Displaying 1 - 32 of 32 results
This year, Creativepool celebrated 10 years of creative excellence with the eighth edition of the Creativepool Annual and handed out over 250 prizes at a lavish Annual Launch Party in the centre of London. Without the individuals, however, the...
Posted by: Benjamin Hiorns
Advertising is host to a burnout epidemic. From the outside, the industry is portrayed as a glamorous home for creatives to turn their skills into a career. But, in reality, newcomers find themselves pouring long hours into menial tasks that no one...
Posted by: Creativepool Editorial
This week we're shining our company spotlight on an award-winning creative company named Independent Agency of the Year by Campaign and Small Agency of the Year by Adweek. JOAN is all about inclusion and diversity and its Co-Founder and Chief...
Posted by: Creativepool Editorial
Pop culture is a funny thing and it’s something that we, as creatives, must unfortunately remain perpetually cognisant of. How else are we meant to tap into the zeitgeist and get that constantly distracted and highly coveted Gen Z market to sit...
Posted by: Benjamin Hiorns
Music licensing for ads is notoriously complicated. This is partially due to multiple layers of rights in any song. You have to consider where the music has come from, who wrote it and performed it , where it will end up, and if your license covers...
Posted by: Creativepool Editorial
The future is inclusive. Anyone denying that is either a bigot or something else that rhymes with the word. Every year we see brands from everywhere in the industry embrace the Pride rainbow in more or less cheesy ways - but there is still so much...
Posted by: Creativepool Editorial
Many charities and associations out there have an outstanding story at the roots of their foundation. The ANAIS Association isn't much different, and with just a quick glance at the interview below, you can tell it is deeply rooted in an incredibly...
Posted by: Creativepool Editorial
Over a year after our first global lockdowns, many are the new lessons we have learned from a global pandemic. One of these is that the best brands are the ones with a powerful identity. In that, Air Wick has very few equals. Darren Morgan, Global...
Posted by: Creativepool Editorial
The UK's inequality gap is widening. With COVID-19 bringing upon us one of the worst financial crises in centuries, a country which already had a problematic inequality gap was only able to get worse. It is just normal that, in these circumstances,...
Posted by: Creativepool Editorial
Since the Government published its Coronavirus recovery strategy, we have been moving quickly through the relaxation of lockdown in ‘steps’ and are now celebrating the large milestone at which non-essential businesses are permitted to...
Posted by: Posterscope
Sitting on the tube this morning I counted 6 people wearing face masks. On the escalators at Angel, another 3 or 4 (one might have been a student fashion statement, it’s sometimes hard to tell). And these weren’t kooky Halloween masks...
Posted by: JSR Content
Mother - MoneySuperMarket MoneySuperMarket is back on our TV screens this week, as two Sindy dolls save money on their household bills and break out of “Sindyville,” in a humorous homage to “Thelma & Louise.” The 60-second...
Posted by: Creativepool Editorial
Grey London - Locozade Energy Lucozade Energy is taking its “Energy Beats Everything” campaign back to biblical times with the first ever telling of the David and Goliath prequel story. The campaign, by Grey London, puts the rift between...
Posted by: Creativepool Editorial
We're back with another Take Fucking Risks and we've got 2 badass speakers lined up for you. Cindy Gallop has been an idol of ours for years. Cindy started up ad agency Bartle Bogle Hegarty New York in 1998 and in 2003 was named Advertising Woman of...
Posted by: Mellor&Smith
It may seem unlikely, but people on the autistic spectrum have been an integral part of the creative industry for decades, without the industry necessary knowing that. Thinking differently is not only a mantra but also a characteristic that is valued...
Posted by: Alex Shifrin
As we awoke this new year, rubbing the dry grit of 2017 out of our eyes – in search of the last bastion of moisture, on the loofa we used to call "tongue" – we might just have been able to whisper the words "never again" with a little more...
Posted by: Sophie Summers
Officer & Gentleman - Pornhub Even for many Jewish people, Hanukkah can sometimes be hard to get excited about. That’s why this year Pornhub, the world’s largest adult network, is going to give people a whole new reason to rekindle their...
Posted by: Creativepool Editorial
Officer & Gentleman - Pornhub Contrary to what many of us may think, sexual desire doesn’t diminish with age. In fact, it’s one of the last functions people lose in their golden years. Add to that increased life expectancy, advances in...
Posted by: Creativepool Editorial
The UK is facing an epidemic of breeders and smugglers breeding puppies solely for profit. In response, J. Walter Thompson London and the International Fund for Animal Welfare (IFAW) have created Suzy Puppy (a toy dog who may not be all she seems) as...
Posted by: Creativepool Editorial
Follow their passions for Booking.com To kick off its new integrated brand campaign, Booking.com has released the new “Food Lovers” TVC by Wieden+Kennedy Tokyo. The 30-second and 15-second launch TVC, “Food Lovers,” features...
Posted by: Creativepool Editorial
Whilst I was never a fan of his books, which were always a little dour and conservative for my tastes, I've been playing Tom Clancy video games since the first Rainbow Six game came out in the late 90's, and taught me that tactical gunplay could be...
Posted by: Benjamin Hiorns
Hijacking the CNN Republican debate to promote House of Cards On December 15, 2015, Netflix hijacked the Republican Candidate Presidential Debate on CNN in the US to build anticipation for the upcoming fourth season of “House of Cards,”...
Posted by: Creativepool Editorial
In-House - Specsavers Considering this is our first week back after a rather elongated (and particularly stressful) Christmas break, there were A LOT of new ads to get through, and we’d be remiss to ignore so many great spots. Hence the...
Posted by: Creativepool Editorial
I’m a grumpy git, I know. I never watch Comic Relief and I find Pudsey the giant eye-patched teddy bear more sinister than endearing. For me, there’s nothing more nauseating than being lectured by multi-millionaire...
Posted by: Ashley Morrison
SES, the global satellite company that reaches between 4 and 5 million households in English-speaking Africa, recently launched a bespoke TV channel focused on educating West Africans about Ebola. The “Fight Ebola” channel will be...
Posted by: Creativepool Editorial
U2 frontman and enthusiastic philanthropist, Bono, has teamed up with a host of celebrity friends and well-wishers in a film highlighting the Ebola epidemic. The film was launched on Wednesday (November 19) alongside the Ebola Response Tracker on the...
Posted by: Benjamin Hiorns
The full-service, Floridian marketing agency BMI Elite, recently decided to arrange a company-wide Ice Bucket Challenge earlier this week, raising over $3000 for the ALS Association in the process. The Ice Bucket Challenge is the latest 'nomination'...
Posted by: Benjamin Hiorns
McCann recently won back the Chinese Coca-Cola account they lost to Leo Burnett back in 2007. The switch will not be affecting Leo Burnett's Publicis Groupe siblings or WPP's Ogilvy, which handle the Coca-Cola owned brands Sprite, Minute Maid and...
Posted by: Benjamin Hiorns
For the past week, Facebook has been awash with no make-up selfies. You will now be looking at your colleagues, friends, bosses maybe even girlfriends, with new eyes, knowing now exactly how everyone looks first thing in the morning, albeit via the...
Posted by: Jessica Hazel
In 2010, at a cost of $300 million, 800 miles of fibre-optic cable was laid between the Chicago Mercantile Exchange and the New York Stock Exchange to shave three milliseconds off trading times. Yet within this world of instant and absolute...
Posted by: Jessica Hazel
Pandemic. Lockdown. Quarantine. All concepts which most of us could have reasonably hoped we would never experience. And yet here we are entering another week of Zoom calls, home schooling, and … is it too early to have a glass of wine...
Posted by: Richard Holman
Taylor Herring - The Week Junior The Week Junior magazine have hired creative PR agency Taylor Herring to promote the brand in its debut year. The campaign will highlight Britain’s “Knowledge Gap” on current affairs and will see...
Posted by: Creativepool Editorial