Displaying 73 - 108 of 980 results
Engine Creative recently launched a new campaign for Green Flag which acts as a pastiche of real-life competitive events. The idea is to show the lengths garages will go in order to join the Green Flag network, reinforcing the new brand positioning:...
Posted by: Creativepool Editorial
For this week’s getting to know feature, we spoke to Allan Blair, Head of strategy at VaynerMedia. With 20 years of experience working across the marketing and communications sector in PR, brand communications and digital, Allan has more than a...
Posted by: Creativepool Editorial
Up till now, Artificial Intelligence (AI) within the world of marketing has largely been centred around using algorithms to make decisions or analyse data. Now, however, we are seeing real breakthroughs in AI successfully performing jobs that humans...
Posted by: Creativepool Editorial
Will my work gets seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most" Award, we make sure that your entries are delivered to and downloaded by,...
Posted by: Creativepool
Ownership is one of the fundamental principals of capitalism. It’s also something that has become significantly less tangible in the digital age, as everything from our entertainment to our work has been turned into ones and zeros. In such an...
Posted by: Benjamin Hiorns
A 3D artist from Manchester, Alex Hindle divides his time between 3D character modelling for animation, 3D design and visualisation projects and animation work. From an early age, creating characters has always been a passion for him and that much...
Posted by: Creativepool Editorial
You never know who's going to come and introduce you to a person, piece of software or career that's bound to change your life forever. For Bart Reszelski, an incredibly eclectic designer, director and animator, it was an architect friend,...
Posted by: Creativepool Editorial
From Greek philosophy all the way up to The Matrix, people have always been fascinated with the nature of reality, and now the metaverse is creating a brand new one. It’s a concept that’s been building momentum since it was first...
Posted by: Yonder Consulting
In February 2020, digital design and technology agency Studio 24 was awarded the contract to redesign the website of the World Wide Web Consortium (W3C). For those unaware, this is the prestigious, international organisation founded by the inventor...
Posted by: Creativepool Editorial
If you’re among those who believe print is dead (or dying), you clearly haven’t seen the best print campaigns of 2021. Print is certainly far from dead, and in fact, it may stick around for a very long time still, in one form or...
Posted by: Antonino Lupo
"People want tech to be helpful in their lives, but they see the futuristic tech as something unreachable today." It is with such simplicity that the team at PunchBBDO describes the premise and the idea behind their campaign for Ford Turkey, named...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed over summer, with some of the most exciting professionals in the history of Creativepool. Who are these amazing people and why do they represent the best of the best in the realm of creativity? Among the...
Posted by: Creativepool Editorial
Creativepool is a fantastic place full of opportunities for any member in the community. We have thousands of jobs available each month catering to all the specialisms in the community, from design to copywriting and illustration. Given any creative...
Posted by: Creativepool
It's always fascinating to step behind a camera and look at how things are actually made. This is especially true when you encounter a team like G6 MoCo. With Hollywood-level production and specialised in high-speed motion control, tracking vehicle...
Posted by: Creativepool Editorial
Never have we found so many extraordinary offerings to showcase in a Global Creative Calendar edition. Wherever you are, you will recognize many of the social engagements returning to pop culture's center stage. Historically, we have hit the road to...
Posted by: The Darnell Works Agency
As technology progresses, the beautiful craft of animation becomes more and more advanced. We have now reached a level of detail close to photorealism, with Disney and Pixar leading the way in terms of production value in feature films. Raya and the...
Posted by: Antonino Lupo
Virtual Reality is now. If most of the advertising industry hasn’t jumped on the VR ship yet, you can bet we will soon - or at least, as soon as those incredibly expensive headsets become a bit more affordable (or attractive?) for the general...
Posted by: Antonino Lupo
The world of advertising does not work the way it does in Mad Men. Or at least, it doesn’t anymore. Indeed, it is often argued in some corners that a lot of the ‘old-school’ romance of the industry has been eradicated by decades of...
Posted by: Benjamin Hiorns
The global pandemic has presented the creative industries with a great series of unique challenges. For creative professionals around the UK and beyond, such challenges led to most of the industry envisioning new, innovative creative solutions,...
Posted by: Creativepool Editorial
When I was a kid, I used to consume a whole lot of animation. Disney was my favoured choice to fill a boring evening, but I would not disdain Looney Tunes, Pingu (big one for me) or the occasional Matt Groening stuff. To me, animation was a given....
Posted by: Antonino Lupo
Intimate, natural, meticulous on lighting. So does photographer Yigit Gunel describe his style, albeit gladly and much humbly admitting he still has things to learn. Whether that be true or not, there is something in the artistry of Yigit which...
Posted by: Creativepool Editorial
Imagination Creative Director, Tony Currie and Digital Production Director, EMEA, Paul Marsden, take us behind the scenes of our latest ground-breaking work with Epic Games’ Unreal Engine. Below, they talk us through the creative process of...
Posted by: Imagination
Horrendous rainbow suits are on sale, brands have momentarily added some multicoloured pizzazz to their logos and, if you’re lucky, you might get a mumbled “Happy Pride” as the barista hands you your flat white. It can only mean one...
Posted by: House 337
Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....
Posted by: Creativepool Editorial
Shiny covers have started to flood our social channels, as the trophies for last year’s Annual 2020 reach our winners this week. Looking back on the year that’s just been, it’s hard to say this wasn’t somewhat of an...
Posted by: Antonino Lupo
As the coronavirus crisis continues to hit cash flows, force redundancies and cause disruption to normal business operations, thousands of companies across the UK are currently operating on reduced marketing budgets. Though putting marketing...
Posted by: Creativepool
Design is a fundamental pillar of the creative journey. Whether you’re a retail brand looking to stand out from the herd, a startup trying to cultivate some kind of identity or an agency looking for something special to pull your latest...
Posted by: Benjamin Hiorns
Last year was one of change for many players in the creative industries. From brands to agencies and creative services providers, the entire creative sector was forced to adapt or die, embracing new technologies and adopting solutions to ensure...
Posted by: Antonino Lupo
It is always Pitch Season for a busy and established agency. It is an excellent occasion to gain some prospective clients, or even some leads to develop the future of the business. Whoever’s been in the game for long enough knows that brands...
Posted by: Antonino Lupo
A husky sledder, a tour guide and a carpenter may not seem to have much in common at first sight - but once you get to know Luisa Wells and how inspiring her leadership is, you can sort of see why she sees herself in any of the three. Clearly an...
Posted by: Creativepool Editorial
In the lead-up to Christmas, charities often compete for attention, making the sector incredibly crowded all of a sudden. It was in this occasion that Born Free and Engine came up with a brilliant, yet painfully truthful campaign: Nature's Closing...
Posted by: Creativepool Editorial
They say being a hyper-active and overachiever creative can hurt you in the long run, but nobody ever set how long that run should be. Jimmy Delatour was a jack of all trades once - and only after trying his hand at various internships, opportunities...
Posted by: Creativepool Editorial
Trevor Robinson OBE, Founder and ECD of Quiet Storm, started Create Not Hate more than a decade ago. First launched as an initiative, CNH's aim was to give more opportunities in the creative and media industries to young marginalised people in...
Posted by: Creativepool Editorial
Some things in life, you just know. You know if you want to be a chef or an astronaut. You know if you want to be creative or do anything else. It may sound cheesy, but once creative, always creative is quite a good mantra - if you start creating for...
Posted by: Creativepool Editorial
2020. Well, that was crap. So look, we know it was a rubbish year, and we know you heard another 1,278 times that it was a rubbish year before that rubbish year was done. So instead of listing out a myriad of reasons why 2020 was a dumpster fire of...
Posted by: Woven Agency
How’s the new year treating you? Feel any different yet? Well, according to some reports, consumer habits have changed quite a bit in the last year and you could arguably speculate that a global pandemic may have helped with that. With people...
Posted by: Antonino Lupo