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Leaders

David Beckham sells Singapore mega casino

The Las Vegas Sands Corporation has unveiled its latest advertising campaign starring global footballing legend and English national hero David Beckham for two of its Asian properties; The Venetian Macao and Marina Bay Sands. This is the first global...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions is forever Young

After a successful inaugural year, the Young Lions PR Competition is set to return at this year's Cannes Lions International Festival of Creativity. As with last year, there will also be a show of support for the scheme by the International...

Posted by: Creativepool Editorial
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Leaders

Publicis make an Epic acquisition

Last week, the Publicis Groupe made yet another acquisition in South Africa in the form of Epic Communications, the country’s leading independent integrated strategic communications agency. The acquisition follows those of BrandsRock (Saatchi &...

Posted by: Creativepool Editorial
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Leaders

River Island experience a Happy Finish at Fashion Week

As part of their ongoing collaborative partnership with high street fashion brand River Island, White Lodge, the production company dedicated to creating premium content for fashion brands, has teamed up with VFX specialists Happy Finish to create a...

Posted by: Benjamin Hiorns
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Leaders

Boomerang spins a complete global rebrand

The global children's TV channel Boomerang, a subsidiary of Cartoon Network that specialises in classic cartoons (such as Tom & Jerry and The Flintstones) with a more family friendly approach than the alternative, modern cartoons featured on its...

Posted by: Creativepool Editorial
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Inspiration

Recreating the Super Bowl Ads Brick By Brick

This month A+C studios released 'Brick Bowl', a self-initiated challenge to recreate the best of the Super Bowl 2015 commercials as a stop motion animated film, using thousands of Lego bricks in less than 36 hours. A+C Studios is an animation...

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Leaders

A window into the world of sex

There are few things in life less sexy than numbers. Even the number 69 only approximates a sexual position, and is more a cause for mild amusement than genuine arousal. This project by the creative agency Nice and Serious for the Wellcome...

Posted by: Benjamin Hiorns
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Leaders

Idris Elba gives the BBC a taste of the future

Idris Elba (of pretty much everything you've ever seen in the last 18 months fame) is hosting a unique new 20-part digital series for the BBC in order to show off the beebs' ambitious new Taster platform. Taster is an intriguing online platform...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

CP+B Former TBWA\Chiat Day CD Gustavo Sarkis, was appointed this week as executive creative director of CP+B Miami, where he'll lead creative on all accounts. The native Brazilian began his career in advertising at Almap/BBDO São Paulo where he...

Posted by: Creativepool Editorial
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Leaders

Your Work Here: The Annual 2016 Submissions are now open!

2015 is slowly winding down as the weather appears to be doing likewise, which means it's time for the industry to cast its sights on the new year. It's also that busy time of year where we start to collate all the best work for the Creativepool...

Posted by: Creativepool Editorial
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Get your spot in the 2015 Annual!

Wow, that was quick. 2014 has come and gone and what a busy year it's been. So it's that time of year, when we are now accepting submissions for The Creativepool Annual 2015! And this year it is BIGGER and BETTER. With a whole new layout, content,...

Posted by: Creativepool
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Leaders

Havas acquire award-winning German agency

It was announced recently that The Havas Group has acquired the award-winning German agency, Bird & Schulte Advertising, a leading health and wellness communications agency which offers a full spectrum of services including advertising, digital...

Posted by: Creativepool Editorial
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Leaders

Charlie Hebdo cover unites millions against religious fascism

By now you will almost certainly have seen the front cover of today's landmark edition of Charlie Hebdo. Indeed, it might even be your Facebook profile picture by this point. But whilst the image in question might seem a little tame given the events...

Posted by: Benjamin Hiorns
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Leaders

Social media keeps the flame of free speech alive

Nobody was prepared for the abhorrent series of events that befell the staff members of the satirical French magazine Charlie Hebdo yesterday in Paris. The vicious attack, brought on (once again) by nothing but harmless religious satire, shook the...

Posted by: Benjamin Hiorns
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Leaders

South Kensington gets an artistic makeunder

The “Transforming South Kensington” competition by the Exhibition Road cultural group recently came to and end, with the eleven competing groups narrowed down to a final three. The competition, which was organised in conjunction with the...

Posted by: Creativepool Editorial
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Leaders

Battersea Power Station to be reborn

The Rockwell Group is currently working with Wilkinson Eyre Architects on a plan to redevelop part of the Battersea Power Station, which has been an unused blight on the banks of the Thames since it was closed more than 30 years ago. Since then it...

Posted by: Benjamin Hiorns
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Leaders

Saatchi & Saatchi give “The Talk”

In order to raise awareness of “The Talk” that every African-American parent in America should be having with their children given the recent events involving the tragic deaths of Michael Brown and Eric Garner, The Brotherhood/Sister Sol...

Posted by: Creativepool Editorial
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Leaders

Business Roundup

Droga5 know it's fun to stay at the YMCA After a competitive review, the YMCA of the USA has selected Droga5 to handle its national brand positioning efforts in a new creative strategy that will launch in 2016. The agency will be charged with...

Posted by: Creativepool Editorial
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Leaders

Omnicom advocate another new acquisition

The DAS Group (Diversified Agency Services), the Omnicom owned global group of marketing services companies, announced recently that it had acquired the Washington DC-based firm DDC Advocacy. Omnicom's latest acquisition is a full-service public...

Posted by: Creativepool Editorial
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Leaders

Sainsbury's Christmas ad: the bad taste of festive chocolate?

Ah, advent! The gateway to Christmas! Today is the day when millions of children all over the country are opening the first window on their advent calendars and devouring that first overpriced and possibly over-wrapped square of chocolate - assuming...

Posted by: Ashley Morrison
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Leaders

Ciroc celebrates success with GQ and Testino

British multinational alcoholic beverages company Diageo, which is responsible for everything from Johnnie Walker whiskey to Guinness, recently announced a partnership with GQ magazine and Peruvian fashion photographer Mario Testino in order to...

Posted by: Creativepool Editorial
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Leaders

Snoozebox redesign is a Tangerine Dream

Snoozebox, the portable hotel chain, recently enjoyed a complete redesign courtesy of Tangerine, the London-based design consultancy. The hotels in question are modelled (in part at least) on the portable hotels found in Japan, only these compact...

Posted by: Benjamin Hiorns
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Leaders

And the winner is...

Oystercatchers Club Awards Marketing consultancy, Oystercatchers, held its annual awards at the Mayfair Hotel in London on Tuesday night (November 25), with winners including Saatchi & Saatchi, W&K, SapientNitro and Iris. Saatchi & Saatchi claimed...

Posted by: Creativepool Editorial
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Leaders

How a skip enhanced an urban environment

New York architect, John Locke, has transformed a local dumpster (“Skip” in British parlance) into an inflatable art installation as part of an urban invention project dubbed, “Inflato Dumpster.” Whilst the name might be a...

Posted by: Benjamin Hiorns
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Leaders

Kehinde Wiley rethinks the way kings are made

A unique collaboration between the premium vodka brand, Grey Goose and artist, Kehinde Wiley will culminate in a series of events during the Miami art fair next month. The acclaimed artist will be displaying portraits in his “Modern Kings of...

Posted by: Creativepool Editorial
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Leaders

CDW help us “Get IT” with the help of a basketball legend

CDW, the Fortune 500 technology solutions company, recently launched the latest version of their successful “People Who Get IT” campaign, debuting the new spot, featuring NBA hall of fame player Charles Barkley, last night during ESPN's Monday...

Posted by: Benjamin Hiorns
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Leaders

Design your own “Monster Hunting” experience this Halloween

A leading name in Augmented Reality enabled products and entertainment has recently partnered with the UK supermarket chain Asda to bring the “Asda Spook Squad” to life in an “Monster Hunting” experience developed by Momentum...

Posted by: Benjamin Hiorns
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Leaders

General Mills hand their shopper-marketing account to 5 WPP agencies

General Mills, whose shopper-marketing was until now handled by a handful of independent shops, recently announced that it had consolidated its duties within a team of 5 WPP owned agencies. According to Brian Kittelson, company's director of shopper...

Posted by: Benjamin Hiorns
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Leaders

FaceCake Gives You The NFL Look And Feel In A 53-Foot Long Truck

The interactive marketing company, FaceCake, has teamed up with the National Football League (NFL) to bring real-time Try-On to the travelling "NFL Fan Style Tour," a mobile interactive experience that offers the fans a firsthand look at this year's...

Posted by: Creativepool
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Leaders

New Team Behind The Legendary New York Music Venue CBGB

CBGB was founded on the Bowery in New York City by Hilly Kristal in 1973. The New York music venue became a forum for American punk and new wave bands such as the Ramones, Television and Patti Smith Group. In 2013, the former location of CBGB was...

Posted by: Creativepool
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Leaders

Mika Hakkinen Encourages Golf Fans To Join The Pact

The global company Diageo is the leader in beverage alcohol with an wide collection of brands across spirits, beer and wine categories; brands such as Johnnie Walker, Crown Royal, Smirnoff, Captain Morgan, Baileys and Guinness. Johnnie Walker, the...

Posted by: Creativepool
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Leaders

Memac Ogilvy named AOR for Pearl-Qatar developers

After an extensive review, the Qatar-based United Development Company has selected Memac Ogilvy as its advertising agency of record, with the team chosen to lead all strategic branding and creative efforts for the Qatari shareholding company. The...

Posted by: Benjamin Hiorns
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Industry

Creative Industry End of Summer Bash: Pool Party 2014

The Creativepool Team believe it’s time for the creative industry to have an End of Summer Bash: Pool Party 2014! Watch Creativepool and friends take over Shoreditch on Wednesday the 10th of September. Look out for our Ubiquitous Taxis, the...

Posted by: Creativepool

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