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Leaders

Feeling twitchy? How the ad industry is upping its game through Twitch

It’s all just fun and games until something wins a Cannes Grand Prix. Then it might be worth taking more seriously. Below, our deputy ECD, Jason Cascarina, reveals what makes live streaming video platform Twitch so appealing to the masses and...

Posted by: Proximity London
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Leaders

Rewriting the rules of advertising

As a general rule, people don’t like rules. Especially when it’s a rule telling them not to do something. It’s our natural instinct to push the red button and rebel. Could this explain the negative reaction to the new rule against...

Posted by: Proximity London
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Leaders

Talking Cannes Lions 2019: Key themes from this year's festival

As the dust settles after another sun-drenched week in the South of France, a selection of industry experts give their views on the key themes in 2019. Aside from the usual networking, parties and late-night Gutter Bar action, here's what else made...

Posted by: Creativepool Editorial
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Inspiration

Spotlight: X-Wing marks the spot in James Birks film art

A quick glance at freelance illustrator and graphic designer James Birks' portfolio will tell you he’s a film fan. Some of the pieces inspired by Hollywood movies include iconic imagery from the likes of Star Wars, Robocop and Leon in the form...

Posted by: Creativepool Editorial
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Leaders

London’s first ever robotic bartender enters the Barbican

London’s first ever robotic bartender will take up residence at the Barbican this summer as part of the venue’s AI: More than Human exhibition, running from 16 May-26 August 2019. Toni will be installed on Level G offering a variety of...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: McCafé's take on the ridiculous world of coffee

Coffee is big business in the modern world with consumers drinking copious amounts at a premium price. But sometimes, it can take itself far too seriously. Enter Leo Burnett senior creative team Andrew Long and James Millers, who recently applied a...

Posted by: Creativepool Editorial
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Leaders

SXSW 2019: Virtual overload

Tim Leary famously referred to virtual reality (VR) as "LSD for the 90s". And after my recent trip to the Virtual Cinema at SXSW, it became obvious why. Up until now, VR for me, had been a pretty shallow experience, rather like a ride on Space...

Posted by: Russell Schaller
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Leaders

Sir John Hegarty airs concern over Brexit

Advertising icon Sir John Hegarty has expressed his feelings over Brexit by saying Britain’s decision to leave the European Union (EU) is “without question probably the most stupid thing the country has ever done.” Hegarty, the...

Posted by: Ryan Watson
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Industry

Annual 2019: People's Choice and Influencer of the Year voting open

Voting is now open for Creativepool’s People Choice and Influencer of the Year awards for Annual 2019. The Annual celebrates and showcases the best work, people and companies from over the past year and is the only creative awards competition...

Posted by: Creativepool Editorial
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Leaders

Does your travel website sell your destination as well as Instagram?

Instagram offers the world through your phone, and travel industries cannot afford to be left behind in the digital landscape. Creating the perfect user experience has become an integral part of the travel sector and can be highly critical to...

Posted by: Naked Ideas
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Workshop

Bruce Daisley on fixing your work culture

Besides being Twitter’s VP of EMEA, Bruce Daisley is intent on helping creative companies improve their working cultures and hosts the Eat Sleep Work Repeat podcast on the subject. He’s also written a book called The Joy of Work offering...

Posted by: Ryan Watson
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Leaders

Ad trends 2019: John Treacy

John Treacy, ECD at Proximity London shares his thoughts on the year ahead for advertising and tells us what the best campaign was in 2018. What will be the biggest trend in 2019? Brands going into ‘acquisition mode’ after GDPR has...

Posted by: Creativepool Editorial
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Inspiration

Alexa, give me 3 ways to optimise my voice search SEO

There have been some wild predictions made about the seemingly inevitable dominance of voice search within SEO. 30% of searches will be done without a screen by 2020, for example. Or, even more incredibly, 50% of all searches will be voice searches...

Posted by: Woven Agency
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Leaders

Top Hires of the Week

Sonic Union NYC-based audio studio Sonic Union announces the addition of composer/experiential sound designer/mixer Rob Ballingall. Working out of both its Bryant Park and Union Square locations, Rob offers his talents in music and audio post, with...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Unlimited Group Unlimited Group has announced the appointment of Sarah Shilling as its new Group Chief Marketing Officer. Previously Managing Partner, Brand at Unlimited Group, Sarah joins the Senior leadership team as Unlimited Group embarks on a...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Cold beer, hot fonts and other stories

Thirst Craft - Cold Town Beer There's a new craft beer brewery in the notoriously chilly city of Edinburgh, but they didn’t have a name, positioning or brand to speak of - so they turned to Glasgow studio Thirst Craft. With over 2,000...

Posted by: Creativepool Editorial
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Leaders

Three things from Cannes: taboos, trends and tears

With Cannes Lions closing its doors last Friday, we asked five creative leaders, to share their thoughts on this year’s Cannes Lions. They will also be speaking at ‘Creative Stories…from Cannes’ 18 July for a more in-depth overview of the...

Posted by: Creative Social
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Leaders

What’s the point of traditional advertising in 2018?

Creativepool Creative Debates are the tonic to the endless one-way talks that we have an abundance of in our sector. We teamed up with Dare during Cannes Lions 2018 to tackle a controversial question, ‘What’s the point of traditional...

Posted by: Creativepool
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Leaders

Ads of the Week: The best of Fathers Day and other stories

Recipe - Birdseye Birds Eye is building on its #Solidaritea campaign, championing parenting and putting an end to “parent shaming.” The new campaign showing solidarity with parents is breaking in the run up to Father’s Day on June...

Posted by: Creativepool Editorial
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Leaders

The top brands preparing us for the Royal Wedding

Even those of us purposefully trying to avoid the impending nuptials of Prince Harry and American actress Meghan Markle this Saturday (May 19) can't deny that it has given marketers an excuse to flex their creative muscles. Whether those muscles are...

Posted by: Benjamin Hiorns

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