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Technology

Dodge the Bullet app shows effects of gun violence in Toronto

The Coalition for Gun Control has released a new app highlighting how increasing gun violence has had an impact on Toronto, the fourth largest city in North America. Dodge the Bullet, created by local agency Zulu Alpha Kilo, uses geo-location...

Posted by: Creativepool Editorial
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Economy

The creative industry responds to the effects of Brexit

“The situation can be (in broad terms) broken down as such: Bigots voting for economic isolation, and a grave instability the people who will actually live to see it (for the most part) don't want. Politics is broken. We are not governing...

Posted by: Benjamin Hiorns
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News

Visual Effects and the Oscars. The biggest losers?

by Ashley Morrison. The last thing anyone wanted to see at the Academy Awards ceremony last night was another Kate Winslet or Halle Berry sobbing through an acceptance speech. At least Adele had the good sense to dash off stage before the leak in...

Posted by: Creativepool
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Advice

An insider's guide to the 3D animation pipeline

The process of creating a 3D animation is much more complex than most people think. The number of steps to produce a 3D animated video can vary a great deal, depending on the animation studio involved and the scale of the project itself. But...

Posted by: Dream Farm Studios
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Inspiration

Company Spotlight: Juice in full flow

For the past few years, Warsaw-based visual effects firm Juice has produced a constant stream of content that has earned its stripes by being Spotlighted on Creativepool. The projects usually have a sci-fi feel as the company aims to use its...

Posted by: Ryan Watson
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Advertising

Behind the Idea: Keeping calm with MoneySuperMarket

Earlier this year, creative agency Engine launched a new campaign for MoneySuperMarket signalling a fresh direction for the brand. The work was unveiled alongside a new logo and visual identity and encouraged consumers to ‘get money...

Posted by: Creativepool Editorial
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Events

Global creative calendar: August 2019

Of more than 40 momentous events set to play out in the weeks ahead, many are already underway or will commence with August's first dawn. A large number are also new to this publication. Among them are some of the world's most famous cultural and...

Posted by: The Darnell Works Agency
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Advertising

How it was done: Going Full Circle with motion control

To celebrate the 50th anniversary of the Apollo 11 moon landing, Digitas, UNIT9 and Envy Advertising recently created a powerful promo called Full Circle. The ad is centred around the first black female astronaut, Mae Jemison, and promotes The John...

Posted by: Creativepool Editorial
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Features

Two’s a party – why collaboration can help you avoid privacy pitfalls

More than a year after coming into effect, the General Data Protection Regulation (GDPR) has transformed the data landscape and its effects look set to extend into the future, as nations worldwide adopt similar laws. Furthermore, big tech companies...

Posted by: Creativepool Editorial
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Careers

How to achieve a work-life balance

Many people nowadays are juggling demanding full-time jobs, family life and other daily commitments, which can make achieving the elusive work-life balance seem impossible. However, maintaining a work-life balance is essential to your overall...

Posted by: Reporter
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Trends

7 major trends from Cannes Lions 2019

Now the dust has settled after another busy Cannes Lions International Festival of Creativity, it's time to take stock of some of the trends from this year's event. Here're seven major themes we observed at thenetworkone... Ugly sells I’ve...

Posted by: thenetworkone
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Trends

If creative teams were Marvel heroes

French agency We Are Social has created a series of logos based on the concept of creative teams being superheroes. To celebrate the talent, passion and superpowers that go into some of advertising’s most indispensable job titles, the...

Posted by: Creativepool Editorial
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Advertising

Behind the Idea: Making the sun shine for Nivea

YouGov research shows that as much as a third of people don’t apply sun cream in the UK. Despite spending time in gardens and parks, as soon as the sun comes out, they tend not to take the same care as they do abroad. A recent campaign through...

Posted by: Creativepool Editorial
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Events

Global creative calendar: June 2019

At least for now, it’s pretty safe to assume that the organisers of major conferences and large-scale events are humans… and as we all know, even their very best-laid plans can go awry. I hope no crossed lines of communications have...

Posted by: The Darnell Works Agency
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Advertising

Behind the Idea: Building (Jeff) Bridges with Amstel

Amstel is the local beer of Amsterdam and recently, its creative agency adam&eveDDB launched an ad that sees Hollywood actor Jeff Bridges appear as a canal bridge to promote togetherness for the brand. The result is an unforgettable piece of work...

Posted by: Creativepool Editorial
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Trends

In an age of mistrust, out-of-home inspires confidence

It’s not news that public trust in the news media has declined in recent times, fueled in no small part by accusations of fake news and data privacy across social media. As a result, public confidence in social media is eroding. According to...

Posted by: Posterscope
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Advertising

Behind the Idea: Restoring Faith for ŠKODA

When it came to launching a new campaign for automotive brand ŠKODA recently, the client pointed to the success of its work with Paloma Faith last year for inspiration as it sent sales through the roof. But the Fallon creative team on the...

Posted by: Creativepool Editorial
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Design

Mike Sharpe's top tips for 3D designers

The demand for skilled 3D designers has increased in the past few years thanks to tighter budgets and shorter delivery times. Technology now plays a significant part in cost-cutting on shoots and computer-generated work is key to delivering a project...

Posted by: Creativepool Editorial
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Advertising

Behind the Idea: Why Foster’s brought back Brad and Dan

Foster’s heroes, Brad and Dan, returned to screens recently in a multi-media campaign that sees them once again playing agony uncles to Brits in need. Created by adam&eveDDB, the work marks the brand’s biggest advertising investment...

Posted by: Creativepool Editorial
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Advertising

Behind the Idea: How Gerard Butler hijacked Enterprise

This week, car rental firm Enterprise launched a high-octane campaign featuring Hollywood star Gerard Butler to communicate how the brand helps consumers get things done whether it be a house move or family visit. Below, Joe Stamp and Tom...

Posted by: Creativepool Editorial
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Advertising

Behind the Idea: McCafé's take on the ridiculous world of coffee

Coffee is big business in the modern world with consumers drinking copious amounts at a premium price. But sometimes, it can take itself far too seriously. Enter Leo Burnett senior creative team Andrew Long and James Millers, who recently applied a...

Posted by: Creativepool Editorial
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Features

SXSW 2019: Virtual overload

Tim Leary famously referred to virtual reality (VR) as "LSD for the 90s". And after my recent trip to the Virtual Cinema at SXSW, it became obvious why. Up until now, VR for me, had been a pretty shallow experience, rather like a ride on Space...

Posted by: Russell Schaller
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Advertising

Behind the Idea: Changing perceptions of Race for Life

Race for Life returns in 2019 with a message to encourage everyone to join the charity event and help beat cancer through a campaign by Anomaly. Matt Roach, one of the creative directors on the project, talks about what went into making the work and...

Posted by: Creativepool Editorial
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Advertising

Behind the Idea: When Harry's met Harry Kane

Last weekend saw the return of Tottenham and England star Harry Kane after a month out of football through injury. Scoring a goal in typical fashion, he has since made headlines by appearing in a great new campaign for Harry’s razors which...

Posted by: Creativepool Editorial
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Design

8 designers on their Oscar movie poster remakes

Ahead of Sunday's Oscars ceremony, eight in-house designers at Shutterstock have given this year's Best Picture nominees the pop art treatment using content from the creative platform. Shutterstock runs its Oscar Pop! poster series every February...

Posted by: Creativepool Editorial
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Features

A Conversation with… Monzo’s Gary Dolman

When you think of Monzo, beyond the unmistakable hot coral card the company's meteoric rise springs to mind. The self-professed challenger bank of the future, Monzo aims to make money work for everyone with its innovative model. The firm, originally...

Posted by: Matter Of Form
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Design

Top 10 innovations from Dutch Design Week 2018

Dutch Design Week is renowned for future thinking and concept-driven projects, making it one of the top design events of the year. This year’s exhibit revolved around something that’s top of the agenda for everyone from governments to...

Posted by: Pearlfisher
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Advice

Photoshop tutorial: Blending Modes

For all you Adobe Photoshop beginners out there, Blending Modes are the basic effects you'll need to familiarise yourself with to greatly enhance your photos. Multiply, screen and overlay are my favourites but you should play around with them a...

Posted by: Kevin Forister
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Advertising

Account Wins of the Week

JCDecaux - Network Rail JCDecaux has retained Network Rail's £280m outdoor advertising contract and is committed to converting all of the transport network's advertising space into digital screens over the next five years. The outdoor operator...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

AKQA Chris Wallace joins AKQA as Client Partner of media in the San Francisco studio. Chris has 15 years’ experience in a variety of digital strategy and global client leadership roles focused on data-driven decision making, innovation and...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

180LA 180LA announces that two new teams will be joining the agency, bolstering a highly regarded creative group. Copywriter Will Sands, previously at Deutsch and AKQA, will partner with Art Director Robison Mattei. Prior to joining the team at 180,...

Posted by: Creativepool Editorial

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