people are still wearing masks when moving around and we're still (well, not everybody) observing social distancing...

Posted by: Creativepool Editorial
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Features

Should we even go back to normal?

There’s this golden rule in journalism saying that any question-based headline can inevitably be answered with a ‘No,’ and thus instantly become uninteresting. I’m going to save you from all the mental stress: no, maybe we...

Posted by: Antonino Lupo
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Industry

Behind the Idea: That time Blue Zoo embraced all Shapes

The word 'puberty' can evoke quite a varied range of bad memories in the minds of us all. It is a time of change and self-realisation. It is a time in which we become aware of our own selves, bodies and sexual identities. It is also the most...

Posted by: Creativepool Editorial
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Inspiration

Loving shots and stories with filmmaker Darren Statman

We love a good story. And film director Darren Statman has plenty to tell. It isn't every day that we get the chance to open a window into a creative professional's life, but with our Member Spotlights it does happen fairly often. What we love about...

Posted by: Creativepool Editorial
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Inspiration

The future of customer interaction is with progressive web apps

You may have never heard of Progressive Web Apps before, but we're one-hundred-percent sure you've used one without even noticing. Adopted around the Internet by websites such as AliExpress, Forbes, Amazon, Debenhams and retailer George, progressive...

Posted by: Creativepool Editorial
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Leaders

Ben Scoggins on finding your place

Corporate culture can make a huge difference in your career's success. For some people it can take a while to find the right fit when it comes to working at an agency. Managing director of Organic Ben Scoggins knows this first-hand, after moving...

Posted by: Creativepool Editorial
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Workshop

Abusers Always Work from Home, and Wunderman Thompson wants to stop them

We've heard it, we've seen it around - reports of domestic abuse have gone up tremendously during the UK lockdown. The victims are stuck with perpetrators with little to no chance of escaping the loop, a problem which is very much alive as we...

Posted by: Creativepool Editorial
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Leaders

Who owns the future of sport?

When it comes to engaging the fans of the future, some sporting organisations and sponsors could be doing more. Imagination's Creative Strategist, Alex Beazley-Long, discusses below. A changing landscape In the past, sports organisations did not...

Posted by: Imagination
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Workshop

The Employer Guide to Remote Working

As the world prepares for even more strict measures of lockdown, we decided to provide guidance on how to handle remote working for your employees. The below guide collects information from official sources, such as the UK Government's website, and...

Posted by: Creativepool Editorial
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Leaders

Shortcutting Video: The proven effectiveness of 2-second ads

A research and neurological study from IPG Mediabrands Netherlands and publisher Sanoma has revealed that an ultra-short advertisement is able to convey brand, product and message much more effectively than the first few seconds of a regular spot -...

Posted by: Creativepool Editorial
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Inspiration

Creativepool Annual 2020 Spotlight: Breaking bread with the Big Buoys

As part of our series shining a spotlight on Creativepool Annual winners from last year, we sat down with post-production specialists Big Buoy, the studio that claimed two top places in last year’s annual. Their big win was for post-production...

Posted by: Creativepool Editorial

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