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Leaders

Asif Khan opens £2 million UK expo pavilion

Designer and architect Asif Khan’s energy-inspired design for the UK pavilion at Astana Expo 2017 has officially opened to the public. More than 100 nations including the UK are participating in this year’s three-month long Expo, which...

Posted by: Creativepool Editorial
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Leaders

Wieden+Kennedy celebrate a year of Pokémon Go

It might not seem like it, it's been almost a year since the international phenomenon that was Pokémon Go made its debut. Whilst the numbers of Pokémon players has dwindled significantly in recent months, the game still rides high on both the Apple...

Posted by: Creativepool Editorial
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Workshop

How to create ideas collectively

There’s no such thing as “creative genius”. Everyone can be creative with the right tools and methods. As a matter of fact, we are more creative when we are working together with others. I have listed six steps to use when you...

Posted by: Maksimilian Kallhed
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Leaders

Vivendi announces Havas purchase agreement with the Bolloré Group

Vivendi announced today that it has entered into the purchase agreement with the Bolloré Group regarding the approximately 60% majority stake Bolloré Group holds in Havas. The execution of this agreement by Vivendi's Management Board follows the...

Posted by: Creativepool Editorial
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Leaders

Google I/O 2017: Top 5 Announcements

It's been almost a week now since the 2017 Google I/O event ended, and it's given me a bit of breathing room to analyse the event and come to some conclusions regarding what were not only the 'biggest' announcements, but the most important. Many...

Posted by: Benjamin Hiorns
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Leaders

BAM Nuttall bring VR to the RHS Chelsea Flower Show

Industry leading civil engineering contractor BAM Nuttall, is partnering with the Royal Horticultural Society (RHS) to bring virtual reality to the Chelsea Flower Show (23rd-27th May) for the very first time this year, creating a virtual experience...

Posted by: Creativepool Editorial
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Inspiration

The necessary metamorphosis of the VR Creator

The Birth of a Medium In the 1920’s, most radio programmes seemed to consist of book readings and theatre play recordings. In the 50’s, as TV started to take over radio as the #1 mainstream entertainment medium, the most popular programmes were...

Posted by: Somewhere Else
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Leaders

Top 10 Account Wins of the Week

Common Industry - NME Common Industry has announced its partnership with NME, the prestigious music and entertainment media brand. The agency will provide strategic consultancy for a series of upcoming projects, with a view to developing a new...

Posted by: Creativepool Editorial
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Leaders

Hot Pickle launch unique Guinness tasting experience at Dublin Airport

Diageo and Aer Rianta International (ARI) have announced a new and exciting partnership with the launch of the world’s first Guinness Export House at The Loop, Terminal 2, Dublin Airport. This state-of-the-art concept is the first of its kind...

Posted by: Creativepool Editorial
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Leaders

The Graffiti Drones that recreate any artwork submitted by app

Drones are a technology that, in my humble opinion, have yet to reach their true potential, at least in terms of application. Initially used as hobbyist flying machines, drones are now being used for everything from home delivery services to...

Posted by: Benjamin Hiorns
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Leaders

Sadiq Khan on the hunt for London's first chief digital officer

Ever since Sadiq Khan was elected as the Mayor of London last year, he's appeared, to me at least, to be the one progressive spark in an otherwise almost oppressively right-wing and regressive current regime. He's not perfect, but he's certainly a...

Posted by: Benjamin Hiorns
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Leaders

Upcycling: Swedish Pop-Up Turns Fashion Into Food

The upcycling trend continues to evolve and grow in new, fascinating and unexpected ways with this latest bonkers, but brilliant activation from Sweden. Outdoor apparel brand Houdini Sportswear wanted to prove just how natural their clothes are. So...

Posted by: Benjamin Hiorns
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Leaders

Ribena Unlock Ribenary World With Interactive AR App

Ribena has partnered with J. Walter Thompson London, Brass and Diverse Interactive to create an interactive app called “Doodle Your World,” which allows users to literally ‘doodle’ on their surroundings, by using Ribenary characters that come...

Posted by: Creativepool Editorial
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Leaders

When AR and VR combined: Say hello to Mixed Reality

Don’t worry - I get it. You click on the title of this article and think “my god what?!” ANOTHER new medium, tech trend/fad/what-do-you-macallit I need to get my head around? Hush. Breathe. Sit down. Let me explain things to...

Posted by: Kate Lewin
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Leaders

Can we save the world's coral reefs with 3D printing?

Over the last couple of years 3D printing has been used to build houses and bridges, create new body tissues and organs, and pioneered as a future development through which we'll be able to build space stations and space exploration devices in situ...

Posted by: Kate Lewin
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Leaders

IPA Bellwether Reports Rising Marketing Budgets

Marketers have revised their budgets up in the first quarter of the year thanks to a growth in online ad spend, according to the latest IPA Bellwether report, which reports an extension of a record run of marketing budgets’ growth to...

Posted by: Creativepool Editorial
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Leaders

The Future-proof Furniture Designed to Solve Tech-related Daily Dilemmas

A vanity table optimised specifically for selfies and a rug that helps you avoid walking into walls while VR gaming were among the objects presented at this year's Milan Design Week by Singaporean designer Olivia Lee. They all formed part of her...

Posted by: Creativepool Editorial
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Leaders

Pre-Roll the Most Informative & Engaging Video Ad Format

IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with the video advertising specialists at YuMe Inc, recently announced the results of a scientific media trial examining the impact and value of pre-roll, mid-roll,...

Posted by: Creativepool Editorial
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Features

What is your Moonshot?

Close your eyes for a moment and think about the one big thing that has happened in your business environment over the past year that has directly impacted you. Last January (2016) I set about igniting conversations with companies that had...

Posted by: Suki Thompson
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Inspiration

From Candy To Casino: How Mobile Games Make Money - Part 1 - Strategy

We’re spending an extraordinary - and ever-increasing - amount of time playing mobile games. Our smartphones and tablets, packed with addictive apps, entice us to spend on average 3 hours a day playing games - a figure which rocketed 57% from...

Posted by: Pentasia UK
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Workshop

Our Biggest Build to Date: Behind the Scenes of Amy.com

12 months, 79 spreadsheets, 85.6GB worth of page designs, 90 design templates, 682.75 hours of coding, 137 Google Hangouts and four flights across 34,000 kilometers later and Amys.com was born. Find out how we did it here. This post reflects on our...

Posted by: Superrb
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Leaders

Top 10 Ads of the Week

TMW Unlimited - Lynx TMW Unlimited has created a candid digital campaign for Lynx about what it means to be a man in 2017. The “Men In Progress” campaign comprises nine videos featuring a cross-section of British men talking honestly...

Posted by: Creativepool Editorial
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Leaders

jones knowles ritchie reinvent iconic ‘Beanz Meanz Heinz’ campaign

Heinz, one of the world’s most popular food brands, has brought its iconic “Beanz Meanz Heinz” slogan to life with an exclusive Selfridges partnership. Created by global brand design agency Jones Knowles Ritchie (JKR) to mark the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

CHI & Partners - British Gas On Saturday, British Gas unveiled its new brand initiative, “Smarter Homes For All,” a multi-discipline communications campaign designed to show how smart home technology can offer real benefits to...

Posted by: Creativepool Editorial
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Leaders

Nike celebrate 30th Air Max Day in typically bombastic style

In 2014, Air Max Day was introduced by Nike to celebrate the Air Max and its vast history. It falls on March 26th every year, but this year was a particularly special one, as the Air Max officially turned 30, and to mark this auspicious occasion,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Ocean Outdoor - BBC Three/Hyundai (Piccadilly Lights) Hyundai has renewed its commitment to both Ocean Outdoor and the UK’s most iconic DOOH location, confirming that it will continue to maintain its presence on the iconic Piccadilly Lights...

Posted by: Creativepool Editorial
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Features

Interviews on AI: Connecting Automation and Intelligence

Alongside my recent pieces, Tech Trends: AI in 2017 and Creative Opinions on AI, I also conducted a series of interviews with some varied and insightful industry figures about their own experiences, hopes, thoughts, feelings and fears regarding the...

Posted by: Benjamin Hiorns
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Leaders

Creative Opinions on AI

Dan Koren, Head of ADI at Wix.com, on how AI is creating a new market standard for web design. Currently, artificial intelligence is mainly associated with robotics and self-driving cars. Nonetheless, major advances in AI technology have opened the...

Posted by: Benjamin Hiorns
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Inspiration

Inside the Mind of Guilherme Jahara, CCO at F.biz

Guilherme Jahara has been Chief Creative Officer at São Paulo’s F.biz since January 2014, a position he took on with more than 20 years' experience in the industry already under his belt. Guilherme's resume is a rather dazzling affair -...

Posted by: Kate Lewin
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Leaders

Top Stories from SXSW 2017

The Infinity installation that immerses visitors in patterns of light Light projected into a mirrored room created seemingly infinite patterns in a remarkable installation by the Turkish artist Refik Anadol at this year's SXSW festival. For the...

Posted by: Creativepool Editorial

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