Displaying 37 - 72 of 1556 results
Tell us a bit about your role! Is there a “typical” day? My role as Director/Head of Production at Solarflare is very varied, so as cliche as it sounds no two days are the same. That said, I typically search for inspiration each...
Posted by: Creativepool Editorial
Featuring a reinterpretation of Billie Eilish and Finneas’s song "When the Party's Over", WWF and NOMINT launches "Up in Smoke" at COP28, a stop motion film that urgently addresses the global climate crisis driven by fossil fuel...
Posted by: Creativepool Editorial
Of all the fresh horrors wrought by AI in recent years, few chill the blood quite like the concept of the ‘deepfake’. If the term still means nothing to you then allow me to ruin your day - in essence, it’s the concept of creating...
Posted by: Benjamin Hiorns
In today's world of information overload and high competition, creating effective and audience-engaging content becomes a necessity for any business or creative professional. Trends in content creation provide marketers with new ideas and tools to...
Posted by: Taker | Maker
There are few creative directors in recent history as revered and beloved as Studio Ghibli mastermind Hayao Miyazaki. His name alone conjures dazzling visions of dream-logic wonder and colourful melancholy. He is, to all intents and purposes, the...
Posted by: Benjamin Hiorns
The first year of 2024 is almost over; a frightening thought. But before we lapse into February and all those well-meaning resolutions fall by the wayside, we still have a solid week left to reevaluate our careers. I jape, of course, as if you...
Posted by: Benjamin Hiorns
Colour is a subjective thing. For one thing, we have no earthly way of knowing if what I perceive as red looks anything like what you perceive as red (not really, anyway) and then there’s the emotions we inexorably tie to certain colours; green...
Posted by: Benjamin Hiorns
Colgate, the world’s most used oral care brand, has launched its new brand system to transform dental hygiene for children and parents. Thanks to an integrated approach by brand acceleration agency bluemarlin, Colgate is now ready to revitalise...
Posted by: Creativepool Editorial
For most of 2023 politicians and economists have been engaged in an ongoing debate about whether or not the Western world is in a recession. While I am not here to comment on the financial state of play going into 2024, I can tell you this: We are in...
Posted by: Creativepool Editorial
As the year starts to wind down and we take stock of what we achieved (or didn’t achieve) over the last 12 months, it’s only natural to start asking what we’d have done differently if we could do it all over again. Well, thankfully...
Posted by: Benjamin Hiorns
In the ever-evolving world of business, the concept of outsourcing has become synonymous with adaptability and efficiency. As companies navigate the intricacies of a fast-paced global marketplace, they continually seek innovative ways to optimize...
Posted by: We Are Amnet
In early 2021, millions of ordinary people across the US started buying shares in the declining video game store GameStop - investing tens or even hundreds of thousands of dollars. Their investments were ridiculed by financial experts, but the...
Posted by: Creativepool Editorial
A fingerprint formed by handwritten phrases, an EEG of the brain’s response to kindness, and a turtle designed by renowned illustrator Rebecca Sutherland all feature in striking new packaging for Essity-owned tissue brand Tempo in Italy,...
Posted by: Creativepool Editorial
While much of the online discourse this year has surrounded the rise of AI and its increasing relevance, social media remains the engine that keeps the fires of the internet burning. Of course, AI will shape the future of social media but how and why...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? Given we are working in a hybrid model, and with the constant changes and surprises in talent work, there really is no typical day but rather a typical week as we’re always...
Posted by: Creativepool Editorial
It’s probably safe to say that VR hasn’t really “taken off” in quite the way we all thought it would a few years ago. Back in the halcyon days of 2014, when the Oculus Rift gained enough cultural traction to be parodied by...
Posted by: Benjamin Hiorns
Can you really smell your way to success? Of course not, the very notion is frankly ridiculous. But that doesn’t mean we should overlook the importance of the humble human olfactory system. Smell, after all, plays a critical role in our daily...
Posted by: Benjamin Hiorns
UK businesses have been warned to look out for ten red flags when engaging with a digital marketing consultancy, such as guaranteed results, lack of transparency, a focus on vanity metrics and more. Despite current economic challenges, the first...
Posted by: outbloom
In a world full of uncertainty with a rapid pace of constant change, businesses must do all they can to keep up. With constant technological, social, and economic shifts, change has become the only constant. Often businesses fall into the trap of...
Posted by: Born Ugly
In the rapidly evolving landscape of digital marketing, a new study by Picnic, in collaboration with YouGov, has brought to light a critical aspect often overlooked in advertising strategies: the user experience. This research, encompassing a broad...
Posted by: Benjamin Hiorns
This year’s “All In” Census Data revealed that 36% of people (out of almost 19000 people that took part) are hesitant to report sexual harassment due to perceived impact it may have on their careers. This alarming statistic reflects...
Posted by: Creativepool Editorial
Post-truth is, when taken on its own terms, is a pretty terrifying concept. Without the truth, the objective becomes subjective, and facts can be acknowledged or ignored based on personal bias. What you’re left with is the cultural and...
Posted by: Benjamin Hiorns
India, a nation with a passion for sports embedded in its cultural DNA, is witnessing a remarkable surge in its iGaming landscape, and sports betting is emerging as a major player in this digital renaissance. From the adrenaline rush of online...
Posted by: Creativepool Partner
Christmas is something of a mixed bag for me and has been ever since I made the decision to go freelance almost two decades ago now. On one hand, everyone else if off work so it’s tempting to take the opportunity to cool the jets for a week or...
Posted by: Benjamin Hiorns
There’s been a cultural shift weaving its way into our culture in recent years and, while there are always going to be those pushing against it, for the most part it’s one that’s been rightly welcomed with open arms. The...
Posted by: Benjamin Hiorns
A key influence on the discussions at DMEXCO 2023 was how the emergence of free ad-supported streaming TV (FAST) channels is shaping the future of TV and premium video advertising. More than half of European CTV viewers in AudienceXpress’ CTV...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? Thinking about this question I’m quite glad there really isn’t a ‘typical day’. What attracted me to the agency world, coming from an in-house role very...
Posted by: Creativepool Editorial
It’s one of those ideas that you’re amazed nobody had before. Will Scougal, however, was the one to finally give it wings as the Founder and MD at Make My Day. The idea in question was using augmented reality to bring brands into...
Posted by: Creativepool Editorial
This October, Smile Train launched a campaign called ‘Beauty in Every Smile’, which looks to celebrate the beauty and diversity in smiles - following research which found that a third of people in the UK with a facial difference have been...
Posted by: Creativepool Editorial
Butterfly, a groundbreaking Indoor Air Quality (IAQ) monitoring system, recently emerged from its developmental cocoon after four years of development at Imperial College London and aims to set new industry standards. The innovative and patented...
Posted by: Benjamin Hiorns
The creative industries offer some of the most fulfilling yet rewarding careers going. I should know, having worked within them now for nearly 20 years. However, while a creative career can be deeply rewarding, it can come with some unique pressures...
Posted by: Benjamin Hiorns
Iris Worldwide has revealed its new campaign in partnership with BRITA against single-use plastic bottled water marketing. A must-have for athletes…or the most natural beverage on the planet - Big Water marketing has turned the plastic...
Posted by: Creativepool Editorial
Be honest, how many of your creative colleagues and friends do you think are struggling right now with their mental health? If I asked myself that question, I’d probably have to answer more than half, myself included. On paper, that reads like...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? My work day starts at 8:30am and ends at 5:30pm and typically includes both working in the business and working on the business. As Chief Strategy Officer, I’m responsible...
Posted by: Creativepool Editorial
Creative agency SEA is pleased to announce that it has collaborated with Rathbones Group Plc (Rathbones), the wealth management group, to execute the next phase of Rathbones’ brand evolution. Embracing a blend of timeless heritage and...
Posted by: Creativepool Editorial
Ever since branding made its mark in the commercial world, rebranding has been a constant companion, keeping the edges fresh and reimagining brands for multiple generations. From 1950s post-war mergers to today's more elaborate digital reinventions,...
Posted by: Benjamin Hiorns